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This is the official page for LABEL.M Professional Haircare where we will be bringing you the latest news, fashion-forward hairstyles and tips.
LABEL.M Personalised Haircare has been developed by the TONI&GUY International Artistic Team led by Global Brand Director Sacha Mascolo-Tarbuck and Global Creative Director Cos Sakkas. LABEL.M is a continually evolving range of session-stylist solutions that are rigorously tested for optimal performance. Except where expressly stated, the models, celebrities and brands referenced and featured do not sponsor or endorse label.m products but are used solely for reference and illustration.
The perfect blow dry doesn’t exis-
Our favourite moment on shoot days? Taking out the pin curls. Blowdry powered by our Fashion Edition Blowout Spray and Fashion Edition Ultimate Hairspray. Tap to shop.
Capturing every swish, shine, and perfect finish. Hair that speaks for itself at our recent LABEL.M campaign shoot...
Discover the ingredient science behind our Amaranth Thickening Shampoo Shampoo & Conditioner:
🪾 Maca Root: Strengthens and supports fuller-looking, healthier strands.
🧬 Power Peptides: For growth by improved protein structure.
🌺 Amaranth Extract: Rich in nutrients, helps strengthen and protect hair.
💪 Revitaboost: Increases the diameter of each hair fibre.
🌿 Revitalising Botanicals: Refreshes and nourishes the hair and scalp.
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’s signature blowout look using Fashion Edition Volume Mousse for volume and texture and Fashion Edition Ultimate Hairspray for serious hold 🖤
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A visit to the TONI&GUY Covent Garden salon with , where healthy, radiant hair takes centre stage. Powered by expert stylist care and LABEL.M, Chloe continues her hair health journey in-salon and at home.
Two hair textures, one humidity hero 🌞
’s NEW Humid-Defy Mist keeps every hair type frizz-free, glossy and hydrated all summer long.
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