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We create the beauty that moves the world.
Is luxury dead?
This is the starting point for our new documentary LUXURY IS DEAD. LONG LIVE LUXURY!
The luxury industry is changing more than ever, and this film explores how luxury must transform across four fundamental driving forces: perceived value, unexpected experiences, cultural plurality and radical creativity.
Featuring insights from industry experts and behind-the-scenes access to our visionary luxury houses, this is a film you’ll want to see!
.beauty@takami
“I’m fine” that’s what we say even when we’re not, right?
Behind “I’m fine” can be much more: exhaustion, guilt, fear, and silence. Yet, around 1 in 3 women will face an anxiety or depressive disorder in their lifetime.
We’re proud to support ’s launch of I’M FINE, developed with and local nonprofits, to support women recognize early signs and find support.
Check in with yourself at imfine.com.
The cap’s doing reps. The bottle’s getting squeezed. The pouch is under pressure. Packaging boot camp is officially in session. Nicolas makes sure is the PERFECT packaging for you! 😉
07/10/2026
Destination Beauty: From waiting time to WOW time ✈️
At Tax Free World Association Cannes 2026, L’Oréal brought its vision for travel retail to life through immersive brand experiences, personalised care and bespoke hospitality, transforming every moment of the journey into an opportunity for discovery and delight.
A look back at the moments that made it memorable.
06/10/2026
A new era for hair regeneration
Maison Carita Paris introduces Hair Rejuvenic, a high-performance franchise dedicated to scalp vitality and hair radiance.
Infused with 24K Biotech Gold, this expert 4-step ritual blends advanced regenerative science with the Parisian salon mastery of 11 Faubourg Saint-Honoré to transform hair from root to tip: Anti-Gravity Radiance Shampoo, Radiance Repairing Shampoo, Light-Fusion Restructuring Mask, Lumino-Protective Oil.
Experience the new standard of luxury hair rejuvenation.
Where do we land next time? #2026
02/10/2026
This year, ’s global program fighting intimate partner violence, Abuse Is Not Love, is shining a critical light on an emerging threat: technology-facilitated abuse.
With digital control often going unnoticed and proving hard for young people to recognize, the initiative focuses on giving the next generation the language to spot hidden warning signs and decode their everyday digital realities.
Learn more at yslbeauty.com.
01/10/2026
Step behind the curtain into the art of fragrance manufacturing ✨
At the same time as the front rows of Paris Fashion Week, 8 content creators attended a tailor-made « Behind The Scent » experience in Aulnay, one of the 2 plants of the Manufacture du Parfum in France, discovering the industrial savoir-faire of L’Oréal Groupe fragrances.
From the walkthrough of the production line to the olfactive test mastery, meeting our fragrance quality experts, our guests experienced the backstage of fragrance production
01/10/2026
Behind the scenes, ahead of the magic ✨
Before stepping out onto the runway in front of the Eiffel Tower, the L'Oréal Paris Official family shared laughs, warm embraces, and pure sisterhood energy. Swipe through to catch a candid glimpse of our incredible ambassadors living the moment backstage at Le Défilé.
You’ve seen the Défilé, we show you the backstages!
And we did.
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