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Premium oral care, with purpose. Proudly made in Australia.
How it feels to garden your microbiome, not sterilise it.
When you optimise your oral environment, you’re not just preventing bad breath or cavities – you’re influencing markers of immune health, inflammation, cardiovascular risk, and even cognitive performance.
We cannot get our toothpaste into your mouths quick enough! 1,000’s of customers are discovering this oral care revolution, and 1,000’s more are coming back for seconds (and thirds, and fourths!). It’s beyond what we could have ever expected.
Toothpaste now shipping in 10-14 days. We’re sorry for this slight delay, and are working hard to make more toothpaste here in Australia.
DM us if you have any Qs
25/08/2026
Enamel can’t grow back. But it can remineralise, twice a day. Try it for 90 days and you’ll start to love the ritual.
Send this to anyone who thinks oral care is optional - 2 minutes matters.
Why do kids get cavities?
Our Chief Dental Officer Dr Cate Ge**er has three rules to prevent the worst kind of dental bill:
— limit sugar & processed foods
— brush thoroughly especially before bed
— be a label-reader
Hydroxyapatite supports our little persons mouth and actively remineralises the acid attack from frequent snacking and sugary foods.
When you only book carry-on luggage but your oral care routine doesn’t take a day off.
Every day, twice a day 🦷
When you only book carry-on but your oral care routine doesn’t take shortcuts.
Oral care is the longevity step wellness was missing. Now we’re reshaping the aisle.
Sources scrolled:
Milk Bag
Poosh
Beauty Brand Banter
CPGD
Emma Apple Chozick
goop
Doctor Saliva | Dr. Najafi
Google Trends – “hydroxyapatite” vs “oral care” vs “fluoride free toothpaste,” Australia, Jan 2020–Jul 2026, Google Trends
Elle — “Dental Hygiene & Aesthetics Trends 2026.” https://www.elle.com/beauty/health-fitness/a70577359/dental-hygiene-aesthetics-trends-2026/
Goop — “Understanding the Microbiome in Your Mouth.” https://goop.com/wellness/health/oral-microbiome/
Deakin University, this. — “What Is Biohacking and Does It Really Work?” https://this.deakin.edu.au/self-improvement/what-is-biohacking-and-does-it-really-work/
When brushing is wrapped in something that already feels good, you are more likely to actually do the full 2 minutes instead of rushing through 30 seconds at the sink.
Feat. Vanessa Megan Skincare™️ skin + hair care.
Hydrate first. Before the water even hits, boil the kettle and signal that you’re here for a good time, and a slow time.
Swish a tablespoon of coconut or sesame oil for 5–10 minutes. Pulls bacteria, supports gum health, and gives your mouth a head start before brushing.
Let the playlist set the pace for this time to yourself.
Step in and brush for 2 full minutes with Peg Paste. Let the steam turn brushing into the best part of your shower, not an afterthought at the sink. No mirror, no splatter, no mess to wipe down after.
Rinse, breathe, and enjoy the waterfall.
A 30 second explainer so you don’t guess anymore when it comes to your toothpaste.
Our Chief Dental Officer, Dr Cate Ge**er notes;
“Fluoride remains the most extensively researched agent in caries prevention, and I recommend it routinely in my practice. For patients who, for personal reasons, are looking for a fluoride-free option, I want them using something formulated on a credible active ingredient rather than guessing in the supermarket aisle. Micro-hydroxyapatite gives them that option.”
[Evidence: Position consistent with ADA Policy Statement 2.2.1 (Use of Fluorides) and NHMRC public statements on fluoride. Equivalence of micro-HA to fluoride in caries prevention supported by: Paszynska et al., 18-month double-blind RCT, Frontiers in Public Health 2023 — pmc.ncbi.nlm.nih.gov/articles/PMC10393266 ; Amaechi et al., in situ crossover RCT, BDJ Open 2019 — nature.com/articles/s41405-019-0026-8 ; Bossu et al., narrative review of 15 clinical studies, MDPI 2025 — mdpi.com/2079-4983/16/9/325.]
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