Essence Of Natural Beauty
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We offer a variety of wigs, crochet hair, extensions, shampoos, conditioners, hair tools, & more. We also have hair braiding her services. Love Your Roots.
Welcome to Essence of Natural Beauty, Ames’ trusted beauty supply store since 2019. We're a Black-owned, woman-owned business dedicated to celebrating and supporting all things natural, textured, and beautiful. We proudly offer the largest selection of wigs, braids, and extensions in Ames, along with a wide range of high-quality beauty essentials — from shampoos and conditioners to hair tools, makeup, and beard care. You’ll also find a curated selection of locally-made products right here in-store. Whether you're shopping for protective styles, nourishing hair care, or something new, we’re here for you. Stop by today — or book your next braiding or barbering service with us!
💈 Services: Hair Braiding • Hair Extensions • Barbering
🛍️ Products: Wigs • Braids • Shampoos • Oils • Makeup • Beard Care & more
🖤 Proudly serving Ames & Story County — Shop Local.
10/12/2026
👁🎃 BEWARE OF THE STARE! 🎃👁
THIS HALLOWEEN… LET YOUR EYES DO THE SCARING! 👻🕷
Why settle for an ordinary Halloween costume when your EYES can steal the entire show? 😈✨
From spooky and mysterious to bold and glamorous, colored contact lenses can give your Halloween look that unforgettable finishing touch!
* Dare to be different!
👁 Create a mysterious new look!
🎃 Complete your Halloween costume!
🔥 Make them look TWICE!
ONE LOOK IS ALL IT TAKES! 👀
🛍 Visit Essence Of Natural Beauty Supply Store and explore our contact lens selection!
📍 2801 Grand Ave Suite #1295
Ames, Iowa 50010
📞 (515) 233-4250
🍂 FALL CURL FUSION 🍂
Half Braided. Half Crochet. ALL Gorgeous. 🔥
Why choose between braids and curls when you can have BOTH? 😍
Maria created this beautiful combination style with braids in the front and soft, flowing crochet curls to finish the look. It's the perfect mix of cute, convenient, and versatile for the fall season! 🍁✨
🍂 Beautiful Fall Curls
💕 Braided + Crochet Combination
✨ Soft, full & versatile
🔥 Perfect for your next fall look
Fall is changing the leaves… maybe it's time to change your HAIR! 🍁💁♀
💕 REQUEST MARIA WHEN BOOKING!
🎵 TikTok: Nams Braids
📍 Essence Of Natural Beauty Supply Store
2801 Grand Ave Suite #1295
Ames, Iowa 50010
📞 (515) 233-4250
10/12/2026
🍂 FALL HAIR, STYLED WITH LOVE! 🍂
TWO PRODUCTS. ONE BEAUTIFUL FINISH! 😍
Fall is here, and your protective styles deserve a little seasonal TLC! Meet the perfect styling combination from Pink Lemon! 💛
🍋 Pink Lemon Tea Tree Braiding Gel – Helps provide long-lasting hold, sleek braids, and a beautiful shine while nourishing your scalp.
🍋 Pink Lemon Braid Lemon Mousse – The perfect finishing touch to help define, refresh, and maintain your braids, twists, and cornrows!
✨ GEL + MOUSSE = THE PERFECT FALL DUO! ✨
Whether you're getting freshly braided or maintaining your favorite protective style, these two belong in your fall hair-care routine!
🍁 New Season. Fresh style. Beautiful finish.
🛍 SHOP THE DUO AT ESSENCE TODAY!
📍 Essence Of Natural Beauty Supply Store
2801 Grand Ave Suite #1295
Ames, Iowa 50010
📞 (515) 233-4250
🌐 theessenceofnaturalbeauty
🔥 COPPER KISSED BOHO KNOTLESS 🔥
A little copper. A little curl. A WHOLE lot of gorgeous! 😍
Maria brought this look together with beautiful Boho Knotless Braids, warm copper-kissed tones, and those soft curls that give the style just the right amount of POP! ✨
This is the kind of hair that looks good coming AND going! ♀️🔥
🍂 Warm copper tones
✨ Gorgeous Boho curls
💕 Knotless for a beautiful finished look
🔥 Perfect color for the fall season
Ready for your Copper Kissed moment?
💕 BOOK WITH MARIA!
📲 theessenceofnaturalbeauty
🎵 TikTok: Nams Braids
📍 Essence Of Natural Beauty Supply Store
2801 Grand Ave Suite #1295
Ames, Iowa 50010
📞 (515) 233-4250
10/11/2026
💕 ONE STYLE. SO MANY POSSIBILITIES! 💕
Who says you need a different hairstyle for every occasion? 😍
Maria gave her client these beautiful Versatile Crochet Braids, and this look is ready for whatever is on the calendar! ✨
Work
Date night
Girls' night out
Special occasion
Or just looking GOOD because you can! 😏
Wear it up, wear it down, switch up the part, or add your own personality—the versatility is what makes this style a WIN! 🙌🏽
✨ Beautiful. Protective. Versatile.
