REF Stockholm

beach days are for making memories.
not knots.

our Detangling spray keeps your hair soft, protected and easy to brush. just the way summer should feel ☀️

whipped moisture mousse = your summer hydration in a bottle 🥥☀️⁠
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sun, salt water and long beach days can leave your hair feeling dry. this lightweight mousse is infused with coconut oil to deliver deep hydration without weighing your hair down.⁠
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apply to damp hair before heading out for soft, smooth, glossy lengths that stay hydrated all day long 🌅

airport security has never looked this good ✈️💛⁠
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our ultimate repair minis are carry-on approved, so your haircare routine doesn't have to stay home. damaged hair deserves a vacation too 😉

which is your favorite summer sound? 👀 our's is the spray mist of our heat protection obv 🙄

beach bag essential 🏖️🦀🐚⁠
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sun + saltwater + beach naps = core memories 💙⁠
hair knots? not invited.⁠
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our detangling spray keeps brushing easy, helps prevent breakage, and protects your hair with uv protection - so your hair stays as happy all day long ✨

your summertime haircare guide ⬇️☀️⁠
⁠
1. wet your hair before swimming⁠
damp hair absorbs less salt water and chlorine.⁠
⁠
2. rinse after every swim⁠
remove salt and chlorine before they dry into the hair.⁠
⁠
3. hydrate before your hair feels dry⁠
regular moisture helps keep the hair soft, flexible and shiny.⁠
⁠
4. detangle gently from the ends⁠
wet hair is more fragile, so always work your way upwards.⁠
⁠
5. always use heat protection⁠
sun, blow-dryers and hot tools can quickly increase dryness.⁠
⁠
6. switch up tight hairstyles⁠
repeated tension in the same area can lead to breakage.⁠
⁠
7. use a masque once or twice a week⁠
give sun-exposed lengths an extra boost of moisture and care.⁠
⁠
8. protect your scalp from the sun⁠
your scalp is skin too, especially around the parting and hairline.⁠
⁠
9. embrace your natural texture⁠
let your hair air-dry and work with its natural summer movement.⁠
⁠
small habits can really make the difference for healthier summer hair ☀️🌺💧

YOUR SUMMER HAIR GUIDE HERE 🏖️💦⬇️⁠
⁠
your summertime haircare guide ☀️⁠
⁠
1. wet your hair before swimming⁠
damp hair absorbs less salt water and chlorine.⁠
⁠
2. rinse after every swim⁠
remove salt and chlorine before they dry into the hair.⁠
⁠
3. hydrate before your hair feels dry⁠
regular moisture helps keep the hair soft, flexible and shiny.⁠
⁠
4. detangle gently from the ends⁠
wet hair is more fragile, so always work your way upwards.⁠
⁠
5. always use heat protection⁠
sun, blow-dryers and hot tools can quickly increase dryness.⁠
⁠
6. switch up tight hairstyles⁠
repeated tension in the same area can lead to breakage.⁠
⁠
7. use a masque once or twice a week⁠
give sun-exposed lengths an extra boost of moisture and care.⁠
⁠
8. protect your scalp from the sun⁠
your scalp is skin too, especially around the parting and hairline.⁠
⁠
9. embrace your natural texture⁠
let your hair air-dry and work with its natural summer movement.⁠
⁠
small habits can really make the difference for healthier summer hair ☀️🌺💧

thirsty hair this summer? 💧
summer is fun for you, but not always for your hair. sun exposure, salt water and chlorine can strip away moisture, leaving hair feeling dry, rough and harder to manage. add heat, wind and more frequent washing into the mix, and your hair may need a little extra hydration to stay soft, smooth and healthy-looking ☝️

give it a drink with intense hydrate shampoo 🌊☀️

here’s exactly how to take care of your hair 💜