TrendWatching

Clean food claims are moving beyond packaging and into formal standards.

Three different levers are at work: legislation, third-party verification and retailer policy.

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A new production pipeline is forming around short-form vertical content.

Together, the innovations address three bottlenecks: sourcing talent, distributing vertical content and reviewing edits.

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Not yet ready for 2027’s consumer shifts and opportunities? And forever need to upskill your team’s AI prowess?

Score two wins in one go with our AI x Trend-Driven Innovation Sprint.

In four focused hours, your strategy, brand, product or insights team explores the consumer trends shaping 2027, uses AI to develop new business concepts and prototypes the strongest ideas.

No technical background required. Bring a laptop, your company’s AI tools and a willingness to move fast. Leave with new concepts, a repeatable method and hands-on AI innovation skills.

From Google and Mastercard to Marriott and Nissan, we’ve inspired teams across 40+ countries. Now we’re bringing the sprint to yours.

Email Giulia Bolzan at [email protected] or leave a comment. We’ll help you choose the right focus and facilitator.

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Texture is becoming a product-development tool alongside flavour.

Three methods, adding, layering and restructuring, show how familiar ingredients can deliver a different eating or drinking experience.

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Physical places are becoming explorable from anywhere.

Digital maps, virtual replicas and live feeds are giving places an audience beyond the people who visit in person.

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Brands are taking individual services beyond their own stores.

IKEA now accepts used furniture through recycling partner Droppie. Volta kiosks in Portugal let hospitality businesses return bottles in bulk. Starbucks and Suntory are bringing ready-to-drink coffee to more locations through dedicated vending machines.

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“PLAYABLE PITCH” places a branded or IP-related action inside the mechanic of the experience.

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Singapore Girl matches travel beauty products to 30 climate conditions. Nextdoor uses generative AI to summarize verified neighbour reviews and rank local businesses. Vintavia builds real-time itineraries around a traveller’s location, available time and budget.

GROUND TRUTH makes the basis of each recommendation easier to understand.

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Beautyspace, e.l.f. Cosmetics, Bubble and Floral Street are changing product formats to give shoppers more control over how they build their routines.

“STACKABLE BEAUTY” uses size, packaging and delivery to support sampling, consolidation and layering.

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