Foxtale

> Foxtale started in response to our experience as consumers. Over the years we realised quality skincare products are a luxury accessible to few women in India.

> With Foxtale we wanted to change that - create a skincare brand that puts consumers' needs at the centre of things - in our research, in our formulations and in our community.

> Over the years, skincare started becoming an elaborate ritual that often failed to deliver the necessary results or a sensorial relief. Foxtale exists to change that.


> In our journey, we have often sat with formulators and estheticians to answer one question- What makes a great skincare product? And in multiple ways we have always arrived at the same conclusion- the results of it should be visible on your skin for all to see and for it should guarantee a few moments of happiness - a promise that however the day goes, the few minutes between cleansing your face and applying moisturizer are going to be good.

> Because we look at skincare as a source of happiness, we also look at it as an essential right. We truly believe feeling good in your skin is a right that should be accessible to all and not a privilege you can access if you have the time and money for it.

> It doesn’t matter where you are in your skincare journey- the most basic products should be as efficacious as the topical ones.