12Reasons

12Reasons

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From mediocre to extraordinary, 12Reasons for exquisite hair. Vegan • Cruelty Free • Australian Owned

19/08/2026

The missing piece in your haircare routine puzzle 🧩
Meet The Absolute Finisher - the final step that locks your style in place. With a micro-fine, buildable mist and super strong hold, it keeps your hair looking exactly how you styled it, even through humidity and long days.
Colour safe. Vegan. Designed and formulated in Australia. Paraben free. Sulphate free. Not tested on animals.
SHOP NOW via https://www.i-glamour.com/Product/704255/12reasons-the-absolute-finisher 🛒

17/08/2026

I think my and I really deserve for this to be our holiday bathroom 🌴💗

16/08/2026

Ready to Revive? 💛Spritz The Absolute Dry Shampoo for an instant refresh - oil gone, volume up, style saved ✨✨
With aloe vera, coconut & argan oils, your hair stays nourished and fresh between washes.
SHOP NOW in Australia via https://www.i-glamour.com/Product/704254/12reasons-the-absolute-dry-shampoo 🛒

13/08/2026

Our girl is loving our Marula Oil Shampoo, Conditioner, Mask, and Oil Serum ✨
🌸 Shampoo: Gently cleanses while helping restore and strengthen hair
🌸 Conditioner: Delivers softness, hydration, and beautiful shine
🌸 Mask: Deeply moisturises, helps reduce frizz, and leaves hair silky smooth
🌸 Oil Serum: Tames flyaways, smooths frizz, and adds a glossy finishing touch
Colour safe. Vegan. Designed and formulated in Australia. Paraben-free. Sulphate-free. Not tested on animals.
🛒 Shop now in Australia via https://www.i-glamour.com/brands/12reasons

Photos from 12Reasons's post 11/08/2026

THE LOOK Knows we love a little ✨Romance✨ in our updos. Using The Absolute Heat Protectant Spray and Volumising Powder. Brittany & Victoria absolutely nailed this gorgeous look 🩷
Colour safe. Vegan. Designed and formulated in Australia. Paraben-free. Sulphate-free. Not tested on animals.
Shop now via https://www.i-glamour.com/brands/12reasons 🛒

10/08/2026

A bad hair day would be impossible if this is where I got ready every morning 🌺

04/08/2026

All the benefits, none of the heaviness.
delivers lightweight care that maintains natural volume, bounce and movement while still deeply conditioning the hair.
SHOP NOW in Australia via https://www.i-glamour.com/brands/12reasons 🛒

04/08/2026

We love seeing opening her package.🫶✨
Packed with
🖤Argan Oil Shampoo - Adds shine and eliminates frizz
🖤Argan Oil Mask - Nurtures dry, damaged hair and improves manageability
🖤Argan Oil Serum - Adds softness and dazzling shine to dull hair
We are so excited for Inneka to try them all and see her amazingly shiny results. ❤️
🛒 Shop now in Australia via https://www.i-glamour.com/brands/12reasons

03/08/2026

He might not text back but at least I still have my 🙂‍↕️
Shop in Australia via https://www.i-glamour.com/brands/12reasons 💜

28/07/2026

putting The Absolute Styling Collection to work 🤍✨ Effortless styling, next-level finish. Have you tried the latest must-haves yet? 👀
Colour safe. Vegan. Designed and formulated in Australia. Paraben free. Sulphate free. Not tested on animals.
🛒 Shop now in Australia via https://www.i-glamour.com/brands/12reasons

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Unit 8, 1801 Botany Road
Sydney, NSW
2019

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 4pm