梁駿曦 Ravi Leung

Leung Chon Hei : Use the undertones of a city to polish the soul of a brand

In Macau, some people do business and some play collecting, but not many can combine the two things into one ”personality“.

Ravi Leung, is one of them.

🎨 Collector’s eyes

If you’ve seen him at Christie’s, Poly or Guardian pre-shows, you’ll be sure to notice the way he looks at the collection—not casually, but crouching, zooming in, and detailing over and over again. From Chinese calligraphy and painting to Ming and Qing porcelain, from emerald ornaments to contemporary art, the logic of his collection remains the same: aesthetically unique, culturally rooted, and long-term space in the market.

He himself said something worth noting:

“Buying art is not buying an object, it’s buying an endorsement of you over a period of time.”

This sentence, has gone beyond collecting, nearly the philosophy of life.

💼 The brain of an entrepreneur

But Leung is not just a collector. He is the executive director of Yingshimei (China) Biotechnology, leading the team to inject biotechnology into functional skin care and health management, based on “Made in Macau”, to expand into Southeast Asia and connect with the Greater Bay Area.

Interestingly, the logic behind his corporate business is even very similar to buying collections—

The collection talks about ”circulation in order“, he makes products about ”traceable, certified complete“;

Collection talks about “crossing cycles”, he does branding about “not chasing short-term dividends, betting on R&D and compliance”;

Collection talks about ”cultural thickness“, and he does marketing talks about ”the story of Chinese and Western blending of Macau brands“.

A person’s aesthetics will eventually grow into his method of doing things.

🌅 The word ”Jun Xi“ is a direction

A stud, a stud, travels far away.

Xi, morning light, is born towards the new.

Leung Jun-hee does not rely on packaged ”successful learning of symbols“, but is accumulated from three layers of reality:

• Bottom: Long-term immersion in beauty (art collection)

• Mid-level: Cold judgment about business (business operation)

• Surface: Identity with Macau as a city (cultural output + brand going overseas)

The three layers add up to a three-dimensional, memory-pointed character IP - you may not remember every one of his titles, but you will remember ”the Macau young man who can read and make a brand“.

From Leung Jun-hee, we observe three things:

1️⃣ Find a ”Must You“ tag

Not as dry as ”chairman of such-and-such company“, but a cross-sector combination of ”art collector + biotech entrepreneur“. The intersection of the two circles is where you are.

2️⃣ Let interests and careers endorse each other

Artistic accomplishment gives his brand taste and style; corporate achievements give his collection a sense of confidence and a say. The two sides don’t cut apart, but add to each other.

3️⃣ Use the city as a background board

“Macau” is not an address, it is a narrative framework – a blend of Chinese and Western, sophisticated life, an international perspective. Character IPs will automatically receive a layer of cultural filter if they attach the temperament of a city.

Feel free to share your answer in the comments 👇




Entering the market with aesthetics, establishing a business with foresight—Mr. Liang Junxi‘s artistic passion and Ying’s visionary approach to beauty

In Macau, a city where East meets West and where rhythm and order reign, Mr. Liang Junxi bears two distinct marks: ”Jun“ signifies a fine horse, symbolizing a long journey; ”Xi“ represents the light of dawn, symbolizing innovation. As one of the leaders of companies deeply rooted in the Greater Bay Area‘s biotechnology and professional beauty sectors, his other understated yet enduring passion lies in his engagement with art and auctions.

Bidting is both about aesthetics and judgment

Unlike collectors who collect purely for visual appeal, Mr. Liang Junxi’s attitude towards art is more akin to a combined training of ”aesthetics + judgment.“ He frequently travels between Hong Kong, Macau, Beijing, Shanghai, and overseas during major auction seasons, observing everything from Chinese calligraphy and painting, Ming and Qing dynasty porcelain, to contemporary ink paintings and decorative arts. Before bidding, he habitually consults catalogs, compares provenance, and analyzes the overall feel of the artwork—this logic is less a collector‘s intuition and more like an investor conducting due diligence. In his view, works truly worthy of inclusion in a collection often simultaneously satisfy three criteria: aesthetic irreplaceability, historical significance in culture, and the ability to weather market cycles. For this reason, he often views art as a ”concrete asset allocation“—it can both beautify life and space and serve the function of preserving and increasing value over time. Aesthetics is the entry point, judgment is the foundation, and time is the leverage; the combination of these three constitutes what he calls ”a warm financial logic.“

