Skin Sentials Shrewsbury

The question I want you to ask yourself is this

Are you currently running the business that you had in mind when you started in this industry?

As much as we say we do it for the love of the job. It has to provide an income.

But not just breaking even.

The kind of income that gives you the lifestyle you want.

Freedom.
Flexibility.
Holidays without the financial burden.

Your diary make be busy and fully booked. But is it actually making you a profit?

Or do you find yourself playing catch up for taking a bit off time off.

There is a way to turn this around.

It all starts with looking deeper into what is going on in your diary.

There’s a method.

Once you really delve beneath the surface you can move from busy and in demand and running week to week…

To being busy and in demand AND highly profitable

And when you finally have a business that gives you both the income and the lifestyle you wanted even you first started out

You won’t ever look back!

You may think your logo is your brand…but this is such a small part.

Branding can be the difference between a clients remembering your business and trusting it.

That’s why it’s important to get it right.

Loosely connected profiles make it harder for that trust to be built.

So next time you post think about the client you’re trying to speak to.

When you start speaking to the people who are actually listening, that’s when everything changes. 👂

I was very fortunate to be invited to the Smart Eye Density event with X 👀 ✨

We got to listen to and talking all things eyes, and there was some really interesting topics of conversation around how aesthetic procedures are changing and how regenerative skincare plays a huge role is supporting and boosting results. 💉

This incredible new innovation is one of the first eye products to contain growth factor which rebuilds lost density. But what makes it even more special is the oleosomal delivery system, which protects the product and maintains its potency so they can effectively pe*****te the eye area. 🧬

If you’re onto this you’re ahead of the game ‼️

I opened a business right before the Covid lockdown. 6 months later I had a fully booked clinic and waitlist.

And the most important part. I couldn’t see people face to face.

How?

Building trust online.

Today we have something so powerful. A platform.

An opportunity to showcase you, the face behind the business and get people to know what it is you do and what you’re about.

So when someone steps through your treatment room door they’ve already decided to commit.

Because they know you, they trust you and this is just a continuation of your relationship with them.

It’s one of our most powerful tools. Yet it’s often not used to its full potential. Or the right way.

If you’re ready to unlock the potential of the online space. Stay tuned. 🔓

bookedandbusy

Before trying to attract more clients, have you actually looked at the ones already in your diary? 📔

It’s easy to focus on filling gaps, but have you stopped to ask yourself whether the clients you have today actually align with the business you’re trying to build?

Not all clients are the right fit for your business. Until you understand the difference between the clients you have and the clients you want more of, you’ll be stuck in the same narrative.

Busy. Burnt out. Unprofitable.

And if you’re filling white space in your diary, are you attracting the right clients from the very beginning?

This simple exercise will help you understand the business you’re running today and identify what’s needed to create the one you want to run for years to come.

Balanced. Consistent. Profitable.

Give it a try and see what comes up for you.

I’ll be sharing the method behind this very soon 👀

How did I build a business from the ground up during a time where I wasn’t able to access face to face contact?

Trust.

It’s the most important thing we as therapists earn from our clients.

But it doesn’t just have to start in the treatment room.

The key to a fully booked diary, often starts before the client even steps through your door.

Your face, your brand is absolutely paramount to building the diary and the business you want to own.