Sincerely Fearless
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Sincerely Fearless is a curated collection of creative novelty jewelry and interactive accessories.
We refer to ourselves as the home of the “Big Earrings” and literal statement pieces. We have styles ranging from cultural to elegant to spicy to quirky. Sincerely Fearless is the brainchild of two sisters who grew weary of leaving stores empty handed in the pursuit of distinct, bold pieces. The online accessories boutique is relatively new and hasn’t been around for long, it started in July 2011. It was July 4th to be exact and while everyone was eating BBQ and popping firecrackers; sisters, Marnelle Airey (Co-Owner) and Kate Manoucheka Airey were sitting down on their living room couch thinking about their goals. They discussed how they wanted to be independent of the job market and work for themselves. They also drew inspiration from their late mother who was a very fashionable woman who unfortunately passed away in early 2011. Their mother instilled in them the principles necessary to be financially fit and they later used these tools as the focal point of their business. After hours of contemplating, the sisters decided to fight their fears and eventually got into full swing of becoming Sincerely Fearless.
Whewwww chile, idk what we’ve gotten ourselves into 😬…but we’re doing something we’ve NEVER done before…
The Sincerely Fearless Sisters are officially taking ourselves on a 37-HOUR CROSS-COUNTRY ROAD TRIP FROM ATLANTA TO CALIFORNIA 😭😭😭!!
THIRTY. SEVEN. HOURS.
In a CAR.
TOGETHER 🙄.
WITH INVENTORY.
AND A DREAM.
AND QUESTIONABLE DECISION-MAKING SKILLS 😂😬.
ATL ➡️ Cali here we come 🚐!
At this point we need y’all to pray for our backs, our sanity, our GPS and our gas tank 😂🙏🏾⛽️!
And listennnn👂🏾…if anybody feels moved to contribute to the “Please Keep These Two Women’s Car Moving Across America” Fund, we will NOT be offended 👉🏾 $sincerelyfearless (CashApp).
Gas money, snack money, emergency money…whatever you got, we appreciate it 😭!
WISH US LUCK, Y’ALL. WE’RE GONNA NEED IT 😬.
California…please have mercy on us 😩💀!!
P.S. Orders will ship out next week, we’ve been driving and we’ll be driving nonstop…so we need a moment to get everything out. But we’ll try to ship out a few orders while on the road when we can.
Thanks to y’all, our next event is… 🥁🥁🥁
BROCCOLI 🥦 CITY FEST!!!
They were gracious enough to bless us 🥹 with a FREE booth, so next weekend we’re hitting the road and heading to the DMV 🙌🏾!
We did Broccoli City Fest back in 2024 and had an absolute BLAST, so we’re running it back again! And BABYYYYY… this lineup is about to be a whole VIBE 😮💨🔥!
They’re gonna have Summer Walker, KWN, Destin Conrad, Club 1 Bedroom and a few more acts?! So catch us back outside next weekend!
It’s definitely been a minute since we’ve been in the DMV, so we’re SO excited to come see y’all again.
And of course, we’re taking y’all on the road with us 🎥🚗💨!
BUTTTT…we’re not completely out of the woods just yet 🙏🏾.
While this free booth is a HUGE blessing and gives us another opportunity to get back in front of customers, we still have a long road ahead of us. So please continue shopping with us, sharing our posts, sending people our way and supporting us however you can. Every order, every share and every bit of support genuinely helps us keep going.
We’re taking this one day, one sale and one event at a time and we’re so grateful to each and every one of y’all for your support🥹🫶🏾.
DMV, WE’LL SEE 👀 Y’ALL NEXT WEEKEND 😊!
And if you plan on attending Broccoli 🥦 City, please feel free to stop by and say hi 👋🏾!
Shop: www.SincerelyFearless.com
NO ONE TALKS ABOUT THIS PART.
What it feels like to go from being interviewed by Essence Magazine for hitting 6 figures…
To being on stage at Essence Fest.
To being on national TV, featured on the news, in newspapers and even featured on the BeltLine…
To crying for a month straight because the weight of life has become extremely hard.
