Pure Birkdale

Pure Birkdale

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Our passion at Pure is skin health! To nourish and protect from the outside and feed the skin from within for a greater result.

We believe to treat every skin concern, be it ageing, acne, rosacea to name a few, starts with targeting overall skin health. ENVIRON,
JANE IREDALE,
OPI,
The Gel Bottle,
Vita Liberata,
ELEMIS,
CACI,
NOUVEAU,
DR HENNESSY.

06/10/2026

🎄✨ Ten years of Pure Birkdale — let’s celebrate together! ✨🎄

Join us for an extra-special Christmas event featuring arrival drinks, D’vine catering, our Biome Bootcamp and exclusive offers throughout the night. 🥂

📅 Tuesday 3rd November | 4PM–8PM
📍 179 Liverpool Road, Birkdale, Southport
🎟️ Tickets £20

Even better, 100% of ticket money goes to three amazing charities: Elsie’s Story, Bebe’s Hive & Alice’s Wonderdance. ❤️

Come celebrate 10 years with us — we’d love to see you there! ✨

27/09/2026

🎄 Our Christmas event is back… and this year it’s a big one! 🥂

Not only is it our Christmas event, we’re also celebrating 10 YEARS of Pure Birkdale. 10 years! Where did that go?! 💛

📅 Tuesday 3rd November
🕓 4–8pm
📍 179 Liverpool Road, Birkdale

It’s going to be a really fun evening. Come and sample what’s new at Pure, shop with savings on the night, and enjoy a drink (or 4 😉) as our way of saying thank you for always supporting us.

Tickets are £20, and every penny goes to three amazing charities close to our hearts: Elsie’s Story, BeBe’s Hive and Alice’s Wonder Dance ❤️

Never been to Pure? Come along and see what you’ve been missing!

🎟️ Pop into the salon for your ticket or grab one online at www.purebirkdale.co.uk

26/09/2026

We hate writing about things like this, but unfortunately, it’s needed. 🤍

Here’s a little reminder of our cancellation policy.

If you cancel the dentist last minute, you’re charged.
Cancel a hotel room last minute? You’re charged.
Cancel a flight last minute? You’re charged.
Plus many more.

We are a small business, and if we can’t fill your appointment due to such short notice, it has a huge impact on us.

Your appointment time is set aside just for you, which is why we ask for at least 24 hours’ notice if you need to cancel or rearrange.

✨ Less than 24 hours’ notice: 50% of the fee will be charged.
✨ No-show: Up to 100% of the fee may be charged.

We completely understand that sometimes things happen and plans change. We simply ask that you let us know as soon as possible so we have the best chance of filling your appointment.

Thank you for understanding and supporting our small business. 🤍

Plans changed? Let us know as early as you can and we’ll find you a new time.

25/09/2026

Every Pure Birkdale bag leaving Liverpool Road like 🥳
Hi mom! 👋

21/09/2026

🎄 Environ Christmas Sets are here and available to PRE-ORDER now 🎄

This year’s festive sets are some of the best value we’ve seen. Whether you’re treating yourself or ticking someone off your list, there’s a set for every skin (and every budget) ✨

Youth+ Reset Sequence – £299 (saving £141)
Receive a complimentary FULL-SIZE Cleansing Lotion 200ml & Avance Elixir 30ml

Skin Essential Sequence – £214 (saving £117)
Receive a complimentary FULL-SIZE Hydrating Serum 30ml & Super Moisturiser 50ml

Radiance Revival Edit – £93 (saving £132)
Receive a complimentary FULL-SIZE Revival Masque 50ml + Masque Applicator Brush

Deluxe Edition Seriénce® Night Serum 50ml – £73 (saving £62)

Receive a complimentary 20ml Seriénce Night Serum + Avance Moisturiser trial mini

Supersize Edition Sebu-Wash Gel Cleanser – £36 (saving £12)
Receive a complimentary 50ml

Stock is limited and these sets always go fast, so pre-order now to avoid missing out 🎁

📍 Pure Birkdale, 179 Liverpool Road, Birkdale

📞 Call, DM or pop in to reserve yours

20/09/2026

Sunday reset, the Pure way… ✨🤍

A little time for yourself, a little pampering, and a few of our favourite treats to take home and keep that feeling going long after you leave the salon.