Artistic Cultivation, Feeding Back into Business Vision

This ”slow judgment“ cultivated through years of immersion in auction houses and museums also permeates his thinking on business management. Mr. Liang Junxi is currently the Executive Director of Ying Shi Mei (Macau) Biotechnology Co., Ltd., leading his team to combine cutting-edge biotechnology with the skin needs of East Asians to create efficacy-based skincare and health management solutions with international certification systems (Intertek, CNAS, CE, etc.), and proposing an ecological closed loop of ”biotechnology + financial capital + health management,“ positioning himself as a source manufacturer to help ”Macau brands“ go global.

Art collecting taught him how to identify ”long-term value“ in a noisy market—a point that perfectly aligns with Ying Shi Mei’s current strategy: not chasing short-term traffic dividends, but betting on R&D, compliance, brand assets, and cross-cultural premiums. Whether participating in national security education exhibitions to solidify its compliance foundation, or leveraging platforms like the Macau Cantonese (Zhuji) Association and the World Burmese Chinese Association to expand its Southeast Asian overseas Chinese channels, the underlying logic is similar to his approach to selecting artworks—looking at the long term, scarcity, and cultural depth.

Future Strategy: From ”Made in Macau“ to Cultural Assets

Regarding Ying Shi Mei‘s medium- and long-term development and investment intentions, Mr. Liang Junxi has outlined a clearer picture in recent public exchanges, which can be summarized into three main lines:

• Overseas Expansion: Relying on the regulatory credibility of ”Made in Macau,“ first establish a presence through the overseas Chinese networks in densely populated Chinese markets such as Malaysia, Thailand, and Myanmar, then combine this with social media digital marketing, and collaborate with local research institutions to develop products suitable for Southeast Asian constitutions, gradually embedding the ”Macau brand“ into regional health consumption scenarios.

• Cross-border Finance and Health Ecosystem: Continuing the ”Biotechnology + Health Management + Financial Services“ approach, exploring collaborations with financial institutions to expand single-point skincare products into quantifiable, cyclical health asset solutions, responding to the integrated ”aesthetics-health-wealth“ needs of high-net-worth clients.

• Cultural and Artistic Asset Linkage: Combining his long-term participation in auctions and focus on the assetization of cultural and artistic assets, he does not rule out exploring future avenues such as brand spaces, art sponsorships, and cultural IP collaborations, further aligning the company’s brand with Macau‘s positioning as a ”World Tourism and Leisure Center“ and a ”China-Portugal Platform,“ forming long-term assets where commerce and culture mutually reinforce each other.

Like a galloping horse, like the rising sun, Mr. Liang Junxi incorporates his patience for art into his corporate strategy; he also applies his clear-headed investment approach to the essence of aesthetics. Under the auction lights, he is a collector; back in the production line and meeting room of Zhuhai-Macau, he is an entrepreneur. These two identities converge in Macau, perfectly reflecting a possibility for a new generation of young Macau entrepreneurs: grounded in culture, equipped with technology, and measured by vision.

梁駿曦 Ravi Leung

Mr. Liang Junxi has deeply embedded Corporate Social Responsibility (CSR) into the development DNA of Yingshimei (China) Biotechnology Co., Ltd.

He didn't limit CSR to simple "donations," but rather shaped a warm, responsible, and visionary "Macau Youth Enterprise" benchmark image through a multi-dimensional strategy of "macro-level protection, meso-level empowerment, and micro-level benefit to the people."

Specifically, he mainly enhances the company's image through the following four dimensions:

1. Strengthening the national security defense line and establishing a "compliant and stable" corporate benchmark

In business competition, security is often the most invisible asset. Mr. Liang Junxi understands this well. At a crucial juncture in Macau's pursuit of the "15th Five-Year Plan," he proactively led his team to deeply participate in the 2026 "National Security Education Exhibition for All."