To wondering if you have to quit vending.
To wondering if your business is failing.
Wondering if you’ll have to give up being an entrepreneur.
And being on the verge of being HOMELESS.
Life really comes at you QUICK!!
The highs can be REALLY high…and the lows can be REALLY low 😪!
But we’re still here ❤️🩹!!
And if there’s one thing I know about us…
Our comeback story is gonna be EPIC AF!!
We’re currently just $70 away from reaching our $3,000 goal. If you feel inclined to purchase or donate, we would truly appreciate your support. And even after we reach our goal, if you still feel led to purchase or donate, we’ll be incredibly grateful. Every order, donation, share and kind word helps keep us going. Love y’all 🫶🏾!!
Thank you for believing in us and helping us write this comeback story ❤️🩹.
Shop: www.sincerelyfearless.com
P.S. Don’t be afraid to be vulnerable y’all, you have no idea how many people you can help by telling your story, because you’re not alone.
🥹 Y’ALL REALLY SAVED US.
So in less than 24 hours, y’all have helped us raise $2,668.28 through donations + online orders. **As I was filming this update, WE GOT ANOTHER ORDER 😭🙏🏾**
We are now just $331.72 away from our $3,000 goal 🥹.
I genuinely don’t even have the words to explain what this has meant to us.
Yesterday, I was stressed, depressed, barely sleeping and honestly embarrassed that I even had to ask for help.
Today, we have leads on potential housing solutions, enough money to cover our hotel stay and most importantly…a little breathing room and a whole lot of hope.
To everyone who donated, placed an order, reposted, shared resources, checked on us or sent encouraging words: THANK YOU 🙏🏾!!!Every single thing helped.
This experience has reminded me that life can happen to anybody. We’re so used to only showing the wins, the festivals, the fun and the “look how amazing entrepreneurship is” moments.
But behind all of that are the failures, mistakes, setbacks and moments where we’ve questioned everything.
I’ve been so afraid to show that side because I didn’t want y’all to think we weren’t successful anymore.
But I’m realizing that being vulnerable doesn’t make us failures. It makes us human.
And if our story can help another entrepreneur feel less alone when things get hard, then maybe there’s purpose in sharing this part too.
We’re not completely out of the woods yet, but y’all gave us something we desperately needed: HOPE 🫶🏾🥹!
If you want to help us close out the remaining $331.72, you can shop online on www.SincerelyFearless.com or donate to our CashApp $sincerelyfearless. Every order genuinely makes a difference right now.
And if you know of a cheap, reliable used minivan, cargo van, truck or large SUV, PLEASE send those leads our way too. Renting cars long-term isn’t sustainable for us and we need something reliable to move around with.
Thank y’all for showing us that our village is REAL 🥹🫶🏾!!
We’re almost at our overall goal $2,668.28 / $3,000 🫶🏾!!
🚨 WE NEED $500 BY TONIGHT!!🚨
If we don’t raise $500 today, we could literally be HOMELESS tomorrow.
And we’re setting a bigger goal of $3,000 within the next 7 DAYS to help us get back on track.
The good news? We’ve already been offered 2 FREE festival vending opportunities + 1 deeply discounted booth over the next 3 weeks 🙏🏾!
We just need the funds to GET THERE.
🎯 GOAL #1: $500 BY TONIGHT
🎯 GOAL #2: $3,000 WITHIN 7 DAYS
That money will help cover our car rental, food, hotel, vendor fee, storage access to get our inventory and keeping our phones on so we can continue working.
💚 SHOP: www.SincerelyFearless.com
💚 DONATE: CashApp $sincerelyfearless
💚 CAN’T GIVE? SHARE THIS POST.
Even $5 helps. Seriously.
We never imagined we’d be in a position where we’d have to ask our community for help like this, but we’re trying to get through an incredibly difficult chapter and we’re not giving up.
If you’ve ever laughed with us, bought from us, shared our content, visited our booth or simply rooted for Sincerely Fearless…
We need y’all right now 🥺😩!!
Please shop. Please donate. Please share.
Help us get through tonight so we can fight for tomorrow.
