Aurora Organics

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Safia started her natural and herbal skincare after the devastating effects of synthetic products took her mother away. She herself decided to dig deep into herbology, naturopathy and plant benefits. After thorough research, study and certifications, she started off her first venture of natural skincare products. After the venture took off within the national borders, it continued to serve many with its purely organic formulas, well-curated recipes and ethically sourced ingredients. The product line comprised herbal soaps, hydrating mists, serums and other skin uplifting products.

*Exploring New Horizons*
In view of the rising demand for a natural lifestyle, immune system supporting products and organic products for everyday use after the recent health crisis and other events; Tehmina, a Pakistani community builder residing in America, felt the need of organic and trustworthy products to be introduced to America, her second home. Safia, Farah Shariq and Arquam Gul partnered to introduce their line of products in North America this time. The duo laid the foundation of their first venture together in the year 2022, believing that beauty and skincare must not be at the price of one’s long-term wellbeing. They named it Aurora Organics. Aurora Organics is a humble start to a long-lasting bond where the age-old wisdom of natural herbs combines with the modern-day affinity for niche products creating a mystic and breathtaking effect akin to the aurora lights in the night sky. Just as those northern lights are a source of awe and hope, beauty and magnificence, Aurora organics aims to create the same experience for its customers by addressing their skin, beauty and health concerns.

*Staying True to the Nature*
Aurora Organics is built on the maxims of organic and natural skincare. Staying true to our values, we believe in harboring transparency and sustainability in all our practices. From ethical buying of products, traceable ingredients, environmentally friendly packaging and reducing waste in the process as much as possible, we aim to be a brand that not only preserves and invigorates human’s natural physiology but also supports the mother-nature in its regenerative process. We are against the animal-testing. Our products are tested on humans under vigilant supervision and rolled out when we are fully confident in our organic practices and carefully curated ingredients.

*Embracing Self-Love*
Individuality, identity and embracing one’s real self are at the core of our product philosophy. The cosmetics industry today has set unrealistic standards that work by changing one’s natural features, renouncing your true identity and achieving a superficial look that is against the laws of nature. Aurora organics products strengthen, enhance and bring forward your innate beauty that can last for years in contrast with the temporary artificial beauty standards.

*What’s Next?*
This is just a humble start. Aurora Organics is all-set to lead the cosmetics industry with its innovative approach to personal care, skincare and household products. We wish to be the leaders of change by changing the way we measure beauty today. In the process, we want to preserve all that is a gift to us by nature through our eco-friendly practices. We have taken the first step. By choosing organic over synthetic, we are hopeful that our customers will take the second so together we can push the world to a greener tomorrow.