Good Wash Day
Organic jersey cotton hair wraps for less friction, frizz, damage and drying time. Marie Claire and Woman & Home Best Hair Towel winner, 2025. Certified B Corp.
Trichologist Approved. Dragons' Den winner. Made in the UK.
We love seeing Good Wash Day hair towels in the wild.
Have you left the house in yours?
Thrilled to have Nat back at the GWDen. Weโll be working together on content creation, so Box & Bants will be back ๐ช๐ป
Weโre open to filming ideas, too! Shall we get out and about in Wi******er?
Nat is founder of and the Maven Awards, and also makes fabulous content like this for Hampshire businesses!
Four years in and Natโs GWD towels are still going strong ๐ช๐ป
We love your waves and curls Nat โฟ(and your content!) ๐ฅฐ๐
07/10/2026
Spot the difference ๐
Did anyone catch this last week?
Iโve grown up watching Trinny. On the telly, then on here.
Early in 2023 I applied for Trinnyโs elevator pitch series. At the same time I sent in a hot pink hair towel, because:
1) I genuinely thought she might love it and
2) I wanted her to experience it before our call.
I remember sitting in my home office waiting for her to appear (over Zoom, a sign of the times), and couldnโt quite believe it when she did. With a Good Wash Day towel in her hand.
A few days later Trinny messaged to say she would like more hair towels. And she insisted on buying them*, even though I told her I would happily gift her some. I remember thinking wow, that speaks volumes!
When a BBC producer got in touch to ask if Iโd ever considered Dragonsโ Den, Trinny and I chatted a bit, such was my quandary. Her words of wisdom have stuck with me to this day.
Weโve met a few times over the years, and Good Wash Day towels were stocked in the Trinny London flagship store on the Kingโs Road for six months last year.
youโre a class act in how to support other female founders. I donโt know how often people tell you that, but I feel compelled to do so.
Thank you.
PS you appearing with my hair towels, and genuinely loving, them will never NOT feel wild to me ๐
* โ๐ช๐ต๐ฒ๐ป ๐๐ผ๐บ๐ฒ๐ผ๐ป๐ฒ ๐๐ต๐ผ๐๐ ๐๐ผ๐ ๐๐ต๐ผ ๐๐ต๐ฒ๐ ๐ฎ๐ฟ๐ฒ, ๐ฏ๐ฒ๐น๐ถ๐ฒ๐๐ฒ ๐๐ต๐ฒ๐บ ๐๐ต๐ฒ ๐ณ๐ถ๐ฟ๐๐ ๐๐ถ๐บ๐ฒโ. ๐๐๐ฎ๐ ๐ผ๐ฃ๐๐๐ก๐ค๐ช.
One way our hair wraps help reduce breakage is by not having a button or fastener, which can encourage over-twisting of wet, fragile hair. We also wanted them to be multipurpose, so we made them without.
A beautifully soft rectangle of lightweight organic jersey cotton. Do with it what you will ๐ฅฐ
27/09/2026
I started Good Wash Day because I couldnโt find what I wanted to buy: an ethical, hair-kind towel.
Customers buy them, love them, and return for more, either for themselves or as gifts. Our repeat buyer rate is healthy, especially given a hair wrap isnโt something you need to rebuy often. Some customers have had theirs for five years ๐ซ
Repeat purchases spike in Q4 as customers buy gifts. The record so far is 45 towels bought by one customer, but plenty have bought thirty-odd.
And then the gifted return as the gifter ๐
Did you buy, or were you gifted?
14/09/2026
Brands who say โreduces drying time by xyzโ?
Hereโs why we donโt.
We looked into what it actually takes to test absorbency and drying rate properly, and itโs not as simple as a before-and-after weigh-in.
Two independent testing organisations and a university leading the way in textiles testing quoted us upwards of ยฃ5,000 to do it properly. And thatโs without testing on real hair, or on real heads. We couldnโt justify that spend for one statistic.
So we surveyed our customers instead.
92% told us theyโve noticed a reduction in drying time since using a Good Wash Day hair wrap.
*We donโt know if brands who quote precise figures have performed these tests. All we know is that we were surprised by the technicalities and the costs involved.
Are you surprised?
Would you be interested in a โStraight Talkโ series to challenge bro marketing and the impossible standard that is perfection?
(Donโt even get us started on โfrizz-freeโ claims.)
Let us know below โฌ๏ธ
So grateful for my amazing team and wider supporters ๐ฅฐ
Weโve been beavering away:
๐ฆ curating a much requested new product which will be live soon
๐ช๐บ๐จ๐ฆ๐บ๐ธ building our wholesale business via fabulous stockists in the EU, Canada and the US. Coming soonโฆ
๐ฆ๐บ supporting a new spa launch in Sydney which quite frankly looks amazing. Book me in NOW ๐
๐ beta testing and then migrating to a new email marketing platform (second one this year)
๐ continuing to work on the rebrand implementation (eg replacing old packaging as it comes to an end)
๐ซ alongside all the usual tasks and shenanigans that go hand in hand with running a small business
๐ซ I cannot tell you how much I appreciate having people I can absolutely rely on whilst I recovery from my surgery ๐ฅน
(Video is from my solo trip to Australia almost three years ago. This was from my drive along the Great Ocean Road on New Yearโs Day)
I can wangle a work trip to see Amy next year, right?
Our organic jersey cotton hair towels were designed with versatility and longevity in mind ๐ฉท
Buttons and fasteners can break.
Non-rectangular shaped hair wraps and turbans can only be used one way.
With a Good Wash Day towel you can twist and tuck or plop waves and curls. And use on the face, and on the body.
Theyโre lightweight and quick drying so perfect for the gym, and for travel too!
How do you use yours?
Ft: the lovely ๐ my Dragonsโ Den bestie ๐๐ป
Five and a half years in and still (im)patiently waiting for a stocktake to match our spreadsheet ๐ง
Any other businesses relate?
Weโre six units out this month. which is the closest weโve ever been. So there is hope.
We WILL get there ๐งฎ
03/09/2026
What does your haircare actually cost you?
Most of us replenish shampoo, conditioner, and at least one styler without thinking twice. Over three years that adds up to anywhere between ยฃ270 and ยฃ810, depending on what you buy.
One Good Wash Day organic jersey cotton hair towel, used three times per week for three years, works out at around 7p per use.
Youโll keep buying products. You only need to buy one towel ๐งก
*๐๐ข๐ด๐ฆ๐ฅ ๐ฐ๐ฏ ๐ค๐ถ๐ด๐ต๐ฐ๐ฎ๐ฆ๐ณ ๐ณ๐ฆ๐ท๐ช๐ฆ๐ธ. ๐๐ฐ๐ฎ๐ฆ ๐ฉ๐ข๐ท๐ฆ ๐ฉ๐ข๐ฅ ๐ต๐ฉ๐ฆ๐ช๐ณ๐ด ๐ง๐ฐ๐ณ ๐ง๐ช๐ท๐ฆ ๐บ๐ฆ๐ข๐ณ๐ด ๐ฐ๐ณ ๐ฎ๐ฐ๐ณ๐ฆ ๐๐ป
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