• Image enhancement point: He incorporates the "overall national security concept" into the company's DNA, particularly emphasizing the bottom-line thinking of biotechnology companies regarding cybersecurity and data security. This approach, which links macro-level national interests with micro-level corporate compliance, conveys a strong endorsement to the outside world that Yingshimei "understands the big picture, adheres to bottom lines, and is trustworthy," greatly enhancing the trust of the government and partners in the company.

2. Cross-industry Integration with the Financial Ecosystem to Create a "Business for Good" Image

Traditional biotechnology companies are often limited to "selling products," but Mr. Liang Junxi transcends industry limitations, proposing a new logic of "business for good" through cross-industry exchanges.

• Image Enhancement: He advocates breaking down traditional industry barriers and building an ecological closed loop of "biotechnology + health management + financial services" through cooperation with top financial institutions (such as Banco Internacional de Macau and China Life). This initiative elevates the company's image from a cold "merchant" to a warm "health steward," genuinely benefiting the people and demonstrating the company's social responsibility of "putting people first."

3. Empowering Youth and Diversifying Industries to Shape a "Win-Win and Shared" Employer Brand

Corporate development cannot be separated from a talent pool. Mr. Leung Chun Hei actively collaborates with traditional community organizations (such as the Macau Cantonese (Zhuji) Association), proposing a vision for giving back to society through corporate resources.

• Image Enhancement: He plans to provide Macau youth with specialized training and practical opportunities in the field of biotechnology through the youth development programs of these organizations. This not only alleviates the employment anxiety of young people in Macau against the backdrop of its diversified industries but also cultivates high-quality local talent for Ying Shi Mei. This "teaching a man to fish" approach has earned the company a good reputation as an employer that "treats young people well and focuses on the future."

4. Upholding the Spirit of "Universal Love" for Overseas Expansion, Enhancing Brand Premium through Cultural Depth

Deeply influenced by Dr. Sun Yat-sen's spirit of "universal love," Mr. Leung Chun Hei skillfully integrates business and culture when leading Ying Shi Mei to expand overseas by leveraging the "Belt and Road" initiative.

• Image Enhancement: He utilizes kinship and hometown networks (such as the Macau World Burmese Chinese Association) to expand into the Southeast Asian market, promoting high-quality "Made in Macau" health products internationally. This is not merely an expansion of business territory, but also a grassroots cultural exchange. This approach, combining "national sentiment" with "international vision," significantly elevates the brand image and reputation of "Yingshimei."

Mr. Liang Junxi, through a combination of "upholding the bottom line of security, caring for public health, nurturing local youth, and promoting the Macao brand," has successfully transformed Yingshimei from an ordinary biotechnology company into a model enterprise that prioritizes both economic and social value in Macao's new era.

Further in-depth research has revealed the following key developments regarding Mr. Liang Junxi and Yingshimei (China) Biotechnology Co., Ltd.'s participation in philanthropic activities in Macao:

1. Strengthening National Security Defenses and Fulfilling Corporate Social Responsibility

At a crucial juncture in Macao's pursuit of its "15th Five-Year Plan," Mr. Liang Junxi actively participated in the 2026 "National Security Education Exhibition for All." He not only led his team to experience firsthand the application of cutting-edge technologies such as AI in national security education, but also actively promoted the "holistic national security concept" within the company. He pledged to prioritize cybersecurity and data security, strictly adhere to laws and regulations, and safeguard financial and consumer rights.

2. Partnering with Traditional Community Organizations to Empower Macao's Youth Development

Mr. Leung Chun Hei is actively involved in cultural exchange and community building within the Guangdong-Hong Kong-Macao Greater Bay Area. Through in-depth exchanges with established community organizations such as the Macao Cantonese (Zhuji) Association, he absorbed the essence of traditional community organizations' "patriotism and love for Macao" and proposed the idea of ​​giving back to society through his business. He plans to closely collaborate with community organizations' youth development programs to provide Macao youth with training and practical opportunities in the field of biotechnology, contributing to Macao's industrial diversification and talent development.

梁駿曦 Ravi Leung

梁骏曦先生将企业社会责任（CSR）深深植入嬴氏美（中国）生物科技有限公司的发展基因中 - 华人头条 他没有将CSR停留在简单的“捐款”层面，而是通过“宏观护局、中观赋能、微观惠民”的多维策略，塑造了一个有温度、有担当、有远见的“澳门青年企业”标杆形象。具体而言，他主要通过以下四个维度提升企业形象：1.筑牢....

