Hydrate Filters

You spend $$$ getting your hair colour just right… but have you ever thought about the water you’re washing it in after? 👀🚿

Chlorine isn’t just a swimming pool thing. Residual chlorine is also found in tap water, it’s there to disinfect our water and keep it safe to drink.

But that doesn’t necessarily mean our hair loves it.

Research has shown that chlorine can contribute to colour fading in dyed hair, with repeated exposure increasing the loss of colour.

Chlorine exposure has also been linked with changes to the hair’s protective structure and natural lipids, which can contribute to hair feeling drier, rougher and more brittle.

And when you’re spending $$$ on your blonde, balayage or fresh colour… protecting it from the water you wash it in every day makes a whoolle lot of sense. 💧

🚿 Filter the shower. Protect the investment!

P.S. If you actually read this whole caption 😂 comment “2026” below and we’ll slide into your DMs with a cheeky little weekend gift 🎁👀

Apparently we’ve got a few things to work on ourselves 😂🫠

But filtered water? Easy choice.

Still saying “we really should get a water filter…”? 👀💧
Consider this your sign!!!!

Our UFX3 Under-Sink Water Filter is currently $399 for our birthday sale, and we’re now down to just 7 left at this price.

💧 3-stage ultrafiltration
💧 0.01 micron filtration
💧 Reduces chlorine, sediment, heavy metals + more
💧 Keeps beneficial minerals in your water
💧 Tucks neatly away under your sink
💧 Fresh filtered water straight from your tap

Usually $549 → now $399 🎂

Once these 7 are gone, the birthday deal is done.

We nearly missed our own birthday 😂🎂

September is Hydrate’s birthday month n because life has been life-ing... we basically forgot to celebrate. 😅

So we’re squeezing in a last-minute birthday flash sale 👀

Our best-selling UFX3 Under-Sink Filter is usually $549… right now it’s $399.

Yep. $150 OFF!!

But we’re only releasing 10 at this price, once they’re gone, it’s straight back to $549.

💧 0.01 micron ultrafiltration
💧 Reduces chlorine, bacteria, sediment + more
💧 Retains beneficial minerals
💧 Beautifully filtered water straight from your kitchen tap

If better water has been sitting on your “we really need to sort that” list… here’s your excuse 😂

$399 | 10 ONLY | Until Sunday or sold out

And a huge thank you for supporting our little Kiwi-owned family business for another year.

Can you believe its been 3 years!!

Every order, share, recommendation and message genuinely means more to us than you know. 🥹💙

Happy birthday to us! 🎂💧

From Anna, Nick & Mike x

It starts with drinking more water and suddenly you have a bedtime and opinions on chlorine 😂

If you related to more than 3 of these, welcome.

You’re one of us now 💧

Send this to your wellness-era friend. 💛

This is the stuff that gets us. 🥹

You start a business with an idea, take a pretty big risk and hope that what you’re creating will actually make a difference.

Then messages like these 🤩

How amazing to know we've made an input to families feeling happier about the water in their homes.

These reviews make the stressful days, the late nights and all the what are we even doing?! moments worth it 😂💧

We’re bloody grateful we get to do this, and even more grateful for every person who chooses Hydrate. 💙🙏

If changing the water in your home has been sitting on your to-do list, maybe this is your sign!!

Comment READY and we’ll help you figure out which Hydrate filter is right for your home. 💧

So… how small is 0.01 micron actually? 👀

When we talk about filtration, the numbers can sound a little meaningless, until you put them into perspective.

A human hair is around 70 microns wide.

Many bacteria are around 0.5–2 microns.

The UFX3 filters down to 0.01 micron.

Tiny number. Very fine filtration. 💧

Plus, you still get the minerals naturally found in your water.

Better filtration, without going full RO.

Save this one for the next time someone starts talking microns at you 😂

___

Filtration performance depends on the specific contaminant and filter certification; micron rating alone doesn’t indicate removal of every substance.

Ever wondered what happens to your water BEFORE it reaches your glass? 👀💧

Meet Drop Dude.

He starts out innocent enough… then picks up a few questionable mates on the journey to your tap. 😂

Chlorine from treatment. Sediment and rust along the way. And depending on your plumbing, potentially heavy metals too.

Town water is treated to make it safe, but safe and filtered aren’t the same thing.

That’s why we’re big believers in filtering your water at the point you actually drink it. 💧

Welcome to the Hydrate family, Drop Dude. We have a feeling you’ll be seeing a lot more of him 👀

Would you drink him and all his little hitchhikers? 😂👇