Midnight 00.00

The future of your hair lives beneath the surface.
Summer challenges that environment more than any other season: heat, UV exposure, sweat, salt, chlorine.

What accumulates on the scalp today can influence how your hair grows tomorrow.

🐚 Scalp Scrub 00.31 removes what no longer serves.
💧 Scalp Activation Serum 00.32 delivers what growth requires.

Healthy hair starts at the root.

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El futuro de tu cabello vive bajo la superficie.

El verano pone a prueba este entorno más que cualquier otra estación: calor, radiación UV, sudor, sal y cloro.

Lo que se acumula hoy en el cuero cabelludo puede influir en cómo crecerá tu cabello mañana.

🐚 Scalp Scrub 00.31 elimina aquello que ya no aporta nada.
💧 Scalp Activation Serum 00.32 aporta lo que el crecimiento necesita.

Un cabello sano empieza en la raíz.

Most people don’t know their skincare routine contains endocrine disruptors. 🧪

Substances that interfere with how your hormones are synthesized, transported, and used with effects that accumulate over time.
The usual suspects: PARABENS, PHTHALATES, TRICLOSAN, UV CHEMICAL FILTERS.

We formulate around one principle: only what your skin and hair actually need. Nothing that works against you.

Swipe to see what we use instead 👉🏼

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La mayoría de la gente no sabe que su rutina de skincare contiene disruptores endocrinos. 🧪

Sustancias que interfieren en cómo se sintetizan, transportan y utilizan tus hormonas con efectos que se acumulan con el tiempo.
Los habituales: PARABENOS, FTALATOS, TRICLOSÁN, FILTROS UV QUÍMICOS.

Formulamos alrededor de un principio: solo lo que tu piel y tu cabello realmente necesitan. Nada que trabaje en tu contra.

Desliza para ver qué usamos en su lugar 👉🏼

Summer asks more of your skin, and your body care routine should answer that.

Lightweight textures that absorb fast.
Ingredients that repair what the day strips away.
Formulas that feel like nothing and do everything.

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El verano exige más de tu piel, y tu rutina de cuidado corporal debería estar a la altura.

Texturas ligeras que se absorben al instante.
Ingredientes que reparan lo que el día desgasta.
Fórmulas que no se sienten y lo hacen todo.

Your hair needs SPF too ☀️

UV radiation generates oxidative stress in the hair fiber, leading to protein carbonylation, cuticle degradation, color fading, and increased fragility.

That’s why we formulated our products with Elaya Renova™️: an active ingredient that helps protect, strengthen, and restore the hair against daily environmental stress.

✨ Hair Mist = daily UV protection + unlimited reapplication
✨ Leave-In = deeper treatment that helps prevent future damage

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Tu cabello también necesita SPF ☀️
La radiación UV genera estrés oxidativo en la fibra capilar, provocando carbonilación proteica, degradación de la cutícula, pérdida de color y mayor fragilidad.

Por eso formulamos nuestros productos con Elaya Renova™️: un activo que ayuda a proteger, fortalecer y restaurar el cabello frente al estrés ambiental del día a día.

✨ Hair Mist = protección UV diaria + reaplicación ilimitada
✨ Leave-In = tratamiento más profundo que ayuda a prevenir el daño futuro

Proud to see our products living in spaces built by local talent.

is a Barcelona-based graphic design studio creating a place for ideas, experimentation and creative exchange.

Supporting local creatives has always been at the heart of what we do, so it means a lot to be part of the daily rituals of teams we admire.

Thank you for counting on us. Barcelona supporting Barcelona. 🤍

A Routine ANDREA MONTERO

When hair becomes a language of its own.
A hair ritual for mid/night 00.00

Creative Direction: Andrea Montero ANDREA MONTERO
Photography: Cris Morera
Styling: Alejandro Lozano
Hair Styling: Berta Hitz Berta Hitz
Talent: Laia Sala laia

A Routine ANDREA MONTERO

When hair becomes a language of its own.
A hair ritual for .

Creative Direction: Andrea Montero ANDREA MONTERO
Photography: Cris Morera
Styling: Alejandro Lozano
Hair Styling: Berta Hitz Berta Hitz
Talent: Laia Sala laia