Nubian Rootz

Nubian Rootz

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Hair Extensions and Beauty Supply

03/27/2025

🔗: https://bit.ly/3FTTVme

After a decade under L’Oréal, the iconic beauty brand founded by Lisa Price is returning to its roots! L’Oréal USA has sold Carol’s Daughter, now an independently-owned brand. Now owned by Lisa Price and finance veteran Joe Wong, Price is stepping back into a leadership role as President, holding an equity stake in the company. 🎉

This marks a major shift for the brand that started in Price’s Brooklyn kitchen.

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Amarillo, TX

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