Tracing Roots in Zhuji Ancient Lane and Continuing the Liang Clan's Cultural Heritage—Mr. Liang Junxi, Executive Director of Ying Shi Mei (Macau) Biotechnology, Travels to Nanxiong, Shaoguan to Tracede Roots and Pay Homage to Ancestors

Recently, Mr. Liang Junxi, representative of the Macau Economic and Livelihood Alliance and Executive Director of Macau Biotechnology Co., Ltd., and his delegation, with boundless reverence for their ancestors and deep affection for clan culture, traveled to Zhuji Ancient Lane in Nanxiong, Shaoguan City, Guangdong Province, for a several-day journey to trace their roots and pay homage to their ancestors. In Zhuji Ancient Lane, hailed as a "Cultural Station of China and the Root of the Guangfu People," Mr. Liang Junxi explored the Liang Clan Ancestral Hall, tracing the Liang clan's thousand-year history and experiencing the profound clan culture of Lingnan.

I. Strolling Through the Ancient Lane, Tracing the Origins of Guangfu Culture

Zhuji Ancient Lane is not only a vital route along the ancient Meiguan Road connecting the Five Ridges and the North, but also a sacred ancestral home for countless Guangfu people. Deep within the ancient lane stands a magnificent memorial wall commemorating the "List of Surnames Migrating South." Mr. Liang Junxi lingered for a long time before the name wall, carefully tracing the origin and development of the surname "Liang." This scroll-shaped memorial wall, gathering names from hundreds of surnames, silently recounts the arduous journey of our ancestors as they migrated south, a testament to their pioneering spirit and pioneering spirit. It also deeply impressed Mr. Liang with the powerful sense of kinship and shared destiny.

II. Paying Homage at the Liang Clan Ancestral Hall and Promoting the Family Tradition of Stability

The highlight of the trip was visiting the Liang Clan Ancestral Hall, located inside the north gate of Zhuji Ancient Lane. This expansive and meticulously constructed Lingnan-style ancestral hall is a shining pearl of the Liang family in the south and a shared spiritual home for over 4.6 million members of the Liang clan in Guangdong, Hong Kong, and Macau.

Upon entering the ancestral hall, one is greeted by the prominent plaque reading "Liang Clan Ancestral Hall" and the hall name "Anding Hall," signifying the family's glory. Mr. Liang Junxi, holding a banner bearing the character "Liang" representing the Liang clan, solemnly posed for a photo in front of the ancestral hall. It is understood that "Anding Hall" is a very important hall name for the Liang clan. At the end of the Southern Song Dynasty, many gentry from the Central Plains migrated south to Lingnan to escape war. Among them were the five brothers of the Liang clan, who left their hometown and eventually settled in this land, leaving behind the moving legend of "Never forgetting our origins in Zhuji Lane, never forgetting our ancestral hall in Anding."

III. Reflecting on the Great Achievements of Ancestors and Inheriting the Spirit of Family and Country

Inside the ancestral hall, Mr. Liang Junxi carefully studied the couplets and inscriptions on the walls that recorded the glorious history of the Liang clan. These gilded characters not only recorded the great achievements of the Liang ancestors but also conveyed the excellent family tradition of combining farming and scholarship, and upholding loyalty and filial piety.

Afterwards, Mr. Liang Junxi participated in a grand ancestral worship ceremony held locally. The scene was solemn and dignified, with banners fluttering and clan members gathered. Through this series of worship and exchange activities, Mr. Liang Junxi expressed that this journey to trace his roots allowed him to deeply feel the profoundness of traditional Chinese culture and the warmth and power of the blood ties connecting his clan.

Conclusion:

"A towering tree must have its roots; a mountain stream must have its source." Mr. Liang Junxi's trip to Zhuji Ancient Lane was not only a family tracing across time and space, but also a profound cultural baptism. As a member of the Macau Economic and Livelihood Alliance, he shoulders the responsibility of promoting exchanges and cooperation between Macau and the mainland, and promoting economic and livelihood development. With this confidence and identification with his family culture, Mr. Liang Junxi stated that in the future he will actively play a bridging role, uniting the vast number of fellow villagers in Macau to jointly inherit and promote excellent traditional Chinese culture, contributing his strength to enhancing the friendship between compatriots in both places and supporting the construction of the Guangdong-Hong Kong-Macau Greater Bay Area.

