JB PRO TOUCH

The moment you have to take your LOGO down… 🤍
I’m not sure why, but there is something incredibly emotional about this moment.

After nearly six years, I’m taking down the logo from a space I called my favourite place. A little studio that witnessed thousands of treatments, conversations, laughs, tears, achievements and so many special moments shared with my clients.

And just like that… it’s time to close this chapter.

But this time, taking the logo down means I get to put a brand-new one up in my new studio — in the place I had been searching for and dreaming about for years.

It’s definitely bittersweet. But it’s also one of those moments when you look back at how far you’ve come and realise:
YOU CAN DO IT - just like Dolly once said…you have to believe in yourself!

And you’ll do everything you can to make it work.
Goodbye to the little studio that gave Beauty by Joanna a home for almost six years… and hello to the beginning of something new.

I cannot wait to finally share my new space with you.

2026... and skin consultations are still one of the most overlooked parts of professional skin treatments.

We all know how important a thorough consultation is. We’ve been taught why it matters, what questions to ask and how it should guide every treatment we perform.

But here’s my question...

Do we simply know the importance of a consultation, or do we actually carry one out thoroughly every single time?

One comment I hear from new clients time and time again is:

“No one has ever asked me these kinds of questions before.”

Or...

“I’ve never had such a detailed consultation.”

For me, that’s quite surprising.

At Beauty by Joanna, every new client is booked with an additional 15–20 minutes before their first treatment. Not because I enjoy paperwork, but because I believe a consultation is the foundation of every successful skin journey.

Yes, we complete the medical history, but that’s only the beginning.

I want to understand:
✨ What are your concerns?
✨ What are your expectations?
✨ What have you already tried?
✨ What’s worked—and what hasn’t?
✨ How does your skin fit into your lifestyle?
✨ Most importantly... what result are you hoping to achieve?

Only then can I recommend the right treatment and create a truly bespoke skin programme.

And even with my regular clients, I never skip the conversation.

Skin changes.
Health changes.
Lifestyle changes.
Goals change.

A treatment should never be carried out on autopilot.

Every appointment starts with a conversation because that’s how we achieve the best possible results.

I’d love to hear from my fellow beauty and aesthetic professionals...

How do you approach your consultations? Is it simply a form to complete, or is it the foundation of every treatment plan you create?

Let’s start a conversation. 💬

Does a HEATWAVE bring cancellations and empty spaces to your treatment diary?

IT DOESN’T HAVE TO!

Yes, some advanced treatments, such as chemical peels, may need to be paused or adjusted during periods of intense heat and sun exposure.

However, there are still plenty of safe, effective and profitable treatments you can offer.

Here’s how I keep my beauty diary full with minimal cancellations during a heatwave:

1️⃣ Create a cool, comfortable environment

Show your clients that you’re prepared for the heat.

For the ideas how to do it, watch my post: “The Ultimate Heatwave Setup.”

2️⃣ Adapt your treatment menu

Your clients’ skin needs change with the seasons—and your menu should change with them. Adjust your protocols and focus on gentle, hydrating, soothing and barrier-supporting treatments.

3️⃣ Create signature summer treatments

Seasonal treatments feel relevant and give clients a reason to book now. In my studio, I offer signature facials designed specifically for summer skin.

You can see an example on my YouTube channel: Joanna Bojarska - link in my BIO

4️⃣ Promote summer-friendly combinations

Combine treatments or include a complimentary add-on to make your summer offer more appealing—for example, a free eye treatment, cooling mask or LED session with selected bookings.

5️⃣ Add a thoughtful summer freebie

A skincare sample, SPF sachet or mini aftercare product can elevate the experience and help clients care for their skin at home.

6️⃣ Communicate before the appointment

Remind clients that your studio is cool, comfortable and fully prepared for hot weather. Explain how you have adapted their treatment and send clear pre- and post-treatment advice to build confidence.

7️⃣ Have a heatwave cancellation policy

What helps you keep your diary full during summer? Share your tips below ⬇️

“WHAT DID YOU ENJOY THE MOST ABOUT TODAY’s TREATMENT?”

When was the last time you asked your client this question?
It sounds simple, but the answers might completely change the way you deliver your treatments.

For years, I assumed my clients’ favourite part would be the facial massage, the hot towels or the final skincare products.

I WAS WRONG.

The answer I hear most often is:

“I felt so relaxed.”

“I could completely switch off.”

“I felt safe, calm and looked after.”

That was a real lightbulb moment for me.

It reminded me that while we, as beauty professionals, often focus on perfect techniques and visible results, our clients are often looking for something much deeper—a space where they can escape the outside world, slow down and simply breathe.

Since then, I’ve become even more intentional about the atmosphere I create, because I’ve realised that the treatment starts long before I touch my client’s skin.

Here’s your homework:

At your next appointment, ask your client:

“What did you enjoy the most about today’s treatment?”

Then really listen.

Their answer might give you the best ideas for improving your client experience.

I’d love to know...

💬 What’s the most surprising piece of feedback you’ve ever received from a client?

Nobody tells you that running a BEAUTY BUSINESS means having 15 jobs at once...

To all my fellow solo business owners...

Can we just take a moment to appreciate how many hats we wear every single day?

As solo business operators, we’re not just therapists, practitioners, or service providers.

We’re also the receptionist, administrator, stock controller, social media manager, cleaner, photographer, content creator, customer service department, delivery receiver, and everything in between, the list never ends...

But when you create systems, stay organised, and plan ahead, it is absolutely doable.

I’ve been doing it for over 10 years now, and whilst I work independently, I’m incredibly grateful for the support of the people and companies around me.

A huge thank you to my graphic designer, the team behind my online booking system, and my wonderful account managers who help keep everything running smoothly.

I’d love to know...

What’s the one thing you struggle with most as a solo business owner?

For me, it’s definitely keeping on top of stock levels!