Pura Botanicals

A pinch-me moment at PURA today. ✨ Can you guess which notes an editor from VOGUE chooses to put in his custom perfume?

Vogue’s Senior Lifestyle Editor Liam Hess visited our Edmonton flagship boutique to create a custom scent with his mom, using beautiful notes from our library, with stories and our signature French + Canadian olfactory magic into something entirely of their own with Marla Boehr 👃🏼

More details to come. 🌹

I remember exactly how my skin felt when I formulated the Radiant Face Drops. Tired, dull and needing a boost of nutrients and antioxidants to bring back my glow. ✨

With rose geranium, French lavender, evening primrose (helloooo essential fatty acids), rosehip seed oil (nature’s natural RETINOL) to firm the skin and target fine lines and wrinkles. Results are so beautiful and satisfying, but the nervous system reset of this formula is powerful too. If you’re feeling stressed or your cup is empty, this potion is so rejuvenating and uplifting, never-mind the instant radiance. 😍

My gift to you on all orders $150+ until Thursday or while supplies last. 💃🎁 You deserve to feel so confident in your own skin. xxoo

I’ve never wanted PURA to be just another skincare brand. It started with me as a mom, wanting something better for my family and for my own skin. And while so much has changed over the years, that part hasn’t.

These are a few things I’ll always stand behind. 🤍 ~Lane xx