And most importantly… easy to wear!
💕 BOOK WITH MARIA! on our website
🎵 TikTok: Nams Braids
📍 Essence Of Natural Beauty Supply Store
2801 Grand Ave Suite #1295
Ames, Iowa 50010
📞 (515) 233-4250
✨ OLD-SCHOOL STYLE… NEW-SCHOOL LOOK! ✨
Some styles never go out of fashion—they just come back BETTER! 🔥
Liz took the classic Bob Medium Knotless Braids and gave them a fresh, modern look that's cute, lightweight, and perfect when you want the beauty of braids without all the length! 😍
💇🏽♀️ Bob Medium Knotless Braids
✨ Classic style with a modern twist
✨ Cute, clean & easy to wear
✨ Perfect for an everyday look
Sometimes you don't need to reinvent the style… just bring it back with a little attitude! 💁🏽♀️🔥
💕 BOOK WITH LIZ!
📲 https://www.theessenceofnaturalbeauty.com/contact-us
📍 Essence Of Natural Beauty Supply Store
2801 Grand Ave Suite #1295
Ames, Iowa 50010
📞 (515) 233-4250
🚨 NO BOOKING FEE! NO DEPOSIT! NO EXCUSES! 🚨
💕 WHAT'S KEEPING YOU FROM BOOKING WITH MARIA? 💕
Looking for beautiful braids, affordable prices, and a stylist who provides customer service with a SMILE? 😍
Well, Maria is READY FOR YOU!
✨ NO BOOKING FEE!
✨ NO DEPOSIT REQUIRED!
✨ AFFORDABLE PRICING!
✨ FRIENDLY CUSTOMER SERVICE!
✨ NEW & RETURNING CLIENTS WELCOME!
From gorgeous Knotless Braids and Boho Braids to Stitch Cornrows, Crochet Styles, Starter Locs, and Retwists, Maria is ready to help you achieve your next look! 💇🏽♀️
No deposit to worry about. No booking fee standing in your way. Just book your appointment and let Maria take care of the rest!
🔥 YOUR NEXT HAIRSTYLE IS CALLING! ARE YOU GOING TO ANSWER? 📞😂
📲 BOOK WITH MARIA TODAY!
TikTok: Nams Braids
📍 Essence Of Natural Beauty Supply Store
2801 Grand Ave, Suite #1295
Ames, Iowa 50010
📞 (515) 233-4250
❤ COME FOR THE BRAIDS. STAY FOR THE SMILE!
10/11/2026
Essence of Natural Beauty is EXPANDING!
We're opening opportunities for talented, professional and consistent braiders who are ready to take their business into a professional salon environment.
If you already have the talent, passion and drive, we're offering a space where you can build your brand, grow your clientele and be part of a growing beauty community.
✨ Professional salon environment
✨ Retail beauty supply store on-site
✨ Social media promotion
✨ Increased visibility
✨ Opportunity to grow your clientele
Your talent. Your business. Your next level.
📍 Essence of Natural Beauty
2801 Grand Ave Suite #1295
Ames, Iowa 50010
📞 (515) 233-4250
Interested? Send us your portfolio or social media page and tell us a little about yourself.
✨ WHEN YOUR HAIR LOOKS THIS NATURAL… THEY’LL HAVE TO ASK! 😍 ✨
These Medium Knotless Boho Braids with Bohemian Curls give you that soft, flowing, natural look that blends beautifully and moves like it belongs to YOU. 💕🔥
But with Maria, it’s not just about leaving with beautiful hair — it’s about how you feel while you’re in her chair.
💗 Relax. Get comfortable. Feel taken care of.
💗 Beautiful, detailed work
💗 A style created with YOU in mind
💗 That little extra special treatment every client deserves
Whether you’ve booked with her before or you're looking for a new braider, Maria is accepting ALL clients — returning AND new!
📲 And Maria has a NEW TikTok!
Follow her at Nams Braids and check out more of her work! 🎥✨
💕 BOOK WITH MARIA!
Essence Of Natural Beauty Supply Store
2801 Grand Ave Suite #1295
Ames, Iowa 50010
(515) 233-4250
🌐 https://www.theessenceofnaturalbeauty.com/contact-us
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Address
2801 Grand Avenue, Suite 1295
Ames, IA
50010
Opening Hours
| Monday | 10am - 6pm |
| Tuesday | 10am - 6pm |
| Wednesday | 10am - 6pm |
| Thursday | 10am - 6pm |
| Friday | 10am - 7pm |
| Saturday | 10am - 7pm |
| Sunday | 12pm - 5pm |
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