BelaNew

was established in 2012, when founder Dr. Noemi Bautista, a Dermatologist and Internist, decided to extend her clinically tested and dermatologically formulated skincare and cosmetics products to the local market. For the past 12 years, Dr. Noemi has been in a clinic-centered environment catering personally to patients with skin problems. She was personally prescribing her own medically formulated skincare creams and lotions to her patients. This culminated into a pioneering skincare formulation, compounding and development of effective, less expensive and dermatologically tested and hypoallergenic cosmetics and skincare product lines. operates Pleasant Touch Cosmetics and Skincare, BTLA and Skin21 and distributes products through its marketing arm, Pleasant Living International.