FLUORO

R.A.D® SYNTH | Since the inception. From an idea in head, through years of strategy, design, production and testing - into introducing a live new tool in the Performance kit. Has been both a mad and a mega journey ❤️❤️

‘GOTH HAPPENS’ R.A.D® UFO | Sharing a bit of the thinking behind this one! 🖤

DOOF | From day one of working with and team we were chomping for the project to end up on the show visuals. Once the and was established, bringing it to life as a pure expression was exciting 💙

R.A.D® x DBE | Always a belter when and combine 😍 underwear sold out in seconds - obvs 💙

CAMP R.A.D® 2025 | This was crazy. Jumping in on every touch point of the Brand World on this. Part of the Story, Campaign, Apparel and everything in-between with and the R.A.D Team plus our extended teams. Lightning ⚡️ and thunder storms ⛈️ all day didn’t stop us 💙

R.A.D® UFO | Jokes referred to this behind the scenes as the ‘Unachievable Financial Object’ - as so much tech and swag went into this shoe. Was a big risk for going full tilt into . Early signs show it’s turned from BIG RISK into a BIG MOMENT and now a BIG STEP for + 😍 ⚡️

R.A.D® UFO | Jokes referred to this behind the scenes as the ‘Unachievable Financial Object’ - as so much tech and swag went into this shoe. Was a big risk for going full tilt into . Early signs show it’s turned from BIG RISK to a BIG MOMENT and now a BIG STEP for + 😍 ⚡️

Commissioned by Apple, we developed the creative campaign for South Asian Heritage Month 2025.

Drawing from her lived experience between Delhi and London, shaped the creative approach around the idea of in-betweenness. A constant movement between worlds, languages and states of remembering and simply being.

The resulting work explores organic, flowing, and undulating forms. Reciprocal textures shaped by the depth, motion and interconnectedness of cultures across South Asia. Custom campaign typography was
created by

The campaign launched across ecosystem, including the App Store, Apple TV app, Music, Books and Podcasts, and extended to a special-edition Beats Studio Pro sleeve.

FLUORO.® Archive Dig | IN PRINT | Give us a DM if you would like a copy