Taos Beauty Brand

Why stop at the cheekbones? 🌟 We’re breaking down why body highlight might just be the accessory you didn’t know you needed this summer.

What’s your signature way to glow, drenched in shimmer or just a subtle touch?

Oops.

Did I say “Noboy”?

I meant NOBODY. 😭😂

Because the truth is, becoming “that girl” starts when you realize nobody is coming to magically change your life for you.

Not your friends.
Not your circumstances.
Not luck.

The life you want is built one decision at a time.

And while that realization can feel scary, it’s also incredibly freeing.

Because if nobody is coming to save you, it means you have more power than you think.

✨ Tag someone who needs this reminder today.

A little trip down memory lane.

Who remembers FACE OF TAOS?!

What started as a beauty competition became an opportunity to spotlight incredible women, celebrate confidence, and build a community around beauty.

Today, we’re looking back at some of the queens who were part of that journey and the impact they made.

💕 Did you follow Face of Taos back then?

👑 Did you participate?

✨ And the BIG question… should we bring it back?

MATTE MAKEUP OR GLOWY MAKEUP? 👀

We believe best makeup look isn’t “matte or glowy”. It’s whichever one makes you feel the most confident.

Some people want their makeup soft, velvety, and perfectly matte.

Others want to glow so hard they can be seen from space. ✨

The truth? Both have their moment.

Matte gives polished. Glowy gives effortless. And somehow we’re still arguing about it years later.

So let’s settle it…

Are you Team Matte or Team Glowy? 👇

The best beauty looks are usually the ones that feel the most like you.

Not the trends. Not the rules. Not what everyone else is doing.

Just self-expression, creativity, and having fun with it.

This month, we’re celebrating beauty in all its color, individuality, and confidence. 🌈✨

Tell us: what’s one beauty trend you’re loving right now?

While the internet debated influence, was busy spotlighting it.

One thing about recognition: it shouldn’t only happen when there’s controversy. It should happen through opportunities, partnerships, and platforms that allow creatives to keep doing what they do best.

Love seeing Black artistry celebrated in real time 🤍

The “transitional blush” conversation has been trending for WEEKS now, and it’s been refreshing to see people immediately acknowledge Painted by Esther’s influence.

Black women and Black creators shape beauty culture so often, yet rarely receive their flowers in real time. Influence matters. Visibility matters. And seeing people actively call out others and give credit where it’s due? We love to see it!

ALSO… Taos archives quietly laughing in 2019 👀

Everybody talks about being“that girl,” but nobody really talks about what it actually means.

The internet makes it look like aesthetics, routines, extravagant lifestyles, and always having your life together. But real growth is usually much quieter than that.

Being “that girl” actually looks like healing, setting boundaries, rebuilding your confidence, staying disciplined, taking breaks from the internet, and learning how to choose yourself more intentionally.

This is the beginning of our “Becoming That Girl” series ✨

Tag someone who embodies “that girl” energy to you 🤍