SOCO by The Sober Colourist

Formula drop 🧡🧡🧡

When you’re used to being REALLY blonde, lived-in colour can feel dark at first.

She hadn’t had her colour done in nearly two years. She’d been unwell, maintaining her blonde simply hadn’t been a priority, and when she was ready to come back to colour, she wanted to feel bright again.

Before this, she was used to being a full blonde.

And that’s where the balance comes in.

When someone is used to seeing themselves really bright, leaving depth in the hair can initially feel dark even when there’s plenty of blonde there.

So I concentrated that brightness where she’s going to see and feel it most: around her face.

That keeps the whole colour feeling elevated and blonde, while the depth through the rest of the hair gives us dimension, healthier hair and, most importantly for her, a really soft grow-out.

Could we have packed more blonde through it? Of course.

But then we’re putting her straight back into the cycle of more maintenance, more overlapping and more stress on the hair.

This way, she gets to feel blonde again without her hair dictating her diary.

She can get 6–9 months from this colour and it will simply get softer as it grows.

The goal isn’t always the most blonde I can possibly fit into your hair.
It’s finding the balance between the hair you want, the health of your hair and the life you actually live. 🤍

COLLABORATION HAPPENS AT THE TOP.
COMPETITION HAPPENS AT THE BOTTOM.

The longer I’m in this industry, the more I understand this.

The people doing really well aren’t sitting around worrying about what everyone else is doing. They’re sharing rooms, sharing knowledge, recommending each other, opening doors and having conversations.

Because someone else being brilliant doesn’t take anything away from you.

You don’t need to dim somebody else’s light to make yours look brighter.

And you don’t get better by always being the best person in the room.

You get better by surrounding yourself with people who challenge you, inspire you and make you raise your own standards.

IRON SHARPENS IRON.

There is room for all of us to be fu***ng brilliant.

BLEACH HAS NO CONSCIENCE. looking after your hair for months getting it to a really healthy state and then overloading it with lightener is something I’m not gonna let happen. BLEACH HAS NO CONSCIENCE. Using XL SHADES 09GI & BLONDEIQ9LEVEL

I’ll always admit when I’m wrong 😂

But I also like to actually test things before I decide.

I genuinely thought rollers were rollers. With all the cheap ones popping up on Shein, Temu etc, I was very much in the “how different can they actually be?” camp.

Well… apparently VERY different 😂

from sent me their rollers and this was genuinely my blind reaction trying them for the first time.

I’m SO impressed.

They’re extra wide, they don’t catch or pull on the hair, there’s loads of different sizes, they come with pins AND they all come in a deadly little travel bag.

So I take it back. Rollers are not, in fact, just rollers 😂

This is one of those things where I’d actually say spend the money and buy them from a proper roller company instead of ordering the cheap ones from Temu or Shein.

Consider me converted 👏

The goal was blonde. So why did I spend months making her darker?

Roza first came to me in January with a block of blonde and a lot of breakage , particularly around the hairline, & throughout her hair.

So we played the long game.

Over the last few months, we’ve been adding natural depth back in with lowlights and Shades EQ root shadows, slowly softening out that block blonde while giving her hair a chance to get stronger.

At home, she’s been using Extreme, we’ve kept up her treatments in salon, and I had her get a shower filter too.

Today, her hair was finally ready for some lightness again 🙌🏻

Instead of going back in and blonding everything, I used my Diffused Lightness technique a soft tease on a slice throughout the hair, deliberately leaving plenty of that natural depth we’ve worked so hard to get back.

That natural isn’t something I want to cover. It’s what gives us the softness, blend and dimension.

Root shadowed with Shades EQ 08N, treated with Triple Bright and finished with a clear gloss all over.

Hair recovery doesn’t mean you can never be blonde again.

Sometimes it just means we need to rebuild the foundations before we start adding the blonde back in. 🤌🏻

Your social media manager doesn’t need 100k followers.

But they need proof they know what they’re doing.

I’ve seen hairdressers being told to dance around the salon for TikToks.

Personally? I think it can make your salon look like you’ve nothing better to be doing.

And please stop only posting the back of people’s heads.

Show me the front.

Show me the face frame.
Show me how the colour sits around her face.
Show me the actual person wearing the hair.

Clients save pictures they can imagine themselves in.

Your social media should make people want to book with you.

Not just prove you know how to make content.