SKINICIAN

Effective vitamin C and gentle vitamin C have always felt like a trade off. The Vitamin C Elixir is where you stop choosing. 

Its stable, oil-soluble form converts into active vitamin C once it’s in the skin, so you get the brightening, the evenness and the glow without the sting, the peeling or the tight, dried-out feeling that puts so many people off the ingredient entirely. And because it stays potent instead of fading, the last drop works as hard as the first. 

Brighter, more even skin, no burn required.

Retinol Power Balm + Time Delay Cream SPF 30 skin renewal is worth investing in but only if you protect what you’re building. 

As collagen production naturally slows, firmness and radiance dip and fine lines settle in, which is exactly what retinol is made for. Our Retinol Power Balm pairs one of the most researched renewal actives with peptides that help support collagen while keeping skin comfortable and nourished. Then daylight is where it can all come undone, so we follow with Time Delay Cream SPF 30 because smoother, firmer skin means nothing if UV is quietly reversing the work.

Taking your skin seriously isn’t self-indulgence, it’s self-respect. It’s choosing what actually works over what’s loud, refusing to feel guilty for wanting healthy skin, and backing that up with formulas that do the job rather than just make the promise. That’s the whole idea Shelley built this brand on, and it’s why we don’t do watered-down claims or all talk and no trousers.

Your skin, your call. Own it.
Skin-self-ish and proud.

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Travel skincare isn’t about squeezing your whole shelf into a wash bag, it’s about the one product that earns its place three times over.

That’s the cleansing balm. It melts through makeup, SPF and holiday factor-50, add water to emulsify, rinse clean: the first step of your double cleanse, uninterrupted by a change of postcode. Nothing swapped out to make it smaller, nothing stripped from your skin to get it clean. Holidays are for switching off, not for downgrading your routine.

Cleansing clears away what your skin doesn’t need. Toning is what preps it to take in everything that comes after. Two small steps that quietly decide how well the rest of your routine actually works.

So for the last stretch of July, we’re putting them together: buy any full-sized cleanser and your toner is on us. The two steps that set up your whole routine, sorted in one go.

Ends 31 July.

Most hyaluronic serums give you one type of hyaluronic acid and call it a day. Ours doesn’t.

The Hyaluronic Elixir uses three molecular weights of hyaluronic acid, so it hydrates across different levels of the skin rather than just sitting on top. Plumping the look of fine lines, drawing in moisture and holding onto it where thinner formulas can’t. Glycerin and aloe vera round it out, soothing and supporting the barrier so skin feels comfortable, not tight.

The result: deep, lasting hydration that plumps, smooths and strengthens. Fragrance free and gentle enough for the most sensitive skin.

No single-active shortcuts. Just skin that holds onto its moisture.

The Daily Essentials Edit turns your whole morning into three quick steps.

Lead with Daily Defence SPF 50, broad spectrum protection, fragrance free, no white cast, doing double duty as your moisturiser and makeup base. Then a swipe of Girl Next Door on lips and cheeks, a coat of At Last mascara, and you’re out the door.

Two proudly Irish brands. Protection first, fuss last.
Skin-self-ish and proud.

If retinol leaves you peeling and flaking, don’t blame the retinol, blame a formula that handed you an active with nothing to support it.

Our Overnight Retinol Powerbalm pairs 0.1% pure retinol with three collagen supporting peptides that help boost its skin renewing benefits, while glycerin keeps skin hydrated and comfortable.

High strength results, without the harshness. So instead of unnecessary irritation, you get smoother, firmer, luminous skin over time. Renewal without the wreckage.

No Bad Skin. No BS.