B.U Philippines
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Your unique vibe, reflected in a captivating scent. Be authentically you with BU Fragrances. 💫
BU Fragrances is committed to uplifting young women to be themselves in a world of uniformity, encouraging them to embrace their individuality through a diverse range of scents.
⭐️ Distinctive, top-quality scents
From fresh and uplifting to bold and alluring, each fragrance in our collection is crafted with quality ingredients to mirror the diverse personalities of every girl. With BU, you can st
28/07/2026
Jolianne loves how B.U Hidden Paradise instantly transports her to a tropical escape. Its playful yet relaxing scent is her go-to whenever she wants a touch of summer, and a few spritzes always leave her feeling a little more confident. 💙
24/07/2026
Your everyday scent, now more irresistible than ever. ✨
Enjoy 25% OFF on selected B.U products this payday sale from July 26-30 on Shopee & July 29-31 on Lazada.
Plus, save even more with:
🎁 30% OFF on Gift Sets
🌸 50% OFF on Body Mists
Don’t miss out!
From dreamer to rising artist ✨
Join Jolianne as she looks back on the moments that shaped her musical journey—from her inspirations and biggest challenges to the lessons she's learned along the way. 🎶
Shop Jolianne's favorite B.U. scents at Watsons, SM Beauty, Shopee, and Lazada. 💌
An outfit catches the eye. A fragrance leaves the impression. ✨ That's why B.U EDT is always part of our OOTD. 💕
Fresh all day, confident all the way with B.U Absolute Me Deo Spray. 💕
Meet Jolianne beyond the spotlight. ✨ Get to know the stories, quirks, and moments behind her soulful voice. 🎤
Shop the full B.U collection at Watsons, SM Beauty, Shopee, and Lazada. 💌
14/07/2026
Jolianne's signature scent? B.U. Fairy Secret. She loves having a fragrance that people instantly recognize as hers. With every spritz, it gives her the feeling of wandering through a magical fairy garden.
Discover its top notes:
🍐 Fruity opening with Pear, Coconut, & Apple
🌸 A floral heart of Eglatine, White Peony, & Tuberose
🍦 Finished with warm Ambrox, Praline, & Vanilla
Same scent. Different purpose. ✨
B.U EDT leaves a lasting impression, while the Deo Spray keeps you feeling fresh all day. Why choose when you can have both? 💖
11/07/2026
💕 Smell amazing without spending more!
This Payday, enjoy:
🌸 25% OFF on selected B.U. products
🎁 30% OFF on Gift Sets
✨ 50% OFF on Body Mists
📅 Shopee: July 13–15
📅 Lazada: July 14–16
Your next signature scent is just a checkout away!
Bloom into the best version of yourself. 🌷
With delicate florals, breezy musks, and hints of fruity sweetness, B.U is made to complement and leave a lasting impression wherever you go.
Shop the full B.U collection at Watsons, SM Beauty, Shopee, and Lazada. 💌
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Manila
Opening Hours
| Monday | 8am - 5pm |
| Tuesday | 8am - 5pm |
| Wednesday | 8am - 5pm |
| Thursday | 8am - 5pm |
| Friday | 8am - 5pm |
| Saturday | 8am - 5pm |
| Sunday | 8am - 5pm |