Helena & Seonya

FRIULANE by HELENA SEONYA
A timeless Venetian silhouette, thoughtfully refined for everyday comfort.

Crafted entirely in Italy, our Friulane honour centuries of Venetian tradition while quietly improving the details that matter most.

Every pair is made from carefully selected Italian materials and finished entirely by hand in Friuli, the birthplace of the Friulane, by a family of artisans whose expertise has been passed down for nearly a century.

Specifications
• Upper: Italian calf suede
• Lining: Soft Nappa leather
• Leather insole with a lightly cushioned footbed
• Structured heel counter for improved support and stability

Rather than reproducing the traditional Friulane exactly as they have always been made, we refined the construction to create a shoe that feels as elegant as it looks.

Six colours of 2026’s Collection
• Black
• Navy
• Camel
• Citron
• Magnolia
• Wine

Sizes
Women’s: EU 35 - 42
Men’s: EU 39 - 47

Crafted on European lasts used by some of the world’s leading luxury houses, ensuring a true-to-size European fit. Simply order your usual EU size, no sizing up required.

Each pair is presented in our signature rigid box and accompanied by two individual cotton dust bags, allowing each shoe to be stored and protected separately.

Special Pre-Order

Enjoy 20% savings on all orders placed throughout August.

Pre-order Price
€250 / THB 9,900

Future Retail Price
€299 / THB 11,900

Delivery is expected in mid November.

There is no earlier delivery date, as every pair is individually handmade in Friuli, Italy. We will never rush craftsmanship simply to shorten waiting times.

HELENA SEONYA
Intelligent Elegance.
Made entirely in Italy.

The blouse you’ll wear far more often than you expect.

Some pieces don’t wait for special occasions.
They simply become part of your everyday.

Crafted entirely in Italy from exceptional Solbiati linen, “Ciclamino” is designed to be worn effortlessly from slow mornings to late dinners.

Woven by one of Italy’s most celebrated mills using carefully selected European flax, Solbiati linen is renowned for its extraordinary softness, breathability, and elegant drape.

Specifications
Chest: 114 cm
Length: 57 cm
Sleeve: 42 cm

Designed without conventional sizing.
Its generous silhouette is intended to complement a wide range of body shapes.

Available in two timeless shades:
• Navy
• Sabbia

229 € | THB 8,900

Ready to ship within Italy.
Estimated international delivery: 31 August

HELENA SEONYA
Intelligent Elegance.
Made entirely in Italy.

Some bags complete an outfit.
Some complete the atmosphere.

The soft elegance of Sabrina - Wilton White belongs naturally to sunlit streets, quiet cafés, and timeless European cities.

You don’t have to try to look elegant.
You simply have to carry the right bag.

Thanks wonderful photos from Alice Dionisi

Helena Seonya
Intelligent Elegance
Handmade entirely in Italy.

GIULIA - Black in Suede
Some pieces never ask for attention.
They simply command it.

Crafted from the finest Italian calf suede, GIULIA combines buttery softness with a velvety touch and a timeless Boston silhouette designed to accompany you for years to come.

Its deep Black hue offers effortless versatility equally at home with relaxed linen, tailored separates, or evening attire. Quietly refined, confidently understated.

Made from the same prestigious Italian suede tannery trusted by some of the country’s most respected luxury houses.

Specifications
30 × 20 × 13 cm
Handle drop: 30 cm
Weight: 600 g

365€
13,900 THB

Helena Seonya
Intelligent Elegance
Handmade entirely in Italy.

CALLA TOP - Solbiati Linen
True elegance begins with exceptional materials.

The CALLA TOP is crafted from Solbiati linen, one of Italy’s most celebrated mills, woven from carefully selected European flax renowned for its extraordinary softness, breathability, and effortless drape.

Designed without conventional sizing.

The generous silhouette is intended to complement a wide range of body shapes, while the detachable cotton belt allows each wearer to create a more relaxed or more defined fit.

One design. Many silhouettes.

Available in three timeless shades:
• White
• Light Grey
• Black

Specifications
Chest: 124 cm
Length: 69 cm
Sleeve: 38 cm
Free size for everybody

9,900 THB
Approximate delivery : Aug 20

Helena Seonya
Intelligent Elegance
Handmade entirely in Italy.

Giulia and Giulia ‘s journey
Both made in Padova but they are now in Paris.

GIULIA 🌸