Aiya Beauty Care

A little escape to the world of LA SULTANE DE SABA. ✨

Inspired by beauty rituals from around the world, the collection turns everyday body care into something you actually look forward to.

From rich body scrubs and melting balms to shower creams, body lotions and fragrances — choose your ritual, your texture and the scent you want to stay on your skin. 🤍

Discover LA SULTANE DE SABA at AIYA — online & in store.

Everything you need to know about HAHONICO 👇🏻✨

💙 Keratex Fiber – for hair damaged by coloring, bleaching, perms and hot tools. Cuticle keratin from wool helps rebuild strength and leaves hair supple, not stiff.

🤍 Levuli – for fine, limp hair. Levulinic acid is activated by the heat of your blow-dryer or straightener, so every styling session strengthens your hair. Use the shampoo, treatment and lotion together for salon-level results at home.

💛 Kirame Twinkle – for hair that’s been colored, bleached or permed again and again. It smooths frizz and puffiness and adds a glossy, polished shine.

🩶 Happy Life Hema Silk – care for scalp and hair in one routine. Hematin and silk repair color- and perm-treated hair and leave it silky and easy to manage.

Available online and in-store at Bauernmarkt 18, 1010 Vienna 👯‍♀️🛍️

The basket filled itself, honestly 🛍

Davines has been making haircare in Parma since 1983, and they never chose between beautiful and effective. Italian botanicals, seriously good formulas, and one of the most sustainable labs in professional beauty.

The catch: once you find your line, you want the whole thing. Shampoo, conditioner, mask, oil — because they’re built to work together.

Come find yours in store, or shop online across Europe 🌿

SCALP PEELINGS 👇🏻 🫧

1️⃣ Mediceuticals TheraRx: for an oily, sensitive or irritated scalp. A pre-shampoo treatment that helps control excess sebum while calming and refreshing the scalp.

2️⃣ ORising Composizione Energetica D Purificante: for an oily scalp & buildup. Purifies, refreshes and helps prepare the scalp for further treatments.

3️⃣ DIXIDOX de LUXE Peeling: for flakes, dandruff & clogged scalp. AHA, salicylic acid and apricot particles exfoliate dead skin and remove excess sebum.

4️⃣ ORising Maschera Esfoliante Rigenerante: for a dull scalp with buildup. Exfoliates with apricot kernel particles while helping support scalp renewal and balance.

5️⃣ ORising Natural Benefit for the Scalp: for an oily scalp that needs regular exfoliation. Fruit acids remove buildup, while peppermint, menthol and tea tree leave the scalp fresh and balanced.

6️⃣ Lebel Proedit Float Cleansing: for deep cleansing without a harsh scrub. Helps remove keratin plugs, sebum and buildup with a light foaming action.

Save this guide for your next scalp-care day. 🎀

Available at AIYA in store & online, with delivery across Europe. 🩷

365 DAYS OF AIYALOVE 🩷✨

And we have a little birthday gift for you.

From 07.09 to 13.09, get 2X AIYAPOINTS on every purchase — online & in store. 🎀

In just one year, our AIYALOVE members have already spent more than 550,000 AIYAPOINTS, receiving over €16,500 in rewards. 💌

A little reminder: your AIYAPOINTS are valid for 3 months from the moment they’re credited, so don’t forget to use them before they expire.

More beauty, more AIYALOVE and 2X more points all week. 🛍️🩷

Happy 1 year of AIYALOVE! ✨

K-BEAUTY MISTS YOU WILL LOVE 💦

1️⃣ Dr. Althea Aqua Marine Jelly Mist: deep hydration + a fresh, bouncy glass-skin glow.

2️⃣ Medicube PDRN Pink Glutathione Serum Mist: brightens dull skin and helps improve elasticity.

3️⃣ Anua PDRN Hyaluronic Acid Capsule Mist: long-lasting hydration for plumper, dewy-looking skin.

4️⃣ Dr. Althea 345 Relief Cream Mist: calms, nourishes and supports the skin barrier when skin feels dry or sensitive.

Available at AIYA in store & online, with delivery across Europe. 🩷