April Louise Permanent Cosmetics

Pigment choice should never be a case of simply picking a colour your client likes from a bottle 🫣

As PMU artists, we need to be looking at what’s already in front of us, natural lip pigmentation, undertones, the condition of the tissue, lifestyle factors & how that individual client is likely to heal.

Because the colour you implant isn’t necessarily the colour you’ll get once healed.

Understanding why a pigment behaves differently from client to client is what takes you from simply following a formula to actually making informed decisions as an PMU artist 🤍

This is exactly the kind of knowledge I teach inside my Lip Blush Masterclass, so you can stop second guessing your pigment choices & understand what you’re actually looking at before you even pick up your machine.

Want the details? DM me “MASTERCLASS” and I’ll send everything over 💌

A very exciting new addition to April Louise SPMU… 👀🤍

I’d love you all to meet Scarlett, my new Junior PMU Artist! 🤩

After months of trying to squeeze everyone in & struggling to keep up with the amount of you wanting brow appointments, I knew it was time to grow the team.

Scarlett will be taking on new brow clients, meaning more availability without compromising on the quality, care & experience I’ve built April Louise SPMU around ✨

She trained in brows back in 2022 & has since worked for Benefit & now Charlotte Tilbury, so it’s safe to say… this girl knows brows 👏🏼

But more importantly, she genuinely cares about making every client feel listened to, comfortable & completely looked after, which is exactly how I want things done in my studio.

You know I wouldn’t trust just anyone with my clients or my name, so I’m SO proud to have Scarlett joining me 🥹🤍

And make sure you give her a follow scarlettpoppy.browz because I can’t wait for you to see just how INCREDIBLE she is! 🤩

I see a lot of artists thinking more passes = better saturation 🫣

But honestly, more pass = more trauma to the lip.

Going over the same tissue again & again chasing saturation doesn’t get you a better result. It just adds more trauma, which shows up as more swelling & less predictable healing.

This is exactly why I created my One Pass Blush technique 👄

One, controlled pass, with the right depth, pressure & pigment choice working methodically across the lip will still saturate the lip properly without putting it through more than it needs.

✅ Less swelling
✅ Less downtime
✅ Full & even saturation

Do you want lip blush WITHOUT the trauma? Book in with me via the link in my bio & let me show you how my One Pass Blush technique can work for you 🤍

Or if you’re a PMU artist who wants to master this technique, I MAY be bringing out a way to teach you. DM me “ONE PASS” to register your interest 😏

Have you ever wondered if PMU could be for you? 👀✨

Maybe you’ve thought about training but have SO many questions… What is it really like? What does it cost? Could you actually build a successful business from it?

That’s exactly why I’ve created my PMU Experience Evening 🤍

For you to come along, get a real insight into the PMU industry, see behind the scenes, try it for yourself and ask me anything - no pressure, just honest advice and a chance to see if PMU is right for you.

DM me “PMU” for more info or with any questions you have. 💌

Limited spaces available ✨

Not to be dramatic, but I think I’ve changed Becky’s life with this soft ombré lip blush!

Becky came to me with pale, undefined lips, uneven colouring and visible Fordyce spots.

I created this soft ombré lip to add definition, balance the colour and soften the appearance of the Fordyce spots beautifully ✨

Before • Matte • Gloss

These are immediately after treatment and will soften as they heal.

Any questions about ombré lip blush, drop them in the comments. To book, use the link in my bio 🤍