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it's not actually pure copper, the metal.
more specifically, it's GHK-Cu, a copper PEPTIDE.
GHK is actually a peptide made of three amino acids, and is found naturally in the body. "Cu" means that it is bound to a copper ion, which gives the bond in the GHK-Cu serum its signature blue colour.
so... you're not rubbing coins on your face 😅 you're applying an ingredient that provides firmer, smoother, and more hydrated skin.
GHK-Cu (aka copper peptides) is one of the most studied peptide ingredients in skincare 🔬 - widely known for supporting firmness, repair and collagen production.
we formulated ours at 1%, among 4 forms of Hyaluronic Acid, Panthenol, Carnosine and 5 supporting peptides for the ultimate skin nourishment 🤍
fragrance-free • vegan • cruelty-free • non-comedogenic ✨
the blue serum you're missing out on 💙✨
made to firm, repair and hydrate.
repair, firm & hydrate with our GHK-Cu Multi-Peptide Serum 💙
17/08/2026
the key ingredients inside our Multi-Peptide GHK-Cu Serum 🔑
where each one is chosen with intention, working together to actually deliver results for more hydrated, smoother and firmer skin. 🫧✨
14/08/2026
sorry, my hands are full 🤷♀️
13/08/2026
it's on more ingredient lists than you'd realise - yet rarely explained properly.
it's the main peptide behind our serum, and the reason our formula actually works.
swipe through to learn what it's really doing for your skin 👉
ghkcu
13/08/2026
beauty, by design.
skincare and beauty is full of shortcuts - default formulas, default packaging, default everything.
Chia Beauty is the opposite.
every part of what we are is intentional, and nothing is an afterthought.
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Lidcombe, NSW
2141
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| Saturday | 9am - 7pm |
| Sunday | 9am - 7pm |
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