07/04/2026
15 Years of Fearlessness.
It’s hard to believe that an idea I came up with as a 20-year-old sophomore in college has grown into everything you’re about to see.
15 years of firsts…
Our first fashion shows.
Our first photoshoots.
Our first festivals.
Our first pitch competition wins.
Our first newspaper articles.
Our first TV appearance.
Our first time on the news.
Our first Essence interview.
Our first six-figure year.
And so many moments I never could’ve imagined when I sketched out this dream.
The truth is…this year has tested me more than almost any other.
There have been days I questioned everything. Days I wanted to quit. Days where the weight of entrepreneurship, life, grief and uncertainty all felt heavier than the dream itself.
But creating this reel reminded me of something I desperately needed to remember…
I’ve done hard things before.
When you’re living through a difficult season, it’s easy to forget just how far you’ve already come.
This business has survived recessions, a pandemic, personal loss, countless pivots and every version of me that had to grow in order to keep this dream alive.
Today isn’t just about celebrating 15 years of Sincerely Fearless…
It’s about celebrating the younger version of me who had the courage to believe this was possible before anyone else did.
I hope 20-year-old Kate knows she changed my life.
And I hope my mom, the reason this journey that began in 2011 would be proud of the legacy that’s been built in her honor 🫶🏾!
Thank you to every customer, every event organizer, every journalist, every cohort, every mentor, every friend, every person who’s worn our pieces, shared our brand or simply believed in us.
You helped turn a college dream into a 15-year legacy.
Here’s to the next chapter.
Sincerely, Fearless…
https://www.instagram.com/reel/DaYu8C_zDHH/?igsh=MXRtb3N0NXlxbXRyZQ==
06/27/2026
Guess who’s featured on the Atlanta Beltline?! 🥹 It’s ya girl!
If you’re out strolling the Beltline and happen to spot me, do me a favor…snap a selfie with it 📸 and tag ! I definitely want to see it 🥹.
It never gets old seeing something you’ve poured your heart into recognized in the city. Thank you to the Beltline Business Ventures program for this incredible opportunity and for continuing to pour into Atlanta’s small businesses.
WE MIGHT HAVE TO QUIT VENDING. Not gonna lie y’all…this year has really had us questioning a lot.
As full time entrepreneurs who’ve been primarily events based, watching sales drop 50–70% at even some of our best events has honestly been scary and discouraging. We’ve had multiple moments this year where we’ve looked at each other like…is this still sustainable?
A lot has changed with how people spend, socialize and show up to events and we’ve definitely felt the impact of that. And after years of constantly traveling, vending and pouring everything we have into this business, we realized we can’t keep relying on events alone anymore.
But despite all of that…we’re still here 💚🫶🏾.
We’ve been working hard behind the scenes on launching our new website and trying to build the next version of Sincerely Fearless in a way that’s more sustainable long term. This season may look different for us, but we’re choosing to pivot instead of give up.
To everyone who has supported us over the years whether you bought a pair of earrings, shared our content, stopped by our booth, reposted us or even just encouraged us when we wanted to quit…thank you. Seriously. Y’all have helped keep this dream alive for almost 15 years and we don’t take that lightly.
✨ Use code STILLHERE for 20% off our new and improved website to help us build the next chapter of Sincerely Fearless.
www.sincerelyfearless.com (Link in bio)
To donate on CashApp, use $sincerelyfearless
We appreciate y’all tremendously! Love y’all!
Sincerely,
Fearless
Hands down, our “naughty” section always leaves an impression on people when they stop by our booth for the first time…they’re either completely speechless 😶 or giggling up a storm 😂. And honestly, it never gets old watching y’all’s reactions.
If you’ve seen us in person before, do you remember your first time seeing our naughty section? 👀 Which item was your favorite? Drop it down in the comments below.
New website coming soon, we’re putting the finishing touches on it this weekend!
05/21/2026
Hey y’all 👋🏾, we’re diligently working on launching our new website with our full collection…stay tuned! Also, are y’all going out this weekend to any festivals or events? If so, drop them below 👇🏾.
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