Eir Women
Be More Unstoppable. Wellness for Women Over 40.
Lisa goes away and leaves Kate in charge… so naturally, there’s a sale. 😂👀
20% OFF EVERYTHING. THIS WEEKEND ONLY.
No complicated rules. Just 20% off your Eir favourites while Kate’s running the show. 💛
Shop while Lisa’s away 😉
Back to regular programming Monday.
24/09/2026
Your body after 40 isn’t asking for a 17-step morning routine. And another at night.
A few good habits. Done often. That’s the sexy bit.
Move your body.
Build some muscle.
Eat the good stuff.
Get some actual sleep.
Swipe for 3 things your body will thank you for.
Nothing dramatic. Your hormones do enough of that.
Turns out, dancing might be doing more for us than just improving the mood in the kitchen. 💃
There’s some interesting research looking at dance and health outcomes in perimenopausal women. It’s still a small evidence base, so we’re not suggesting you swap all the sensible stuff for a kitchen disco.
But dancing is movement. It’s music. It’s joy. And sometimes it just makes you feel bloody alive.
You don’t need to be good at it either.
Put on a song you love and dance badly in the kitchen. That absolutely counts. 😂
22/09/2026
Cravings loud. Jeans tight. Face a little puffy.
Zipped is formulated for exactly this kind if day ✨
20/09/2026
One of the better things about getting older: realising the bigger risk might be waiting for the perfect time.
Book it. Try it. Wear it. Say it. Go.
We’re not done becoming interesting yet.
Its the weekend! A small blessing for women with enough going on already. 😂
Good coffee. Cooperative jeans. No forgotten passwords. And, while we’re manifesting, nobody asking what’s for dinner.
18/09/2026
Trimmed was created with midlife appetite in mind.
We're much more interested in understanding what's going on than telling women to “have more self-control.”
If self-control worked, none of us would have eaten the emergency chocolate we specifically bought for emergencies.
Now, important research question: What's the one food you suddenly become completely incapable of ignoring? 👇
17/09/2026
You haven’t lost your mind.
You’ve got plans. Your brain has plans. And your hormones may sometimes be working from a completely different calendar.
SHOW UP. For women with fab things to do — who’d quite like their brain to come with them.
We’ve fought hard to get perimenopause into the conversation. But somewhere along the way, we noticed the conversation was starting to sound… a little grim.
Because women in midlife are so much more interesting than their hormones.
Yes, let’s talk about perimenopause. Let’s take symptoms seriously. Let’s get women better information and support.
But can we also talk about what we’re doing, thinking, creating, wanting, changing, questioning, laughing about and becoming?
Menopause is part of the story. It doesn’t need to become the whole bloody plot.
15/09/2026
Have you entered yet? 👀
Just a little reminder that one very lucky woman is going to win a $2,500 shopping spree from 10 Australian brands.
And yes, it could be you. ❤️
If you haven't entered our Selfcare Giveaway yet, now's your chance.
Enter here: https://swee.ps/kzKOARtPs
Entries close Sunday 20 September at 11:59pm AEST.
Good luck 🤞
T&Cs apply. Open to Australian residents over the age of 18. This giveaway is not sponsored, endorsed or administered by Instagram/Facebook. No purchase necessary.
Click here to claim your Sponsored Listing.
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