Because self-care doesn’t have to be complicated — it’s whatever makes you feel good. A treatment, a quiet moment, your favourite skincare, a cosy evening at home… or all of the above. 🫶🏼

So, how do you practice self-care? We’d love to know…

And be honest, have you got your next Pure appointment booked yet? 👀✨

Pop in and see us in Birkdale, browse our beautiful selection of products and make your next little self-care ritual one to look forward to.

Photos from Pure Birkdale's post 17/09/2026

Meet the makeup that does more ✨

et al. beauty collective was created by scientists and a makeup artists, backed by over 30 years of skin health science at the iiaa. The idea is simple: your makeup shouldn’t undo the good work of your skincare. Every product is packed with skincare actives to protect, hydrate and care for your skin while you wear it 🤍

🤍 Primers: serum-like, to hydrate, smooth and blur
🤍 Radiant Foundation SPF 15: glass-like glow, 32 shades
✨ Bronzers and blushers in refillable compacts
🖤 Line + Define Eyeliner: smudge-proof and enriched with ceramides
💋 NEW colours coming end of September: Lip Liners, Gloss Balm Lip Colour and the NEW Peptide+ Lip Complex

Skin, cheeks, eyes and lips: a full makeup look that cares for your skin 💕

Book an et al. makeup lesson or pop into the salon to try the range.

📲 Link in bio or drop us a DM

15/09/2026

Your skin journey, all in one place. 🤍

✨ Track your progress
🧴 Keep on top of your routine
📲 Reorder your favourites
🏠 Delivered straight to your door

The best part? You can do it all anytime with the Eventis app.

Download. Track. Reorder. Repeat. ✨

Book your skin scan and a bespoke facial or this Friday a full day dedicated to skin scans! Get in touch to be on the list!

13/09/2026

✨ SKIN THAT LOOKS GOOD. MAKE-UP THAT DOES MORE. ✨

Friday 18th September | Pure Birkdale

Our next exclusive Skin & Beauty Event is here — with limited appointments throughout the day.

🔬 EVENTIS 360° SKIN SCAN
Go beyond what you can see in the mirror.

Your Eventis scan gives you a detailed insight into your skin, including redness, UV damage, skin images and skin barrier function — all brought together in one place.

And it doesn’t stop there…

📲 You’ll get access to the Eventis app, giving you your skin information and images from the day so you can track your skin and progress at home, browse our recommendations and tweak your regime when it’s convenient for you, with the best deals delivered to your door.

💄 OR… EXPERIENCE THE ETAL MAKE-UP MASTERCLASS

Come and try, play and discover make-up with a difference — beautiful make-up with functional actives that work to care for and treat your skin while you wear it.

Because why simply cover your skin when your make-up can look amazing AND do more for your skin?

✨ Can’t choose? Have BOTH.

Appointments are 45 minutes–1 hour, giving you time to explore, learn and receive personalised advice.

£20 deposit — fully redeemable against purchases on the day.

✨ Expert advice
📲 Your Eventis skin profile & images
💄 EtAl make-up experience
☕ Refreshments

Limited appointments available.

Book your place and discover a whole new way to look after your skin.

Be the best version of you. 🤍

Want your business to be the top-listed Beauty Salon in Southport?
Click here to claim your Sponsored Listing.

Telephone

Address


Pure Birkdale, 179 Liverpool Road
Southport
PR84NZ

Opening Hours

Monday 10am - 4pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 8pm
Friday 9am - 6pm
Saturday 9am - 4pm

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