Good Wash Day

Good Wash Day

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Organic jersey cotton hair wraps for less friction, frizz, damage and drying time. Marie Claire and Woman & Home Best Hair Towel winner, 2025. Certified B Corp.

Trichologist Approved. Dragons' Den winner. Made in the UK.

08/10/2026

We love seeing Good Wash Day hair towels in the wild.

Have you left the house in yours?

Thrilled to have Nat back at the GWDen. Weโ€™ll be working together on content creation, so Box & Bants will be back ๐Ÿ’ช๐Ÿป

Weโ€™re open to filming ideas, too! Shall we get out and about in Wi******er?

Nat is founder of and the Maven Awards, and also makes fabulous content like this for Hampshire businesses!

Four years in and Natโ€™s GWD towels are still going strong ๐Ÿ’ช๐Ÿป

We love your waves and curls Nat โžฟ(and your content!) ๐Ÿฅฐ๐Ÿ’™

07/10/2026

Spot the difference ๐Ÿ†

29/09/2026

Did anyone catch this last week?

Iโ€™ve grown up watching Trinny. On the telly, then on here.

Early in 2023 I applied for Trinnyโ€™s elevator pitch series. At the same time I sent in a hot pink hair towel, because:

1) I genuinely thought she might love it and

2) I wanted her to experience it before our call.

I remember sitting in my home office waiting for her to appear (over Zoom, a sign of the times), and couldnโ€™t quite believe it when she did. With a Good Wash Day towel in her hand.

A few days later Trinny messaged to say she would like more hair towels. And she insisted on buying them*, even though I told her I would happily gift her some. I remember thinking wow, that speaks volumes!

When a BBC producer got in touch to ask if Iโ€™d ever considered Dragonsโ€™ Den, Trinny and I chatted a bit, such was my quandary. Her words of wisdom have stuck with me to this day.

Weโ€™ve met a few times over the years, and Good Wash Day towels were stocked in the Trinny London flagship store on the Kingโ€™s Road for six months last year.

youโ€™re a class act in how to support other female founders. I donโ€™t know how often people tell you that, but I feel compelled to do so.

Thank you.

PS you appearing with my hair towels, and genuinely loving, them will never NOT feel wild to me ๐Ÿ’›

* โ€œ๐—ช๐—ต๐—ฒ๐—ป ๐˜€๐—ผ๐—บ๐—ฒ๐—ผ๐—ป๐—ฒ ๐˜€๐—ต๐—ผ๐˜„๐˜€ ๐˜†๐—ผ๐˜‚ ๐˜„๐—ต๐—ผ ๐˜๐—ต๐—ฒ๐˜† ๐—ฎ๐—ฟ๐—ฒ, ๐—ฏ๐—ฒ๐—น๐—ถ๐—ฒ๐˜ƒ๐—ฒ ๐˜๐—ต๐—ฒ๐—บ ๐˜๐—ต๐—ฒ ๐—ณ๐—ถ๐—ฟ๐˜€๐˜ ๐˜๐—ถ๐—บ๐—ฒโ€. ๐™ˆ๐™–๐™ฎ๐™– ๐˜ผ๐™ฃ๐™œ๐™š๐™ก๐™ค๐™ช.

28/09/2026

One way our hair wraps help reduce breakage is by not having a button or fastener, which can encourage over-twisting of wet, fragile hair. We also wanted them to be multipurpose, so we made them without.

A beautifully soft rectangle of lightweight organic jersey cotton. Do with it what you will ๐Ÿฅฐ

27/09/2026

I started Good Wash Day because I couldnโ€™t find what I wanted to buy: an ethical, hair-kind towel.

Customers buy them, love them, and return for more, either for themselves or as gifts. Our repeat buyer rate is healthy, especially given a hair wrap isnโ€™t something you need to rebuy often. Some customers have had theirs for five years ๐Ÿ’ซ

Repeat purchases spike in Q4 as customers buy gifts. The record so far is 45 towels bought by one customer, but plenty have bought thirty-odd.

And then the gifted return as the gifter ๐Ÿ’™

Did you buy, or were you gifted?

Photos from Good Wash Day's post 14/09/2026

Brands who say โ€˜reduces drying time by xyzโ€™?

Hereโ€™s why we donโ€™t.

We looked into what it actually takes to test absorbency and drying rate properly, and itโ€™s not as simple as a before-and-after weigh-in.

