True Form Beauty
Cosmetic Tattoo Artist (Permanent Makeup) and Tropic Ambassador.
Realistic, natural and low maintenance beauty in Stafford
🌐 Website - www.trueformbeauty.co.uk
🌿Tropic shop - https://tropicskincare.com/pages/judesmalley_1
📍Hair Shop, Stafford
15/08/2026
Hi I’m Jude! I’m a cosmetic tattoo/permanent makeup artist based in Stafford, UK and I’ve been doing it for just over a year now.
I’ll be honest, I’m on the hunt for more followers, but I don’t want just anyone! I want you to be bothered enough to engage with what I post. So, why bother?
- I’m honest to a fault about cosmetic tattooing, I want potential clients to be fully informed before making such a big decision.
- I don’t edit pictures of my clients because they don’t need it. They’re already beautiful and I strongly believe beauty is diverse.
- I try to limit the use of AI in my business (though I do use it for captions and some tools like background remover in Canva)
- I have ADHD and I’m just trying to embrace my whims and flaws more
- Totally obsessed with Romantasy (and the many sub genres.... did someone mention Minotaurs?)
- I love all the woowoo and whimsy stuff, the more out there the better.
- I’m usually makeup free and in my scrubs, but sometimes I find the energy for a good dress up.
- I started cosmetic tattooing to leave behind a corporate job that was slowly killing my soul, and now it is my passion, my creative outlet and complete fixation.
If this aligns with you, drop a lil business gal a follow, and like, save and share this post! (even better if you drop a comment and say hi!)
14/08/2026
I think it's insane how much we can change and reinvent ourselves in one lifetime.
I'm notorious for it - especially with my hair!
This was really fun to look back over the years at how my style has evolved and learning what I like for myself.
Drop me a follow and tell me about your style journey in the comments 🫶🙏
My name's Jude and I'm a cosmetic tattoo artist based in Stafford, UK.
I post little snippets about my life, my work and aim to educate potential clients on cosmetic tattooing so you can make informed decisions about it!
I’m always honoured when people travel to see me! Jill came from Wolverhampton to get combination brows with me and she was an absolute delight. She definitely had me holding my breath for a moment wondering if she loved or hated them 😂 but thankfully we’re all happy here 🫶
13/08/2026
Have you got hormonal or menopausal skin??
I'm so busy with permanent makeup, I often forget to spread the word on Tropic Skincare! I became an ambassador because I use their products and my mum introduced me to it many many years ago. She started using it after her cancer diagnosis led her to look at more natural skincare and she never looked back.
Right now my hero product is Ocean Dive 🌊
It's often pointed at teenagers for breakouts, but I know so many of my clients struggle with congested skin and breakouts through the menopause, and I'd highly recommend this product to you.
It's a brilliant anti inflammatory serum for reducing redness and spots. I've been using it on the tip of my nose (which often gets congested and red! Especially with sun screen application) for a few weeks now and the difference is great.
Right now Tropic have an offer on for 3-6 free mini serums/oils to try for spends over £80 or £120 - including Ocean Dive.
If you've been thinking about your skincare, drop me a message and have a quick chat and I can recommend a routine for you.
Alternatively use this e-pamper link to order your products and pick your mini's yourself!
https://www.tropicskincare.co.uk/shop/judesmalley_1/party/W7660776
12/08/2026
I had the most stunning client today - how gorgeous are her eyes?
She booked her appointment way back in April, so despite some nerves, she was pretty excited to finally be getting them done!
We had a few things we needed to work around; particularly vascular and sensitive skin in her brow area.
Discussing and assessing this before hand at both her consultation originally and at the start of the appointment means I can easily adapt the treatment to use the right tools and process for her skin type. I also used my trusty Ziggy Natural throughout the process to keep her skin calm and she has a little pot to take away in her aftercare kit.
I can’t wait to see how these settle!
Ok, so I am never usually this evil, but I know this client loves a good laugh!
Cheryl came to me originally for combination brows (you may have seen her already on my feed!) and returned for her lip blush using the 10% loyalty discount I offer my existing clients.
Did you watch long enough to see the real result? I'll be posting healed results in a few weeks time.
10/08/2026
Just a week off with no "massive" plans!
Well spent, and well rested 🫶
Let me know what you've been up to in the comments, and follow me for permanent makeup, cosmetic tattooing, life as a small business owner and random rants/memes
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Category
Website
Address
5 Eastgate Street
Stafford
ST162NQ