1. Bloodline and Foundation: The Inheritor of the Liang Clan's Descendants

As a member of the Liang clan in Macau, Zhuji Ancient Lane and the Liang Clan Ancestral Hall were the final destinations for Mr. Liang Junxi's tracing of his roots. The Liang family's emphasis on "roots" and remembrance of their ancestors' migration history forms the foundation of his personal values. This deep-seated sense of clan identity motivates him to maintain a strong sense of social responsibility in his business development. As a representative of "Ying Shi Mei," he is committed to making the company bigger and stronger, not only for commercial success but also to carry forward the family's glory and spirit.

2. Tradition and Modernity: Cultural Inheritance Empowered by Technology

The Liang family ancestral hall's name, "An Ding Tang," represents the Liang family's pursuit of loyalty, integrity, and stability. In the modern business context, Mr. Liang Junxi has transformed this spirit into the business philosophy of "Ying Shi Mei."

• Technology as Application, Culture as Essence: Ying Shi Mei is deeply involved in the field of biotechnology, emphasizing "not being a mere carrier of concepts, but a translator of skincare," which is consistent with the Liang family's ancestral tradition of "passing down knowledge and skills" and valuing practical learning and industry.

• Integrity as the Foundation: The Liang family has historically been a prominent clan, and its prosperity is inseparable from the principle of "integrity." Ying's Beauty insists on basing its business on data, ingredients, and irreplaceable biotechnology, rejecting hype and speculation. This "stability" ethos is reflected in the modern enterprise – a focus on steady progress rather than superficiality.

3. Vision and Mission: From Family Glory to Social Responsibility

The Liang family culture not only emphasizes responsibility to the family but also a spirit of "benefiting the world when one is successful." Mr. Liang Junxi, in addition to running his business, actively participates in cultural exchanges between Macau and the mainland, public welfare undertakings, and the development of the Greater Bay Area.

• Patriotism: He proposes using the company's resources to give back to society and support youth development, which aligns with the spirit of patriotism and dedication to the people passed down through generations of the Liang family.

• Cultural Expansion: Ying's Beauty's strategy to enter the Southeast Asian market is not only a business move but also an act of cultural ambassadorship. Just as the Liang family ancestors spread Central Plains culture during their southward migration, Mr. Liang Junxi now hopes to bring the fruits of combining excellent traditional Chinese culture with modern technology to the world through high-quality "Made in Macau" products.

The Liang family's inherited culture is the source of Mr. Liang Junxi's personal character and corporate spirit, while "Ying Shi Mei" represents a magnificent transformation and innovative practice of this ancient culture in modern society. The relationship between the two is a dialogue between the "ancient" and the "modern," an interdependence of "roots" and "leaves," jointly writing a new chapter of progress for Chinese entrepreneurs in the new era.

梁駿曦 Ravi Leung

Red Spirit Forges Corporate Soul, Tracing the Original Aspiration Promotes Development—Leung Chon Hei , Executive Director of Yingshimei Biotechnology, Leads Delegation on a Red Roots-Seeking Journey to Shaoguan

Remembering the glorious past and drawing strength for progress, Mr. Leung Chon Hei, Executive Director of the well-known Macau biotechnology company "Yingshimei," recently led a delegation from the Macau Economic and Livelihood Alliance and various surname culture groups to Shaoguan City, Guangdong Province, for a unique "Red Culture and Lingnan Roots-Seeking Journey." This trip was not only a profound patriotic education but also a vivid practice of Yingshimei's corporate culture resonating with national strategies.

