Fiona Brackenbury

I would love to hear your thoughts on this!

Because when it comes to skincare, there’s a huge difference between a brand making incredible claims and investing in the scientific research to investigate whether those claims are actually supported!

For me, it’s not just about what a product claims to do. It’s about the evidence behind those claims and, importantly, whether the finished formulation has actually been tested!

And this level of research is incredibly expensive, so I love seeing brands investing in it!

Now, the two skincare brands I mentioned in the reel are…

No7 and The Skin Diary!

Both have invested in research involving human skin biopsies at the University of Manchester, investigating biological changes within the skin to help substantiate the claims they’re making about their products!

And I have to say, I’m fascinated by the science behind it all!

But here’s what I’d really love to know…

Does knowing a skincare brand has invested in this level of scientific research give you more confidence in its products?

I’d genuinely love to hear your thoughts! 👇

If you are new here, hello! 👋🏻

I’m Fiona, a qualified skin expert and facialist with over 30 years of experience. I’ve treated thousands of faces, trained thousands of beauty professionals and worked alongside some of the industry’s leading scientists and formulators.

My mission is to take the confusion out of skincare, help you understand your skin and, hopefully, save you a few pounds along the way!

You’ll find independent skincare advice, honest product reviews, ingredient education and plenty of myth-busting here!

So if that sounds like your kind of skincare community, give me a follow ❤️

Skincare science, skincare research, clinical skincare testing, skin biopsy research, skincare research, scientific skincare evidence, skincare clinical trials, skincare claims, finished formulation testing, collagen research, fibrillin fibres, skin ageing research, No7 skincare, The Skin Diary, independent skincare advice, qualified skin expert, skincare education, evidence-based skincare

Some people go to skincare launches for the products. I go for the SCIENCE!

And I did my homework before this one! No surprises there!

I’d spent hours looking into the research behind this new launch and arrived armed with a very long list of questions!

But I have to say, The Skin Diary team were absolutely brilliant! Not only did they welcome all my questions, they took the time to answer every single one of them.

Everyone was so knowledgeable, but the scientist from the University of Manchester was INCREDIBLE! I could have happily sat there for hours talking about the skin!

For me, it’s not just about WHAT a product claims to do. I want to understand HOW it works, WHY it works and, most importantly, what scientific evidence supports those claims.

And when I tell you the research behind this launch is INSANE, I really mean it! 🤯

I’ve got so much to share with you, so expect a reel coming very soon!

Now tell me, are you interested in the science behind your skincare, or do you just want to know if a product works? 👇🏻

Skincare science, Skincare expert, Skincare ingredients, Skincare research, Skincare innovation, The Skin Diary, The Skin Diary new launch, University of Manchester, Cosmetic science, Skincare formulation, Clinical skincare research, Evidence-based skincare, Skincare product development, Skincare education, How skincare ingredients work, Skincare claims, Scientific skincare, Qualified facialist, 30 years skincare experience, Fiona Brackenbury, Skin School, Independent skincare advice

🌟BEAUTY ADVENT CALENDAR GIVEAWAY 🌟
Win the Liberty Beauty Advent Calendar worth over £1,300

We do this every year and it’s my way of saying thank you for being the most amazing beauty community. This is the second of the three beauty advent calendars that I will be giving away before Xmas!

This year’s giveaway is my biggest yet! There will be 3 x Beauty Advent Calendars to win (keep an eye out for the next one coming soon), plus we will continue with the monthly secret giveaways.

If you love beauty, love skincare, love skincare tips, honest reviews and skincare advice from some that is a qualified facialist and skin expert see below how to enter.

To enter simply:

1. Like this post ❤️
2. Follow me .brackenbury on Instagram
3. Tag your beauty bestie, the more comments and people you talk the more entries
4. UNLIMITED entries!
You can also share to your story if you want to share the love! ✨

T&C’s apply: All entrants must be following me  You must be 18+  Competition is open to UK & Ireland Residents only.  No cash alternative.  This giveaway is not endorsed or sponsored by Instagram. There will be one winner for the advent calendar and multiple winners will be in the chance to win the secret giveaway boxes. Limited to one per person. Loss or damage to the product part of the giveaway in transit will not be compensated.  The giveaway cannot be exchanged. Competition ends Monday 26th October 23.59  2026. The winner will be announced and contacted from this account .brackenbury only.

Please be careful and do not follow any accounts that are pretending to be me and message you to follow them back, this is not me and I will not asking you to fill in any links or follow others.

Good luck skincare & beauty addicts 🤞🏻🍀

When your love of skincare and beauty gets a little out of hand… 😂🧀🍇

I absolutely loved making the most beautiful seasonal charcuterie wreath. Of course, you can’t take the skin expert out of me it’s all I think about 😂

On tonight’s charcuterie beauty menu:

🍇 No7 Pro Artist Soft Glow Cream Bronzer
🧀 Liz Earle Superskin Advanced Nourishing Cleansing Balm
🍓 Soap & Glory Velvet Cherry limited edition body butter
🥨 No7 Lightweight Day Cream
🍇 Liz Earle Cleanse & Glow Brightening Cleansing Balm

Which one would you have dipped into? 😂

For entertainment only. Obviously these are definitely not edible!

PR Invite

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A little peek at what made it into my bag for my weekend to Sheffield.

A mixture of some of my most loved, some newness I’m currently testing and, obviously, probably far too much skincare.

✨ I can’t be without Shower mist
✨ very excited to be try the NEW Gua Sha Retinol Cream
✨ I have just started taking the hair nutrient tablets so will keep you posted
✨ Collagen tablets as I will never be with out collagen
✨ And of course the NEW Jelly Milk Cleanser created by

And of course, something to read… 📖

FLAWLESS by Dr Sam Bunting. Because even a skin expert never stops reading about skin. 😂

Let me know what you would like to know more about.

Includes PR

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I test skincare so you don’t waste your money.

No hype. No loving everything. Just honest, properly tested skincare and over 30 years of working with skin and qualified facialist and skin expert.

If you’re skincare obsessed and want to understand what’s actually worth spending your money on, you’re in the right place.

Follow for more honest skincare reviews, expert tips and skincare education.

And tell me… what should I test next?

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