Arbelle
Beauty AI solutions for cosmetic brands. Drive sales and improve customer satisfaction 24/7
24/09/2026
Thank you to the Cross-Border Commerce Europe team for bringing together so many people shaping the future of fashion, beauty, and e-commerce, and to everyone who joined the conversations throughout the Cross-Border C-Suite Fashion & Beauty 2026 event.
We were glad to contribute with our presentation, “Growing beauty e-commerce with confidence,” exploring how beauty brands can use smarter recommendations, realistic visualization, and actionable data to help shoppers make more confident purchase decisions.
Thank you, Brussels. Until next time! ✨
&Beauty
If you know the shade is right, you’re less likely to hesitate, guess, or buy 3 products hoping one works, explains one shopper.
We asked her what would help her get the right shade and be more confident.
Here's what she said. 👇
16/09/2026
Arbelle is heading to Beauty Connect LA this October as a Gold Partner, with Ante, Igor and Petar representing the team.
And we’re not just showing up.
We’ll also be running a workshop on a subject very close to our hearts, and probably a little too close to your revenue numbers. 👀
Full topic and sign-ups coming soon. We’ll leave you with that clue for now.
And we’re looking forward to hearing from some brilliant names in beauty, including Chris Payne of jane iredale, Laura Geller of Laura Geller Beauty, Jenna Meek of REFY, Ashley Murphy of Rare Beauty, and Adeline Leong of Kosas.
See you in LA. 🌴
Trying before buying sounds great. Sharing a makeup tester with dozens of strangers? Maybe less so.
We asked one shopper how she feels about in-store testers, then let her try Arbelle’s Virtual Makeup Try-On and AI Shade Finder instead.
No swatching. No guessing. Just a different way to see whether a shade works before buying.
🎥 Watch her reaction and see what virtual try-on could mean for the beauty shopping experience.
04/09/2026
Arbelle is heading to Brussels. 🇧🇪
On September 10-11, we’ll be joining the Cross-Border C-Suite Fashion & Beauty 2026 as an official Sponsor, while Ante takes a seat at the Round Table as a Speaker.
It comes at an interesting moment for beauty commerce. Customer acquisition is getting tougher. Expectations for personalization are rising. And AI is quickly moving from an experiment to a real part of how people discover, evaluate, and buy beauty products.
That makes the conversations happening in Brussels especially worth having.
We’re looking forward to meeting fellow industry leaders, challenging a few assumptions, and sharing what we’re learning about creating more confident, personalized beauty shopping experiences.
See you there!
&Beauty
[𝗡𝗘𝗪] 𝗟𝗼𝗼𝗸 𝗙𝗶𝗻𝗱𝗲𝗿 𝗳𝗶𝗴𝗵𝘁𝘀 𝘀𝗼𝗮𝗿𝗶𝗻𝗴 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗮𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻 𝗰𝗼𝘀𝘁𝘀.
Getting shoppers to your site is becoming painfully expensive.
E-commerce CAC has risen more than 𝟲𝟬% 𝗶𝗻 𝗳𝗶𝘃𝗲 𝘆𝗲𝗮𝗿𝘀, and beauty brands can now spend around $𝟵𝟬–$𝟭𝟯𝟬 𝘁𝗼 𝗮𝗰𝗾𝘂𝗶𝗿𝗲 𝗮 𝘀𝗶𝗻𝗴𝗹𝗲 𝗻𝗲𝘄 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿.
So once that shopper arrives, getting them to buy one product is no longer enough.
Meet 𝗟𝗼𝗼𝗸 𝗙𝗶𝗻𝗱𝗲𝗿, Arbelle’s new AI-powered full-look recommendation experience.
With a quick face scan, Look Finder builds a 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝗺𝗮𝗸𝗲𝘂𝗽 𝗹𝗼𝗼𝗸 𝘂𝘀𝗶𝗻𝗴 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗳𝗿𝗼𝗺 𝘆𝗼𝘂𝗿 𝗼𝘄𝗻 𝗰𝗮𝘁𝗮𝗹𝗼𝗴.
Shoppers can:
→ discover complementary products across categories
→ see how the full look comes together
→ virtually try products on
→ add more of what works for them to their basket
For beauty brands, that means 𝗵𝗶𝗴𝗵𝗲𝗿 𝗔𝗢𝗩, 𝘀𝘁𝗿𝗼𝗻𝗴𝗲𝗿 𝗰𝗿𝗼𝘀𝘀-𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝘆 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆, 𝗮𝗻𝗱 𝗺𝗼𝗿𝗲 𝘃𝗮𝗹𝘂𝗲 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 𝘆𝗼𝘂 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗽𝗮𝗶𝗱 𝗳𝗼𝗿.
You’ve already paid to get the shopper through the door.
𝗟𝗼𝗼𝗸 𝗙𝗶𝗻𝗱𝗲𝗿 𝗵𝗲𝗹𝗽𝘀 𝗺𝗮𝗸𝗲 𝘁𝗵𝗮𝘁 𝘃𝗶𝘀𝗶𝘁 𝘄𝗼𝗿𝘁𝗵 𝗺𝗼𝗿𝗲.
Learn more about Look Finder and contact us for a custom demo. Link is in the comments. 👇
We asked strangers on the street a simple question: Do you ever buy makeup online?
Some do. Others are still skeptical, especially when it comes to choosing the right foundation shade without trying it first.
So we gave them Arbelle’s Virtual Makeup Try-On and AI Shade Finder to test for themselves.
🎥 See what happened when they tried beauty tech for the first time. Could it change the way they shop for makeup online?
Try it. Match it. Trust it.
Arbelle’s AI Shade Finder turns shade discovery into purchase confidence, helping every shopper find their match in seconds.
13/08/2026
Testers were built for a shopping journey that no longer exists.
Yet beauty brands still pay to produce, distribute, replace, and discard them, without knowing which swatch became a sale.
So, why is shade discovery still operating in the dark?
It may be time for it to catch up.
We break down the real cost of foundation testers and the economics of a digital alternative.
🔎 https://eu1.hubs.ly/H0xlZmV0
Buying starts long before checkout.
It starts with confidence.
🎥 See how Arbelle’s Virtual Makeup Try-On helps shoppers explore products, find the right look, and move from “maybe” to “yes.”
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