Londontown USA
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Clean nail care and high-performance color. Nail wellness + nail polish that never compromises.
Vegan, cruelty-free, always clean
Find us at Ulta, Nordstrom, & Anthropologie!
09/28/2026
A very sweet day with Magnolia Bakery 🍌💛
We celebrated Magnolia Bakery x LONDONTOWN with a special in-store event featuring our limited-edition Banana Pudding lakur, sweet treats + even sweeter manicures. 🍰💅
Thank you to everyone who stopped by and celebrated with us! ✨
Polka dots, but make them sweet 🍌🤎✨ Featuring Banana Pudding + Double Fudge for the cutest mani combo.
Peptides aren’t just for your skincare routine. ✨
Peptide Serum Concentrate delivers a concentrated dose of nail-loving care to help strengthen, hydrate + support healthier-looking nails.
Consider this your sign to start peptide-maxing your manicure. 💅
09/23/2026
It’s glow o’clock ✨ Give your nails the skincare treatment. Peptide Serum Concentrate is powered by 12% actives to support stronger, healthier-looking nails + hydrated cuticles. 💅❤️
Salon gel nails in 3 simple steps. ✨
1. Paint with your favorite regular polish + let dry completely
2. Apply one thin layer of GelShift Top Coat
3. Cure under a UV/LED lamp
That glossy, plumped-up gel finish without switching out your entire polish collection. 💅
Color featured: Midnight Mocha 🤎
09/21/2026
🧁💅 GIVEAWAY! Something sweet is coming your way!
We’re teaming up with our friends at Magnolia Bakery to give one lucky winner the ultimate sweet treat.
One winner will receive:
💅 All 4 limited-edition Magnolia Bakery x LONDONTOWN lakur shades
🎀 The Magnolia Bakery x LONDONTOWN Sweet Essentials Set
🍌 A Magnolia Bakery Banana Pudding Kit
🧁 Magnolia Bakery merch
To enter:
✨ Tap the link in our bio
✨ Enter your email through the giveaway page
✨ That’s it!
Giveaway runs 9/21–9/28 and is open to U.S. residents only. Winner will be selected after the giveaway closes.
Good luck!
No purchase necessary. Additional eligibility restrictions and official rules available through the giveaway link.
The sweetest lineup. 🎂✨ Confetti Cake lakur, birthday cupcake-scented cuticle oil and a few exclusive extras inspired by Magnolia Bakery.
09/18/2026
Some cravings call for a manicure. 🍰💅 Inspired by four Magnolia Bakery favorites, this limited-edition collection brings Banana Pudding, Confetti Cake, Double Fudge and Red Velvet straight to your nails. Four dessert-inspired shades, zero wrong choices.
Pick your treat. 🍰💅
Banana Pudding, Confetti Cake, Double Fudge or Red Velvet. Four Magnolia Bakery favorites turned into the sweetest nail color lineup. Which one are you wearing first?
09/16/2026
The Sweet Essentials Set in its natural habitat. 🍰💅
Confetti Cake lakur, birthday cupcake-scented Cuticle Oil, our exclusive hair clip and chocolate-inspired cosmetic bag, right at home at Magnolia Bakery. 🤎✨
Click here to claim your Sponsored Listing.
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Opening Hours
| Monday | 9am - 4pm |
| Tuesday | 9am - 4:30pm |
| Wednesday | 9am - 4:30pm |
| Thursday | 9am - 4:30pm |
| Friday | 9am - 5pm |
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