Amouage
Share
High Perfumery from the Sultanate of Oman. www.amouage.com Discover our full range on www.amouage.com.
Founded in the Sultanate of Oman in 1983 to be ‘The Gift of Kings’, the House has redefined the Arabian art of perfumery and garnered a global reputation for bringing innovative modernity and true artistry to all its creations. Masterfully paying tribute to its heritage, Amouage is a unique fusion of East meets West that defines avant-garde opulence.
13/08/2026
An intimate lunch hosted by Amouage’s Chief Creative Officer, Renaud Salmon, at 40 Duke, Selfridges London’s personal shopping destination. The occasion explored the world of Elsewhere, the latest addition to the Essences Collection.
The setting was enveloped in a delicate shade of blue, reflecting the hues of the world’s oceans and the nostalgic pull of home that runs through the scent’s story. Media representatives and opinion leaders were immersed in the inspirations behind Elsewhere and its olfactive details that evoke the familiarity and comfort of home, unexplored territories, and ultimately, the return home.
Photography by Nic Ford
For Elsewhere, artist Louise Mertens brought the fragrance’s ideas of journeys across oceans and the passage of time into its visual campaign. Rusted surfaces, shifting reflections, and the rich patina associated with the Essences creations influenced the aesthetic elements of the shoot.
Those references then informed how the set was built and captured, including its materials and textures as well as the use of light and reflection.
The flacon itself also plays a role in the visual storytelling. Elsewhere’s bespoke Essences flacon features desert-inspired ridges that reveal the twelve-pointed Amouage emblem when viewed from above. The flacon brings another layer to the imagery, with its sculptural form playing against the textures and reflections around it.
Videography by
11/08/2026
Inside the day-to-day work at the Amouage Manufacture in Muscat.
A glimpse into the overseen details that are part of the House’s process, and the many stages behind its craftsmanship-led High Perfumery before the finished creations are shipped for clients to experience around the world.
Photography by Renaud Salmon
10/08/2026
Whispers Of The Fan continues its global journey, now present across a growing list of Mandarin Oriental hotels.
Amouage’s bespoke amenities line can now be experienced across Barcelona, Desaru, Guangzhou, Mallorca, Shenzhen, Taipei, and The Landmark Mandarin Oriental, Hong Kong.
Discover Amouage for Mandarin Oriental
Photography by Chelsea Claire
Art Direction by Maria - Meri
It’s a London kind of summer for Love Hibiscus.
The Secret Garden Collection’s latest creation, Love Hibiscus, is continuing its journey in the UK, seen in full bloom at Selfridges London.
The creation has taken over The Beauty Spot at the iconic shopping destination, inviting visitors to explore the floral and gourmand scent through the space’s design, Hibiscus infusions, and the unmissable caterpillar.
Love Hibiscus continues to trail its scent around the world.
Discover the creation at Selfridges London’s The Beauty Spot, located on the ground floor. The takeover continues until September 14.
Videography by Andre Politani
At Reethaus Berlin, Renaud Salmon, Chief Creative Officer of Amouage, led an intimate masterclass dedicated to Love Hibiscus, the latest creation in the Secret Garden Collection.�
The session brought guests closer to the fragrance’s inspiration, key notes, and olfactive universe, while tracing the Omani heritage, craftsmanship, and signature House codes behind its composition.
Both inviting and mysterious, Love Hibiscus is an enticing olfactory representation of the light and shade that characterises vivacious, uncompromising femininity.
The experience offered a deeper look at the vivid mystery of Love Hibiscus, a fragrance that was inspired by the Hibiscus flowers blooming in Oman and Salmon’s memory of sugar-coated palmiers from his childhood.
05/08/2026
The Secret Garden Collection’s latest creation, Love Hibiscus, came into full bloom in Berlin.
At Reethaus Berlin, Amouage invited guests into its world of High Perfumery through an immersive experience of ingredients, fragrance, and taste, offering a closer look at the story behind the House’s floral gourmand scent.
For Love Hibiscus, Renaud Salmon, Chief Creative Officer of Amouage, turned to Jérôme Epinette, entrusting him with a fragrance that could hold bold contrasts.
The Hibiscus note is tart, berry-like, herbaceous, and slightly earthy. Beside it, Salted Caramel comes through with its sweet, buttery, creamy, and appetisingly caramelised qualities. Together, they create the olfactive tension at the heart of Love Hibiscus, a scent of colour, contrast, and vivacious femininity.
Amouage has arrived in the Sunshine State.
Discover the House’s new Miami Boutique at Aventura Mall.
Videography by
02/08/2026
The Sunshine State just got its Amouage address.
A look behind the work, grit, and planning that went into the making of the Boutique.
First look to follow soon. Stay tuned.
Photography by NYC Photographer | Shefa Ahsan 🪩
A look inside the Amouage Manufacture in Muscat, Honour Man is seen moving through the hands of the people who bring the House’s creations to life.
A woody and spicy Eau de Parfum, Honour Man is aged for six weeks, with three weeks of maceration and three weeks of maturation. In the Manufacture, that time is carefully followed as part of the art of production.
It is a look at the human touch behind Amouage High Perfumery, where craftsmanship does not end with the composition. It continues in the patience, repetition of processes, and attention that carry a fragrance from the formula to the finished creation.
Click here to claim your Sponsored Listing.
Category
Telephone
Website
Address
Amouage Manufacture And Visitor's Centre
Al-Sib
111
Opening Hours
| Monday | 09:00 - 17:00 |
| Tuesday | 08:30 - 16:30 |
| Wednesday | 08:30 - 16:30 |
| Thursday | 08:30 - 16:30 |
| Sunday | 08:30 - 16:30 |