Karaama London

Karaama London

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Behind everyone's journey there are Miracles. Karaama means miracle and this new perfume brand was inspired by a miracle. What is your miracle?

Everyone experiences a Karaama at one point in time that changes their life forever. Karaama is Arabic for miracle; an impossible life changing event not explicable by natural or scientific laws, therefore often attributed to divine agency. The founder of the Karaama brand overcame the most impossible of odds, at the bleakest stage in his life. After a very successful amateur boxing career with a fight record of only one defeat, life was in the fast lane and prospects were looking enviably good for him. But a sudden stroke of fate during a horrible road traffic incident, would force this fighter to quite literally fight for his own survival and existence. After 3 offers to shut down his life support machine and 17 life-critical operations, the loving father and husband astounded the most stubborn of sceptics and divided medical opinion. Not only surviving the ordeal, he relaunched himself into the world of fitness and muscular physique. This is what he came to describe as a karaama. It became clear to him that this extraordinary and profound turning point in his life needed to be eternalised, as a mark of recognition and humility. So he embarked on founding the brand that would act as a symbol of triumph and victory for so many, an icon for those who acknowledge the momentous turning points in their lives. Coupled with this extraordinary experience and his intense passion for all things chic, the Karaama brand was born.

27/07/2026

What makes Pure Oud so valuable?

From its origins to the ritual of burning it, our founder shares everything you need to know about one of the world’s most prized scents.

26/07/2026

POV: Your first Oud de Amber order has just arrived!

Photos from Karaama London's post 20/07/2026

What are you wearing in a Karaama scent?

18/07/2026

Some scents fade.
The right one becomes a memory you can’t let go of.
The search is over.
Meet Oud de Amber.

A short film.

10/07/2026

From the pouring of the precious oils to the dina seal, our production stays entirely in house. No mass manufacturing, just simple and good quality craftsmanship.

08/07/2026

The moment fragrance becomes something you can hold.

Every bottle is crafted with care before it begins its journey to you.

06/07/2026

Our scents don’t fade when the temperature rises, they project beautifully, leaving the perfect trail in the summer air.

Cool moments, warm memories, unforgettable fragrance.

05/07/2026

Thank you for choosing Karaama and allowing us to be part of your fragrance journey. We can’t wait for your order to arrive.

03/07/2026

Powerful scents made for powerful people. This is Karaama.

02/07/2026

The future of fragrance starts here. ✨

Five signature perfumes. One unforgettable experience.

Experience the world of Karaama online at Karaama.com and in Westfield London an Stratford stores.

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Address


Westfield London
London
W127GF

Opening Hours

Monday 10am - 10pm
Tuesday 10am - 10pm
Wednesday 10am - 10pm
Thursday 10am - 10pm
Friday 10am - 10pm
Saturday 10am - 10pm
Sunday 12pm - 6pm