Pretty Hurts Cosmetics

IT’S THE PRETTY FOR US BABE. Pretty Hurts Cosmetics isn’t your average beauty brand. We’re bold. We’re daring. We are more than just a brand. PHCo. Be bold.

There’s no rules, no stereotypes, no judgement. And that’s just the way we like it! was born in October of 2020. Created by our founder and licensed esthetician Briia J, we started our journey to success. Briia was inspired to create PHCo. through her passion for makeup and making people feel bold and beautiful from the inside out. We were born to bend the rules. We ignore all limitations of beaut  ...