The Beauty Cartel

More than 50,000 products sold around the world, and here’s exactly what it’s taught me about what lash artists need from their supplier 🌏🩷

These have become our non negotiables at TBC and the standards behind everything we create, stock and share.

No matter where you are in your lash journey, TBC is here to support you 👯‍♀️💘

BOSS B IS BACK, BADDIES 🩷

And she brought the essentials with her 🤏

Lash shampoo, under eye pads, lash remover and more are officially restocked.

Time to top up your lash trolley 🛒

Everyone thinks sourcing the products is the hard part… 💭

It’s not. 🎀

Thousands of manufacturers can make a product.

The real challenge is turning those products into a brand people recognise, trust and choose over everyone else. 💻🩷

That’s where positioning, marketing, content strategy and customer experience come in.

More often than not, brands don’t need another product.

They need a clearer strategy. 📈✨

You might realise you’re a lot closer to those 10, 15 or even 20+ orders a week than you think. 🩷

Follow along for product based brand strategy, marketing tips and behind the scenes of building brands that actually sell. 💻🎀

This is the girl you’re telling she’s aiming too high btw 😭

never been very good at playing small 🎀🤣

If I could go back and build The Beauty Cartel from the very beginning, there are so many things I’d do differently.

Not because I regret the journey, but because experience has taught me what actually moves the needle.

I wouldn’t obsess over my logo.
I wouldn’t chase perfection.
I wouldn’t wait until I felt “ready.”

I’d get clear on my niche.
I’d know my numbers before placing my first order.
I’d build trust before trying to make sales.

If you’re dreaming of launching your own beauty brand, I hope this saves you months (or even years) of learning the hard way. 🫶

What’s one thing you’ve learned in business that you wish you knew sooner? ⬇️

June, you were good to me 🩷

Growing TBC, mentoring incredible women, raising my little family and soaking up every moment in between. My cup is definitely overflowing… and I wouldn’t have it any other way. 🥹✨