Founders Beauty

How your gut is showing up on your skin.

The gut-skin axis is real, inflammation in your gut doesn't stay contained, it often shows up on your face days later. Fiber, fermented foods, and consistent hydration support a healthier microbiome, which supports calmer skin over time.

What you eat works from the inside. A barrier-first routine supports the outside, without undoing what you're already building.

No parabens. No sulfates. Vegan and cruelty-free.

Clogged pores and dullness don't check who they happen to. Everyone's skin deals with buildup.

The Creamy Clay clears it out without the tight, dry finish most masks leave behind. Its 51.2% active Lavender Hydrosol base means half the formula soothes while New Zealand Glacial Clay draws out congestion and excess oil. Ten minutes, then rinse.

Clearer, calmer skin. Whoever's wearing it.

PETA Certified. Vegan. Cruelty-Free.

Pregnancy changes more than your skin. It changes how you read every label.

The instinct is to strip everything back, and that's fair. So here's the simple version of what to look for. First, what's left out. Ours are formulated without retinoids or synthetic fragrance. Then, what actually soothes. Centella to calm, Aloe to comfort, Panthenol to support the barrier when your skin feels unpredictable.

As with anything during pregnancy, check with your doctor about what's right for you.

Peace of mind belongs in your routine too.

PETA Vegan. PETA Cruelty-Free.

We’re a Singaporean brand, with a range formulated in New Zealand, built to last, built to beat the heat and the humidity, protect against dryness from artificially cold spaces and against dryness form naturally cold places.

From a tropical city to a holiday in the cold, we get what your skin is up against.

This full four-step ritual: clinical actives, plant-based formulas, and not a single filler step, is built for all skin.

Every step treats and nourishes.

PETA Certified. Positive Luxury Certified. Vegan. Cruelty-Free.



Ever wake up looking refreshed and glowing? That’s your skin working its magic while you dream. As we dive into the incredible link between quality sleep and radiant skin, we discover that it’s not just beauty sleep; it’s a biological link.

Your skin is incredibly smart. It operates on a circadian rhythm, switching from daytime protection mode to intensive repair & regeneration at night. As you sleep, cell turnover accelerates, and your skin is more receptive to active ingredients. This is when all the repair and healing happen.

Applying targeted treatments like our Phyto-Positive Peppermint Potion allows powerful Niacinamide to work synergistically with your skin’s natural repair processes. And lastly, it also matters where you rest your head. Your pillowcase plays a silent yet significant role. Standard cotton creates friction and absorbs your expensive night creams! Meet the Bamboo Lyocell Pillowcases provide an ultra-smooth, hypoallergenic surface that lets your skin (and skincare) truly thrive.

What’s your favorite part of your nighttime routine? Tell us in the comments below

Turns out our two cities have a lot in common. The heat. The humidity. The aircon you escape into and regret leaving.

Founders Beauty is now in the Philippines. A Singapore brand, formulated in New Zealand, built for tropical skin that deals with all of the above. Lightweight, fast-absorbing, barrier-first, the full four-step ritual with nothing that just sits there.

Free shipping across the PH, delivered in just 1 to 2 days in Manila.

Built for the tropics. Every step treats.

PETA Certified. Vegan. Cruelty-Free.