SJ&Co

I’ve just passed the three month mark of being a sole trader 🤍

It was one of the scariest and best decisions I’ve ever made in my career

I’d wanted to do it for so long, but the fear of failing and not having any financial security behind me always held me back

I took the leap anyway, and I’ve honestly never been happier than I am right now

I finish every day feeling accomplished, proud and genuinely happy

To all of my clients, thank you for your support and your loyalty

I’ve always cared deeply about my clients and my work, but working for myself, that care and sense of responsibility has only grown stronger

I’m more invested in every client and every relationship than ever before, and I feel so much more present and connected to everyone I work with

It’s been such a warm and loving experience

I always thought I needed a lot of money behind me to start my own business, and that’s what always stopped me

Then one day something just shifted and I thought, just do it

All I needed was a few clients behind me, and everything else I could figure out along the way

So if you’re out there wanting to go out on your own, my advice is take the leap

Believe in yourself and believe in your success

I’m so glad I did

Last week Kérastase invited me to the NGV for Power Talks with Adwoa Aboah. I extended the invitation to Elle, who runs her own business within mine. Sharing nights like this with the women I work beside matters to me.

Adwoa has built a career on refusing to be just a face. Model. Activist. Founder of Gurls Talk. Mother. Every role grounded in one thing. Truth.

I sat there beside Elle, a mother of two girls, thinking about my own daughter. About the conversations I never had at her age, and the ones I’m determined she will. About raising girls who never shrink themselves to fit a room.

That’s what I want SJ+Co to be. A space where women are seen, heard and allowed to take up room. Where they build something of their own. The colour is the craft. The conversation is the point.

I came home energised. Clearer. Reminded why I do this.

Thank you Kérastase and National Gallery of Victoria for having me.

SJ x

We’ve looked at this copper more times than we’d like to admit

The way it moves
The way it glows
The way it looks completely different in every light

Some colours you finish and move on from

This one has well and truly stayed with us

Sunset in hair form, and we’re not sorry for saying it twice

The full transformation is on the page, don’t forget to check it out

📍 SJ+Co, Northcote | from 6am | laptop-friendly | sjandco.com.au

L’Oréal Professionnel Paris🇦🇺
L'Oréal Professionnel Paris 🇳🇿
L'Oréal Professionnel Paris

Every colour I create starts with a feeling.

This one started with a sunset.
Molten copper.
Warm amber.
That last flicker of gold before the light slips away.

I wanted colour that glows from within. Colour that shifts every time it catches the light.
Dia Light gave me exactly that. The shine. The depth. The warmth that lives in every strand.

This moodboard became the brief. The final transformation is on my page now.

🖤

SJ+Co, Northcote | from 6am | laptop-friendly | sjandco.com.au

L’Oréal Professionnel Paris🇦🇺
L'Oréal Professionnel Paris 🇳🇿
L'Oréal Professionnel Paris

Even after decades behind the chair

These aren’t the things you post about, they’re the 2am thoughts, the ones you carry quietly while showing up like everything’s fine

But I think the more we say them out loud the less power they hold

If any of these hit home just know you’re not alone in it
Swipe 👉

SJ x

📍 SJ+Co, Northcote | from 6am | laptop-friendly | sjandco.com.au