Strategic Beauty

sorry to say this, but posting another before & after isn’t going to magically fill your calendar 👀

your future clients need more than proof that you’re good at what you do.
—> they need content that makes them stop, relate, trust you and think, “Okay... she gets exactly what I want.”

that’s the difference between posts they scroll past and posts that moves them closer to booking. and this is exactly the kind of content the Content Club members get every month.

comment ‘SOCIAL’ and I’ll send you the details.🧚🏻‍♀️

over 1,000 new faces here in the last few days so this trend felt fitting 🤍

I think it’s easy to look at someone online and assume they have it all figured out.

I definitely don’t 😅

there are things I’m really proud of, things I’m still figuring out and probably always will be.

just me, in all my different versions 🤍

these are the content trends I think beauty pros will see EVERYWHERE in October 👀

some are already picking up, and some are ones I’m calling early and have already turned into ready-to-post templates for Content Club members.

because being early to a trend is a lot more fun than finding it once your entire feed has done it 🤭

✨ comment “TEMPLATE” and I’ll send you the Content Club details

🚨 TRENDING POST ALERT 🚨

this trend is taking over Instagram right now, so obviouslyyy I had to create the beauty industry version🧚🏻‍♀️

and yes, this exact animated carousel is now inside the BeautyPro Content Club!

👉🏼 comment “TEMPLATE” if you want the editable version + access to hundreds of ready-to-post templates.

why I love this trend so much for beauty pros:

→ it’s a pattern interrupt that actually makes you stop scrolling

→ you can use the Story bubbles to show your services, results or brand personality

→ it looks complicated, but once you have the template it’s ridiculously easy to customise 👀

basically, me catching Instagram trends so Content Club members don’t have to 😎🫴🏼

the Content Club members low key creating better content than most agencies lately 🤌🏻

and YES, every single post in these slides started as a template inside the Content Club 👀

so instead of sitting there wondering what to post, what hook to use, or how to make your content look cohesive…

you just log in, pick a template, customise it to your brand in Canva (if you want to) and post. ✨

that’s it.

because the goal of the Content Club was never to give beauty pros more random content ideas.

it was to make strategic content creation actually EASY while still helping your brand look elevated, cohesive and memorable.

and seeing hundreds of beauty pros take the same templates and make them look completely different honestly blows my mind every month 🫶🏻

✨ Comment “CLUB” and I’ll send you the details

respectfully… some beauty posts have been done to DEATH 👀

“brow lamination aftercare”
“before & after lashes”
“skincare 101”

there’s nothing technically wrong with any of them.

the problem is your future client has probably seen some version of them 274 times already🫠

you don’t always need a completely new topic. sometimes you just need a much better *angle*.

something that makes her stop because it sounds like something she’d actually say, think, send to a friend or want to know.

and that’s the part I do for you inside the Content Club.✨
I find the angle. I write the hook. I build the strategy into the template.
you just make it yours and post.

🧚🏻‍♀️comment “CLUB” and I’ll send you the details

your feed doesn’t need MORE content. it needs content that does different jobs 👀

because 4 beautiful client results might prove you’re good at what you do… but they don’t necessarily give someone a reason to remember you, trust you or actually want to book with YOU.

that’s why inside the Content Club, we’re not just making things look pretty. every template has a purpose behind it.

some build trust.
some make people want the result.
some show your personality.
some make your expertise obvious.

and together? they make your feed feel a whole lot more like a brand people actually want to book with.

every single template you saw in this carousel is already waiting for you inside the Content Club. 🧚🏻‍♀️

comment “CLUB” and I’ll send you the details 🤎

if your Stories aren’t getting much engagement or turning viewers into clients there’s probably a reason. 👀

and I promise you it’s not the algorithm hating you.

your Stories just aren’t giving people enough reason to keep watching.

most beauty pros share availability, random photos, or post just to “show up”...
..and then wonder why those views aren’t turning into bookings.

but here’s the thing:
people don’t book from content they simply watch.

✨they book from content that draws them in and makes them want to know more.

when your Stories don’t do that, people tap straight through and move on to someone else.

and if you want Stories people actually want to watch and turn views into bookings⬇️
inside my Content Club, you’ll find hundreds of ready-to-post Reel, Carousel and Story templates.

👉🏼 comment “INSTASTORIES” and I’ll send you the details.

a day in my life as a founder + content creator✨

as a recovering workaholic, i’m slowly learning that not every minute of the day needs to be productive. still a work in progress 😆

p.s. this exact feed post you’re looking at is a Content Club template too 👀
comment “TEMPLATE” and I’ll send you the link to gain access

your next post idea is probably somewhere in this carousel 👀

these are 5 trends taking over Instagram right now that beauty pros can actually make their own, without spending 3 hours filming an editing a reel.

and a few of these are already waiting inside the Content Club as ready-to-post templates 👀

because spotting the trend is one thing… actually finding the time to create the content is another.

save this before your entire feed is doing them 🤭

✨ comment “TEMPLATE” and I’ll send you the Content Club details