Phi_Me Brow Artistry

What if “ permanent make up “wasn’t about changing your face, but giving you back the little things time quietly took away?

I can’t stand the term!!

I’m not trying to make you look like you have “makeup on permanently.” In fact, it’s the total opposite of that.

For me it’s simply cosmetic tattooing, for me it is about undetectable, natural enhancement of your own features.. waking up, looking in the mirror and thinking .. dya know what? “ I feel fresh a.f” !

It’s about confidence, nostalgia and restoration. Softly bringing back the features you remember having, rather than creating something that was never yours to begin with.

Yes, I’m here for long-term results but that obvious “makeup” look? It’s not for me. Never was, never has been.

We do natural results only. Soft, subtle, believable and thankfully you guys have been here for it. 🥹🫶🙏🏻

So if this sounds like exactly what you’ve been looking for, just know what you’re choosing when you come to me:

Natural results. Your features. Just beautifully restored.

We have a booking link in our bio for you to take the next stop toward restorative cosmetic tattooing 🫶

Four days cant teach you a technique and becoming a confident lip blush artist takes so much more. 💋

Lip blush is not simply learning a sequence and repeating it on every client. There’s science, anatomy, colour theory and a huge responsibility behind what we do.

That’s why my ICONIC Lip Blush Signature Technique teaches you the WHY behind the work.

Why we map. Why we work with the natural lip anatomy, never against it. How to read the lip in front of you, adapt your technique and create a result that belongs to that client, not a one-shape-fits-all lip.

Everything I’ve learned through years of treating, troubleshooting and studying healed results gets poured into this training.

And when the four days are over? It’s not enough… so I’m still in your corner, assessing your practice, assessing your training and helping you with every client you take on when we think you’re ready.

Before your treatments. After your treatments. When you need a second opinion or reassurance on your work you have ongoing support from me.. which is something so many beginner courses lack.

Because I’m not here just to give you a certificate.

I’m here to help you become an artist who understands exactly what they’re doing and why.

ICONIC LIP BLUSH SIGNATURE TECHNIQUE
4-Day Beginner Training + ongoing mentorship | 𝗦𝗵𝗮𝗻𝗻𝗼𝗻 | PMU 𝐓𝐫𝐚𝐢𝐧𝐢𝐧𝐠 𝐀𝐜𝐚𝐝𝐞𝐦𝐲

DM ICONIC for upcoming beginner training dates. 💌

If your brows are disappearing, your confidence can start disappearing with them.

Every morning, you’re filling them in, trying to get them even, trying to get out the door. You’ve got kids, work, stress, and somehow one brow still looks completely different to the other.

Then at the end of the day, you pull your top over your head and half of your brow comes off with it.

I get it.

I discovered permanent makeup when I was very young. I first had my brows tattooed as a teenager, and that was what opened my eyes to cosmetic tattooing.

Because without permanent makeup, what you’re looking at here would be a completely blank canvas for me.

No eyebrows. No eyelashes. Very pale lips.

Having my brows, eyeliner and lip blush tattooed gave me confidence and made my mornings so much easier.

And now I get to give that feeling to other women too.

Permanent makeup isn’t about looking fake or overly made up. It’s about waking up feeling more like yourself before you’ve even opened your makeup bag.

If this sounds like your mornings, send me a message. 🤍

Fun fact.

I was the youngest of all my friends, and while they were sitting their Leaving Cert, I was sitting my college exams.

I was only 15.

They actually had to go back and forth over whether they’d even let me sit the exams because they were just a few days before I turned 16.

I was studying ITEC, CIBTAC & CIDESCO The Galligan College and for my thesis I wrote about hair loss, permanent makeup, and the different ways it could be used to help cover hair loss.

And I won Thesis of the Year for CIDESCO

Which, for somebody who absolutely hated school, barely went, and genuinely had this fear that I was going to flunk college too… was a pretty big deal.

So there I was at 16, winning Thesis of the Year for writing about permanent makeup.

And here I am at 34… still doing permanent makeup.

Still tattooing faces.
Still learning.
Still teaching.
Still travelling with my craft.
Still being trusted by clients who then send their friends, sisters, mums and daughters to me.

And somehow, over the years, I’ve built a business that works around my family and the life I actually want to have.

Sometimes I look back at my career and realise I probably don’t give myself enough credit for how far it’s come.

Something that started with my own experience of hair loss ended up becoming the thing I studied, the thing I wrote about, the thing I built a career from and train others to do so too.

At 16, I was writing about permanent makeup.

At 34, I’m still here doing it.

Kinda chic, actually.