Geraldine Jones-Skin Formulas

Sometimes, the process is just as enjoyable as the end result.

Making sourdough has reminded me of that.

The finished loaf is satisfying, of course. But it’s the slow, quiet moments along the way that I enjoy most. Mixing. Folding. Waiting. Learning. Trusting that all the small, seemingly insignificant steps are working together to create something worthwhile.

It feels very similar to building a business.

People often see the milestones, the new product, the warehouse, the awards, the growth. Those moments are incredibly special, and I’m always grateful for them.

But they’re just that… moments.

The real joy, for me, has always been in the building.

The conversations. The problem-solving. The small improvements. The lessons learned. Watching an idea slowly become reality.

I’ve realised that if you’re always chasing the next milestone, you can miss the part that makes it all worthwhile.

Maybe success isn’t just about reaching the destination.

Maybe it’s about learning to love the process that gets you there.

Time for a change!!!

Thank you so much Val
for my new hair! 💁🏼‍♀️

Thank you for encouraging me to take the leap Jackie .gingerhair # # #

I remember when my entire business fitted on a couple of pallets.

I can still remember placing that very first order and thinking, How am I ever going to sell all of this stock?

Today, I spent over two hours unpacking pallet after pallet in our 2,500 sq ft warehouse…
Perspective is a funny thing.

What once felt enormous has become our normal.

In the next few weeks, we’ll have thousands more Skin Formulas products arriving.

Sometimes it’s easy to get so focused on where you’re going that you forget to stop and appreciate where you’ve come from.

Yesterday was one of those days where the weight of running a business felt particularly hard. It was a day of strategy, financials, long term planning and difficult conversations.

Being a founder is something I’m incredibly grateful for, but with that comes a huge responsibility. Every decision you make has an impact, not just on the business, but on the people who work in it and the families who depend on it.

Over the years, I’ve learned that those difficult days don’t go away. You just try to learn how to respond to them a little better.

This morning, I knew I needed to take a minute before I started the day.

So I came out to my garden.

this is my happy place. Getting my hands into the soil, planting something, breathing in the fresh air… it has a way of grounding me.

I share a lot of the highlights of business, because there are so many to celebrate. But I also think it’s important to share the days that feel hard.

Because they are definitely part of the journey too.

I’d love to hear how you pick yourself up after a hard day!!

Me: “I’m just here for a casual workout.”
Also me when I spot my PT: Perfect posture. Full range of motion. No shortcuts. 😂

Join us for our next Female Formula event on Sunday August 23rd, at the

Book your ticket on eventbrite, link also available in the bio of the instagram profile!