YAY YAY

Currently stopping traffic 🔴

Postcard from Japan No. 2
Tokyo through the eyes of Haruka Tazaki.
On daily rituals, timeless beauty, and finding glow from within 🌸

Now live on YAY YAY Magazine – Link in bio.

MOSAIK favourites 🖤

Japanese skincare where botanicals meet science. Thoughtful formulas designed to hydrate, soften and support balanced skin.

20% off the full MOSAIK collection with code MOSAIK20 until 4 Oct.

Sometimes, your skin needs more time – not more steps or products 🌱

POV: Heading out

Rituals of: Aude Asklöv
On skincare, consistency and a Japanese state of mind.
Read the full interview in YAY YAY Magazine. Link in bio. ✨

Caught mid-ritual 🪞
Eye patches on. ’s go-to for a fresh, hydrated start to the day.

Why it made the YAY YAY edit: IPSUM ALII.

Rooted in Japanese herbal medicine and guided by modern skincare research, IPSUM ALII brings together centuries of knowledge with clinically proven ingredients.

What caught our attention? The balance between tradition and innovation – and a belief that effective skincare can have both science and soul. That’s why it belongs at YAY YAY.