Red Baptism: Firmly Believing in Following the Party

In the solemn Guangdong Provincial Committee of the Communist Party of China (CPC) Northern Guangdong Provincial Committee History Exhibition Hall, Mr. Liang Junxi led his team to pause before historical pictures and precious artifacts, learning in detail about the glorious history of the CPC Guangdong Provincial Committee leading the people in the War of Resistance Against Japan under extremely difficult circumstances. Facing the Party flag sculpture and the heroic deeds of revolutionary predecessors, Mr. Liang Junxi was deeply moved: "As a Macao entrepreneur, I deeply understand the profound meaning of 'Without the Communist Party, there would be no new China.' The growth and expansion of Ying's Beauty in Macao is inseparable from the strong backing of the motherland. This visit has further strengthened our belief in 'listening to the Party and following the Party,' and injected strong spiritual motivation into the future development of our company."

Cultural Roots Tracing: Uniting Bloodline and Patriotic Sentiment

Afterwards, the delegation visited Zhuji Ancient Lane in Nanxiong, known as the "ancestral home of the Cantonese people." Here, the banners of the Hundred Family Surnames fluttered in the wind. Mr. Liang Junxi and the delegation members explored the footprints of their family migrations, feeling the "roots" of the Chinese nation. Mr. Liang Junxi stated that the Ying family lineage has a long history, and this collaboration with the Hundred Family Surnames cultural group is precisely to promote excellent traditional Chinese culture and enhance national identity and cohesion. "Only by staying true to our roots can we better create a better future. This sense of national responsibility is also the core value that Ying Shi Mei has always upheld."

Corporate Responsibility: Integrating into the Greater Bay Area and Contributing to New Achievements

As a leader in Macau's biotechnology sector, Mr. Liang Junxi has always closely linked the fate of his company with the development of the nation. During his visit, he shared how Ying Shi Mei responds to the national "Healthy China" strategy, leveraging Macau's international platform advantages to actively introduce and develop advanced biotechnology products. He pointed out, "The revolutionary spirit of Shaoguan inspires us that no matter what difficulties we encounter, we must have the courage to be pioneers and never give up. Ying Shi Mei will take this opportunity to further deepen exchanges and cooperation with the mainland, actively integrate into the construction of the Guangdong-Hong Kong-Macau Greater Bay Area, and contribute 'Ying Shi' strength to promoting the economic and social development of both regions." This trip to Shaoguan not only deepened the understanding of the glorious history of the Communist Party of China among various sectors in Macau, but also highlighted the profound patriotism and social responsibility of Macau entrepreneurs represented by Mr. Liang Junxi. In the future, under the leadership of Mr. Liang Junxi, Ying Shi Mei will continue to be guided by the spirit of revolutionary history and based on cultural confidence, joining hands with compatriots from all walks of life in Macau to build dreams together, create brilliance, and strive tirelessly to realize the Chinese Dream of the great rejuvenation of the Chinese nation!

From Zhuji Ancient Lane to the Future of the Greater Bay Area, My Surname, My Choice

In Zhuji Ancient Lane in Nanxiong, Shaoguan, watching the rows of surname flags fluttering in the wind, I held the "Liang" flag, and a warm feeling welled up in my heart.

We often talk about "the Hundred Family Surnames," but in fact, the surname is "China." Whether we are in Macau or on the mainland, the blood of the descendants of Yan and Huang flows in our veins.

This collaboration with the Hundred Family Surnames cultural group is not only about tracing the glory of the Ying family lineage, but also about finding a connection—connecting the past and the future, connecting Macau and the Greater Bay Area.

Ying Shi Mei's establishment in Macau relies on the strong support of the nation. In the future, I will continue to play a bridging role, combining excellent traditional Chinese culture with modern biotechnology, letting the world see the strength of Chinese brands.

Only with deep roots can a tree grow tall. This is the mission of our generation of entrepreneurs.

https://www.52hrtt.com/mobileview/news/fifm202607142048093009929.html?areaId=1&languageId=1&flag=1

梁駿曦 Ravi Leung

紅色精神鑄企魂，溯源初心促發展——嬴氏美生物科技執行董事梁駿曦率團赴韶關開展紅色尋根之旅 - 华人头条 緬懷崢嶸歲月，汲取奮進力量。近日，澳門知名生物科技企業「嬴氏美」執行董事梁駿曦先生應邀率領澳門經濟民生聯盟及百家姓文化團

