REF Stockholm UK
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The official Facebook of REF Stockholm UK. Professional hair care from Sweden - join our world where nature meets science.
Ultimate Repair travel minis mean damaged hair doesn't get a holiday from the routine that's fixing it, same Murumuru Butter, same results, smaller bottle.
Over the next few posts, we're breaking down why this is the range to reach for after summer.
05/08/2026
Frizz doesn't stand a chance 💛
Get It Straight N°241 is a smooth, humidity-resistant blow-dry cream with built-in heat protection, the step that gets your straighten to hold, whatever the weather is doing outside.
Apply to damp hair, blow-dry straight, done. Sleek hair that actually stays sleek.
Step 1: Get it straight, apply to damp hair and blow-dry flat.
Step 2: Shine Elixir, 1-3 pumps worked through mid-lengths to ends for that glass-like finish.
Step 3: Finish with a fine mist of shine spray to lock it all in.
Soft. Shiny. Salon-glossy, from your own dressing room.
Which step are you missing from your routine?
The holiday hair duo every salon needs before summer ends.
Ocean Mist N°303 and Dry Shampoo Paste N°205, if it's going through airport security, it should be going in your client's holiday kit.
Why recommend them as a pair:
• Ocean Mist N°303 creates mineral-rich, beachy texture with a soft, matte finish, on damp or dry hair
• Dry Shampoo Paste N°205 refreshes roots and adds a matte, reworkable texture between washes, no rinse required
• Both sit well under 100ml, easy retail sizes for clients heading through security
• Together they cover day-one salt-spray texture and day-three refresh, the full holiday hair routine in two products
Stock them side by side and recommend them as a set, it's the easiest retail upsell of the season.
24/07/2026
Holiday hair, effortless by design.
Ocean Mist gives that just-been-in-the-sea texture without the sea ever getting involved, spritz on dry hair, scrunch, done.
Your lowest-effort, best-looking holiday hair day.
Available at your REF Stockholm salon in travel size too!
21/07/2026
FINALIST 🏆 Huge congratulations to our brand ambassador David Vault Baker, officially British Hairdressing Awards finalist for Southern Hairdresser of the Year!
This is one of the biggest honours in UK hairdressing and no one deserves it more.
Talent, craft and creativity, recognised at the very top level. We couldn’t be prouder to have David representing REF Stockholm.
Colour-safe. Frizz-free. Fits in hand luggage ☀️
Illuminate Colour minis keep your colour vibrant despite sun, sea and chlorine and the Frizz Tamer keeps humidity in its place.
Two holiday non-negotiables, sized for the suitcase.
Ask your hairdresser about our travel minis before you jet off.
20/07/2026
Written in the sand, felt in the hair 🌊
Sun, salt and long days do beautiful things to a holiday and less beautiful things to your hair. This summer, we're focused on keeping it healthy wherever you take it.
Our summer haircare starts lands this week, consider this your postcard!
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Website
Address
Unit 2, Apex Business Park
Alcester
LS115LN
Opening Hours
| Monday | 9am - 5pm |
| Tuesday | 9am - 5pm |
| Wednesday | 9am - 5pm |
| Thursday | 9am - 5pm |
| Friday | 9am - 5pm |