Elevated Public Relations
Share
Be the Change
"Elevated communication includes everything from the art of asking the right questions to thoughtful transparency, and it's grounded in authenticity, compassion, integrity, and intention"
Our goal is to work with the world's change-makers!
10/06/2026
AI just crossed a major threshold in healthcare.
For the first time in the U.S., an AI system has been approved to independently issue initial prescriptions. Nolla Health is beginning with acne treatment in Utah, but the bigger story is what could come next.
In a new Inc. feature, Dr. Zaid Fadul, Chief Medical Advisor at Nolla Health, points to rosacea, flu and uncomplicated UTIs as conditions that could potentially follow, while drawing a clear line around higher risk medications and complex medical decisions.
Acne may be the test case. The implications are much bigger.
Coverage: Inc. | Lucia Auerbach
Expert: Dr. Zaid Fadul, Chief Medical Advisor, Nolla Health
HealthTech AIinHealthcare MediaRelations PublicRelations
09/17/2026
We’re putting more of our lives into AI. But how much should we actually trust it?
From healthcare records and financial information to the everyday data we hand over without thinking twice, AI is being integrated into systems that hold some of our most sensitive information.
And innovation is moving much faster than the rules designed to govern it.
That’s where the conversation gets complicated.
For a recent New York Post story examining the potential risks of increasingly powerful AI, cybersecurity expert and CISO Matthew Burk raised an important point about the way organizations are approaching AI and private data:
“There’s just zero trust with me and artificial intelligence with my client’s data.”
Because the bigger question isn’t whether AI will continue transforming the way we work and live. It’s whether security, regulation and human oversight can evolve quickly enough to keep pace.
Powerful technology demands equally powerful conversations about responsibility.
09/16/2026
What happens when a rock legend and an industrial designer decide the electric guitar can be reinvented? 🎸
Long before sustainability became a design buzzword, Traffic legend Dave Mason and RKS founder Ravi Sawhney set out to rethink one of music’s most iconic instruments using dramatically less tonewood, modular construction and a design that ultimately found its way into the hands of Keith Richards, Mick Jagger, Ron Wood, Don Felder, Johnny Depp and more.
There’s also an incredible piece of music history behind the partnership: Mason played 12-string guitar on Jimi Hendrix’s legendary recording of “All Along the Watchtower” and moved in a world that included everyone from the Beatles and Stones to Eric Clapton and George Harrison.
Following Mason’s passing, Sawhney reflects on their friendship, the unlikely story behind RKS Guitars and what it means to create something that continues long after you’re gone.
A beautiful story of music, friendship, innovation and legacy in Guitar World.
The game ends. The conversation about brain health cannot.
Behind every headline about CTE are people and families trying to understand what it could mean for their lives. That deserves a conversation that extends beyond sports, and beyond the news cycle.
Dr. Zaid Fadul MD, Founder and CEO of Bespoke Concierge MD joined Bianca Across the Nation to discuss CTE, bringing a physician’s perspective to a subject where clear, accessible education matters.
Watch the clip for a conversation worth continuing.
Social media has become part of childhood, but the conversation around its impact is changing.
Following Meta’s settlement in a landmark social media addiction case, Matthew Burk, CISO of Bespoke Concierge MD, joined NBC4 Washington live to discuss what this moment means for teens, children and the parents trying to help them navigate an increasingly digital world.
The conversation goes beyond screen time. It raises larger questions about how platforms are designed, the responsibility technology companies have to younger users, and how families can create healthier and safer relationships with social media.
As technology becomes more deeply embedded in our everyday lives, understanding its impact is just as important as understanding how it works.
Matt brought his cybersecurity expertise to an important and timely conversation about protecting the next generation online.
📺 Watch the full NBC4 Washington segment.
07/21/2026
Before people adopt a product, they connect with a story.
One of the things that has always made Ravi Sawhney’s work stand apart is his ability to see beyond the object itself and understand the human experience behind it. That perspective shaped RKS Guitars, where he and the late Dave Mason approached guitar design not as branding, but as a creative collaboration between a legendary musician and an innovator who believed great design begins with empathy.
It’s why this feature in Guitar World resonates. It’s more than a look back at Dave Mason’s extraordinary legacy, it’s a reminder that the ideas and relationships behind innovation are often the stories worth telling.
Wildfire smoke doesn’t have to be thick or visible to affect your health. Some of the most harmful particles are too small to see, but they can still reach deep into your lungs and impact your heart and respiratory system.
As wildfire season continues across the U.S. and in many parts of the world, Dr. Zaid Fadul joined CNN’s The Story with Alex Michelson to explain what wildfire smoke is actually doing to our bodies, who is most at risk, and the simple steps everyone can take to reduce their exposure.
Whether the air looks smoky or not, understanding the risks can help you make smarter decisions to protect yourself and your family.
07/15/2026
Why are regional burger chains outperforming some of the biggest names in fast food?
It has less to do with the burger, and more to do with human behavior.
In Fox News, Ravi Sawhney, Founder & CEO of RKS Design and creator of Psycho-Aesthetics®, explains why consumers don’t build loyalty based solely on product quality. They build it through meaning, authenticity, identity, and emotional connection.
“If quality alone drove consumer choice, we’d all buy the objectively ‘best’ product. We know that’s not how people behave.”
Regional brands create something much more powerful than a transaction, they create a sense of belonging.
It’s a reminder that the strongest brands don’t simply sell products, they create experiences and emotional resonance that people want to be part of.
07/14/2026
Most parents breathe a sigh of relief once everyone starts feeling better, but according to Dr. Zaid Fadul, that’s not necessarily the finish line.
From the surprising places germs linger to the simple post-illness habits that can help prevent your family from getting sick all over again, Dr. Fadul shares the practical advice he uses both as a physician and as a father of four.
If you’ve ever wondered whether it’s time to replace toothbrushes, wash stuffed animals, or invest in an air purifier after a virus runs through your home, this is one article you’ll want to bookmark.
06/25/2026
What makes a story resonate across generations?
Toy Story 5 just delivered the biggest domestic opening of the year, proving that nostalgia is about far more than looking back. It’s about connection.
Ravi Sawhney, Founder of RKS Design and creator of Psycho-Aesthetics®, was recently featured discussing why certain brands, stories, and experiences become part of our identity.
This is the essence of Psycho-Aesthetics®—understanding the emotional and psychological drivers behind why people trust, connect with, and ultimately choose one experience over another.
The strongest brands don’t simply sell products. They create meaning.
As AI continues to reshape innovation, understanding human emotion, memory, and behavior may become an organization’s greatest competitive advantage.
Congratulations to Ravi on another thoughtful media contribution. It’s always exciting to see conversations around human behavior, design, and innovation reach a broader audience.
Click here to claim your Sponsored Listing.
Contact the business
Address
Alerts
Be the first to know and let us send you an email when Elevated Public Relations posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.