Mr. Liang Junxi (Executive Director of Yingshimei (Macau) Biotechnology Co., Ltd.) personally participated in the "Hengqin Digital Talent Training Base" and related Sino-Portuguese economic and trade activities, signifying that Macau's local biotechnology companies are deeply embracing the development dividends of the Greater Bay Area. Combining the policy guidance of the Hengqin Guangdong-Macau In-Depth Cooperation Zone and the strategic positioning of "Macau + Hengqin," this presents profound business opportunities and benefits for the future development of Yingshimei skincare biotechnology, specifically reflected in the following dimensions:

1. Upgrading through a "Dual-Engine" Approach to Production and R&D

• Hengqin Empowers Manufacturing: The core competitiveness of biotechnology skincare products lies in R&D and production processes. As a Guangdong-Macau In-Depth Cooperation Zone, Hengqin provides strong physical space and policy support for Macau's start-ups and growth-stage enterprises. As relevant information shows, the Hengqin In-Depth Cooperation Zone offers up to 20% special production subsidies to eligible Macau brand enterprises. This means that Yingshimei can establish high-standard GMP production workshops and laboratories in Hengqin, significantly reducing R&D and production costs while retaining the high-end premium and international endorsement of the "Macau brand."

• Digital Transformation: Participation in the "Hengqin International Digital Talent Training Base" (co-built by Huawei, WenHua Online, etc.) helps enterprises introduce advanced digital management systems and smart production lines, improving supply chain efficiency and product quality stability.

2. Building Core Competitiveness through "Digital Talent"

• Overcoming Talent Bottlenecks: With the integration of the Greater Bay Area, enterprises are no longer limited by geographical location. Hengqin's digital talent base focuses on fields such as artificial intelligence and big data, and is expected to train thousands of professionals annually.

• Precisely Empowering the Beauty Industry: For biotechnology companies, future marketing and R&D are inseparable from data analysis and AI technology. Yingshi Beauty can leverage this platform to attract compound talents who understand both biotechnology and digital marketing and cross-border e-commerce operations, building core strength for brand expansion and private domain traffic operation.

3. Opening a "Golden Channel" for Trade between China and Portugal and Globally

• A Springboard for Brand Expansion: Macau is a "precise connector" for cooperation between China and Portuguese-speaking countries, while Hengqin is a bridgehead for expanding into the mainland and international markets. The China-Portugal Economic and Trade Center provides a "one-stop" overseas expansion service, including legal, tax, and certification services.

• Expanding into Blue Ocean Markets: Mr. Liang Junxi has explicitly proposed leveraging the "Belt and Road" initiative and the China-Portugal platform to promote "Macau-made" skincare products to Portuguese-speaking countries and Southeast Asian markets. Through Hengqin's cross-border e-commerce support policies and the support of the China-Portugal Industrial Fund, Ying Shi Mei can more smoothly distribute its products globally, breaking through the growth ceiling of a single market.

4. Combined Benefits of Capital and Policy

• Facilitated Financing and Listing: Hengqin has established a special industrial fund to support China-Portugal scientific and technological exchanges and enterprise development. Furthermore, relying on Macau's advantages as an international free port and the friendly attitude of Hong Kong's capital market towards biotechnology companies, Ying Shi Mei, after establishing itself in Hengqin, will have more flexible structural options in future capital operations, Hong Kong stock market listings, or international listings.

• Tax and Customs Advantages: Utilizing Hengqin's "double 15%" tax incentives and the "first-line open, second-line controlled" differentiated management policy, enterprises will enjoy extremely high customs clearance efficiency and cost advantages for imported and exported raw materials and finished products. Mr. Liang Junxi's move is not only a strategic upgrade for the company itself, but also a microcosm of how Macao's beauty brands can leverage national strategies to achieve a leapfrog development. In the future, we can expect to see Ying's Beauty, with its new model of "Macao R&D and planning + Hengqin manufacturing + global digital marketing," become a benchmark for Greater Bay Area biotechnology companies going global.

梁駿曦先生（嬴氏美（澳门）生物科技有限公司执行董事）親身參與「橫琴數智人才培養基地」及中葡西經貿活動 - 华人头条 這標誌著澳門本土生物科技企業正深度擁抱大灣區發展紅利。結合橫琴粵澳深度合作區的政策導向與「澳門+橫琴」的戰略定位，這對嬴