Soapmum.au
Share
Est. 2013 ｜Natural handmade ｜skin care Monday to Friday 10:30-16:30
Saturday 10:30-15:30
Sunday and Public Holidays CLOSED
Our very first exhibition in Australia. 🇦🇺
We’re so grateful for all the love and support you’ve shown us over these two days.
And we still can’t believe it — you completely sold out our Omega Oil! 🤍
Yes, we are Soapmum.
Since 2013, we’ve been creating personal care products with thoughtfully selected natural ingredients, made with care in small batches.
From Hong Kong to Australia, in many ways, we’re starting all over again.
But our heart has never changed.
Thank you to everyone who stopped by, took the time to discover our brand, loved what we do and, most importantly, trusted us.
Thank you for getting to know Soapmum. 🤍
This is just the beginning. 🇦🇺✨
Today was a very special day for us. 🤍
Our first-ever exhibition in Australia 🇦🇺✨
We were so happy to meet so many new faces today, introduce Soapmum to you, and see how much you loved our products and our brand.
We came here with so much excitement and passion — and your lovely feedback made our first day even more meaningful. 🫶🏻
Thank you to everyone who stopped by, had a chat with us, tried our products, and supported us today.
And we’ll be here again tomorrow!
📍 One Fine Baby
Royal Exhibition Building, Melbourne
🕘 Sunday | 9am – 3pm
Come and say hello — we would LOVE to meet you! 🤍
30% OFF + FREE GIFT at the exhibition
See you tomorrow! 🇦🇺✨
#平凡媽媽 MadeInAustralia NaturalSkincare
16/09/2026
🤎 We’re heading to One Fine Baby!
A little update for our Melbourne community — our Bentleigh store at 444 Centre Road will be CLOSED this Saturday, 19 September, because the SOAPMUM team is heading to One Fine Baby Expo for the whole weekend! 👶✨
Come and find us at:
ONE FINE BABY EXPO
📅 Saturday 19 & Sunday 20 September 2026
📍 Royal Exhibition Building
9 Nicholson St, Carlton VIC 3053
And we’ve got something special waiting for you…
✨ 30% OFF at the event
🎁 FREE GIFT with purchase
If you’ve been wanting to discover SOAPMUM, feel the textures, smell the products, or simply have a chat with us about your skin and your family’s skincare needs, this is the perfect weekend to come and say hello.
We’d absolutely love to meet you. 🤎
See you at One Fine Baby!
SOAPMUM
You care, I care.
MelbourneParents NaturalSkincare AustralianMade SensitiveSkin BabyExpo MelbourneEvents
20/08/2026
✈️Flight essentials ❣️
17/08/2026
✨ ACCOJE Range | Buy 3, Get 12% Off ✨
BUY 3 · GET 12% OFF | ONLY
Time to stock up on your everyday skincare favourites 💙
Inspired by the pristine natural environment and botanical ingredients of Jeju, Korea, ACCOJE brings you a simple, gentle and comfortable skincare experience for your daily routine.
🌿 LIMITED-TIME OFFER
Choose any 3 products from the ACCOJE range and enjoy 12% OFF!
Mix & match your favourites to create a skincare routine that suits your needs.
Whether you’re looking to restock your daily cleansers, moisturising essentials or sun care, now is the perfect time to pick up your ACCOJE favourites
🛒https://soapmum-au.com/collections/accoje
🌿 Today’s Production | Another Morning 7:30 Eucalyptus Gluconate Dew Toner
Fresh from our workshop today: the second step in the Another Morning daily skincare ritual —
7:30 Eucalyptus Gluconate Dew Toner
After cleansing, there’s no need to rush into layering multiple products.
Start by replenishing your skin with hydration, helping it feel soothed, refreshed and comfortably balanced — ready for the serum and cream that follow.
✨ Why do we call it “Dew Toner”?
Because I didn’t want to create just another traditional toner.
I wanted it to feel like a delicate layer of morning dew touching your skin —
Light. Weightless. Hydrating. Refreshing.
Apply directly after cleansing and gently pat into the skin until absorbed. Follow with your Another Morning Serum and Cream for a simple yet complete everyday skincare ritual.
Perfect for:
✔ Dehydrated skin
✔ Combination skin
✔ Oily yet dehydrated skin
✔ Younger skin that prefers a fresh, lightweight feel
✔ Everyday use, morning and night
We continue to make our skincare in small, fresh batches.
Because when it comes to skincare, formulation matters — but there’s something else I’ve always believed matters too:
How fresh it is when you first open it. 🌿
✨ Freshly made
✨ Made in Australia
✨ Vegan Formula
✨ Not tested on animals
WE’VE MOVED!
444 Centre Road, Bentleigh
09/08/2026
BUNDLE & SAVE — Exclusive Member Offer ✨
Treat your skin to more, for less.
For a limited time, choose any 2 premium products and receive a FREE Instant Brightening Moisturising Mask worth $74.
It’s the perfect chance to refresh your skincare routine with your favourites — or discover something new.
🛍 Online Exclusive
🌿 Shop at soapmum.com
🎁 1 Free Gift worth $74
📅 Offer valid until 15 August
Whether you’re looking to nourish, hydrate or bring back your natural glow, build your own skincare bundle and enjoy a little extra from us.
YOU CARE, I CARE.
CleanBeauty SkincareRoutine SelfCare
08/08/2026
✨ AUGUST SPECIAL — 20% OFF OMEGA OIL ✨
Pregnancy brings so many beautiful changes — and your skin deserves a little extra care along the way. 🤎
SOAPMUM Omega Oil is a nourishing body oil designed to support skin through stretching and changes during pregnancy. Its lightweight, non-greasy texture makes it perfect for a gentle daily massage on the belly, thighs, hips and other areas prone to dryness and stretch marks.
🏆 Awarded the Highest 5-Star Rating by the Hong Kong Consumer Council
💬 What our mums say:
“I started using Omega Oil at 20 weeks pregnant, massaging my belly and thighs every day. I’m now 37 weeks, and my skin is still so elastic with absolutely no stretch marks! It absorbs well, isn’t greasy, and feels so luxurious.”
— Yuki, Hong Kong
“My skin became much drier during pregnancy. Omega Oil keeps it soft and comfortable without that heavy, sticky feeling.”
— SOAPMUM Customer
“I love using it after showering while my skin is still slightly damp. It has become part of my daily pregnancy routine.”
— Expecting Mum
🌿 Natural Ingredients
🤍 Fragrance Free
🚫 Steroid Free
🇦🇺 Made in Australia
🤰 Suitable for pregnancy
20% OFF throughout August
Available in Hong Kong & Australia.
A little daily care for your skin, during one of life’s most special journeys. 🤎
YOU CARE, I CARE.
Click here to claim your Sponsored Listing.
Category
Telephone
Website
Address
Shop 444 Centre Road
Bentleigh, VIC
3204
Alerts
Be the first to know and let us send you an email when Soapmum.au posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.