De Lash Beauty

Just a random question, beauties… 🖤✨

Would you go for lashes this black, bold and glamorous, or do you prefer a little more or less volume? 😍

Yes, this is our 6D Glam Set! 0.05 | 12mm longest 🖤

Just finished my last appointment of the week! Hope everyone has a lovely weekend. We’re still open tomorrow! 💕

This is one of my beautiful, loyal clients 💕

She comes to see me every 4 weeks for her full set of volume lashes, and she’s also trusted us with her powder brows and lip blush. At this point, she can definitely say this is her one-stop beauty shop 😆✨

But what I appreciate most isn’t just her loyalty — it’s the lovely energy she brings every single time she walks through the door. She always comes in happy and positive, trusts me and my staff to do our job, and leaves with a beautiful smile. 🥰

As a beauty professional, clients like her honestly make our day. We all know that sometimes one stressful appointment can drain your energy, but a kind, happy and positive client can completely brighten the whole day.

My wish is to have more clients just like her — trusting, respectful, positive and always bringing good vibes. 💗

Because really… who doesn’t want to be surrounded by happy, positive people? 😆✨

Thank you for always supporting us and trusting us with your beauty. We appreciate you more than you know! 🫶

Want your eyes to stand out with a beautiful, defined black liner? 🖤✨

If black lash extensions or a lash tint still aren’t giving you enough definition, permanent eyeliner could be the perfect finishing touch.

Using Labina Organic pigments from Germany, we can create a beautiful black eyeliner look designed to stay defined and maintain its colour over time.

This treatment is perfect if you love waking up with your eyes already looking more defined — no daily eyeliner needed! 😍

Love this look? Leave a comment below or book your appointment directly with Samantha. 💕

New client today for a gorgeous Classic Full Set ✨❤️

Absolutely obsessed with how these turned out — so soft, elegant and beautifully natural 😍

Classic lashes really are timeless ✨

I always love trying different lash styles to find the perfect set for each client ❤️

Last time we tried 5D, but even with the super lightweight 0.05 lashes, I felt they were a little too full for her.

Today, I switched to 4D 0.05 in 11mm and I think we found the perfect match ✨ Soft, light and beautifully balanced for her eyes.

Finished with a fresh hybrid brow tint — stunning as always 🤎

It’s all about finding the right balance to enhance your natural beauty, not overpower it. ✨

Did you know our clients are such a beautiful mix of ages? 😍

Around 60% of our clients are between 50–70 years old, about 20% are under 20, and the rest are a wonderful mix of men and women in their 30s–50s. ❤️

One thing I absolutely LOVE is when clients come into our Double Bay store asking, “Is Samantha here?” 🥰 It honestly makes my day!

So… I’m going to try to spend more than just one day a week at Double Bay. 😃

And did you know Double Bay is actually my favourite place to work? Even though it costs me a lot to be there 😂 There’s always something happening — beautiful shops, restaurants, bars, people everywhere… and maybe a little too much temptation to go out after work! 😆🍸

Most of all, I love seeing familiar faces and catching up with you all.

Hope to see you guys again next Wednesday at Double Bay! 😃❤️

Come in and say hi — especially if you’ve been looking for Samantha! 🥰

Russian lashes… have you tried them yet? 👀✨

I went for the full, fluffy look and I’m loving the drama 😍 No mascara needed — just wake up and the lashes are already doing their thing!

Would you try Russian lashes, or are you more of a natural-lash girl? 💕

BeautyLook GlamLashes LashLove BeautyInspo

A little bit about my work… ❤️

I feel very lucky that many of my clients have been with me since I opened my little shop in the Mews in 2011. All these years later, they are still coming back for their new sets and infills.

People often ask if lash extensions damage your natural lashes. The answer is yes — they can, if the wrong type, length or weight is used.

For me, your natural lashes will always come first. I choose the right lashes for each client so they can look beautiful without compromising the health of their own lashes.

Sometimes clients ask me for fuller, more dramatic lashes and get a little annoyed when I say no 😅 But I would rather upset you today and have you thank me later than damage your lashes and lose you forever.

After 21 years of doing lashes, I know when your lashes can handle more — and when they need a little care.

Maybe that’s why so many of my clients from 2011 are still with me today. ❤️

If you trust my work, let me do my job. I’m not just looking after the lashes you want today, I’m looking after the lashes I want you to still have years from now.

Trust is everything. ❤️

Samantha xx

Happy Saturday everyone! ✨

Another lovely new client in for a Korean Lash Lift & Tint 🤎 Just look at that smile — I think it’s safe to say she was very happy with her beautiful results! 🥰

A gorgeous, natural lift that opens up the eyes and gives those lashes a little extra wow without the need for extensions.

Wishing you all a wonderful Saturday and a lovely weekend ahead! 💕

HappyClient WeekendVibes