Two independent testing organisations and a university leading the way in textiles testing quoted us upwards of ยฃ5,000 to do it properly. And thatโ€™s without testing on real hair, or on real heads. We couldnโ€™t justify that spend for one statistic.

So we surveyed our customers instead.

92% told us theyโ€™ve noticed a reduction in drying time since using a Good Wash Day hair wrap.

*We donโ€™t know if brands who quote precise figures have performed these tests. All we know is that we were surprised by the technicalities and the costs involved.

Are you surprised?

Would you be interested in a โ€˜Straight Talkโ€™ series to challenge bro marketing and the impossible standard that is perfection?

(Donโ€™t even get us started on โ€˜frizz-freeโ€™ claims.)

Let us know below โฌ‡๏ธ

10/09/2026

So grateful for my amazing team and wider supporters ๐Ÿฅฐ

Weโ€™ve been beavering away:

๐Ÿ’ฆ curating a much requested new product which will be live soon

๐Ÿ‡ช๐Ÿ‡บ๐Ÿ‡จ๐Ÿ‡ฆ๐Ÿ‡บ๐Ÿ‡ธ building our wholesale business via fabulous stockists in the EU, Canada and the US. Coming soonโ€ฆ

๐Ÿ‡ฆ๐Ÿ‡บ supporting a new spa launch in Sydney which quite frankly looks amazing. Book me in NOW ๐Ÿ˜‚

๐Ÿ’Œ beta testing and then migrating to a new email marketing platform (second one this year)

๐Ÿ’™ continuing to work on the rebrand implementation (eg replacing old packaging as it comes to an end)

๐Ÿซ  alongside all the usual tasks and shenanigans that go hand in hand with running a small business

๐Ÿ’ซ I cannot tell you how much I appreciate having people I can absolutely rely on whilst I recovery from my surgery ๐Ÿฅน

(Video is from my solo trip to Australia almost three years ago. This was from my drive along the Great Ocean Road on New Yearโ€™s Day)

I can wangle a work trip to see Amy next year, right?

04/09/2026

Our organic jersey cotton hair towels were designed with versatility and longevity in mind ๐Ÿฉท

Buttons and fasteners can break.

Non-rectangular shaped hair wraps and turbans can only be used one way.

With a Good Wash Day towel you can twist and tuck or plop waves and curls. And use on the face, and on the body.

Theyโ€™re lightweight and quick drying so perfect for the gym, and for travel too!

How do you use yours?

Ft: the lovely ๐Ÿ˜˜ my Dragonsโ€™ Den bestie ๐Ÿ™๐Ÿป

04/09/2026

Five and a half years in and still (im)patiently waiting for a stocktake to match our spreadsheet ๐Ÿง

Any other businesses relate?

Weโ€™re six units out this month. which is the closest weโ€™ve ever been. So there is hope.

We WILL get there ๐Ÿงฎ

Photos from Good Wash Day's post 03/09/2026

What does your haircare actually cost you?

Most of us replenish shampoo, conditioner, and at least one styler without thinking twice. Over three years that adds up to anywhere between ยฃ270 and ยฃ810, depending on what you buy.

One Good Wash Day organic jersey cotton hair towel, used three times per week for three years, works out at around 7p per use.

Youโ€™ll keep buying products. You only need to buy one towel ๐Ÿงก

*๐˜‰๐˜ข๐˜ด๐˜ฆ๐˜ฅ ๐˜ฐ๐˜ฏ ๐˜ค๐˜ถ๐˜ด๐˜ต๐˜ฐ๐˜ฎ๐˜ฆ๐˜ณ ๐˜ณ๐˜ฆ๐˜ท๐˜ช๐˜ฆ๐˜ธ. ๐˜š๐˜ฐ๐˜ฎ๐˜ฆ ๐˜ฉ๐˜ข๐˜ท๐˜ฆ ๐˜ฉ๐˜ข๐˜ฅ ๐˜ต๐˜ฉ๐˜ฆ๐˜ช๐˜ณ๐˜ด ๐˜ง๐˜ฐ๐˜ณ ๐˜ง๐˜ช๐˜ท๐˜ฆ ๐˜บ๐˜ฆ๐˜ข๐˜ณ๐˜ด ๐˜ฐ๐˜ณ ๐˜ฎ๐˜ฐ๐˜ณ๐˜ฆ ๐Ÿ‘Œ๐Ÿป

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