Beautycounter- Nicole Erickson
Beautycounter’s mission is about creating safe products, changing the cosmetic industry through the marketplace, and reforming our outdated cosmetic safety
OUR MISSION
To get safer products into the hands of everyone. Decades of studies indicate that serious health issues (including but not limited to asthma, cancer, and infertility) are on the rise and are due in some part to our ongoing exposure to toxic chemicals—whether it’s in the shower, on our commute, while we eat lunch at a local restaurant, or when we clean our kitchens at home. There are more than 80,000 chemicals on the market today. Many don’t have any safety data. This is particularly true of those used in the skin care and beauty industry. What’s worse is that the Food and Drug Administration (the agency that regulates cosmetics in the United States) allows companies to use chemicals known to be extremely harmful in the products we put on our bodies and on our kids’ bodies every single day, day after day, and to make their own judgments about safety. IT'S TIME FOR A CHANGE. The United States has not passed a major federal law to regulate the safety of ingredients used in personal care products since 1938. Over the past two decades, the European Union has banned more than 1,300 chemicals in the product formulas of personal care products and restricted the levels of over 250 more in such products. The United States has only partially banned 11 to date. We deserve better, and we're doing something about it. At Beautycounter, we’re committed to a health and safety standard that goes well beyond what’s required by U.S. law: We’ve banned the use of more than 1,500 questionable or harmful chemicals through our "Never List”—all while ensuring our products perform and that they’re as indulgent as any other luxe shampoo, lipstick, or oil in the market. IT’S NOT EASY WORK, BUT IT’S WELL WORTH IT. This is about progress—not perfection. Because every little bit counts. Learn more about the impact the environment is having on your health.
04/14/2025
My husband started a footwear company Amento, sporty styles for your every day adventures. DM me for a discount code.
Free shipping + a full size product from me
Beautycounter January 2024 A Better Beauty Recap.
03/18/2022
Spring Break toes & March madness
01/24/2022
To thine own self be true. ✨I’ve been writing quotes on the mirror (almost everyday)& today someone updated it before I did.
10/16/2021
It’s fall. 48 degrees. Ready to play. Good thing I have all my Columbia gear.
10/13/2021
Snack drawer goals. What would you pick?
08/09/2021
Did you have one of these? Turns out I still have mine.
08/04/2021
It’s 5’o clock somewhere and I can’t wait to use my new highballs.
07/17/2021
Weekend vibes.
07/07/2021
🌯We have found our happy place. They also have the best tacos and burritos in the Midwest.
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09/10/2024
12/17/2022