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The Industry's Beauty Edit
@violetgrey | www.violetgrey.com
Always leave them wanting more.
07/31/2026
FILED UNDER: BTS | Poolside with Jasmine Tookes 6.17.26
07/29/2026
When the beauty brand Sidia launched its Midas scent earlier this year, it set a tone of burnished opulence, with notes of suede, fig leaves, and sandalwood. Now, in time for golden late-summer sun, Midas is available in the fan-favorite formulas The Wash and The Cream, as VIOLET GREY exclusives. The companion Hand Serum is the finishing Midas touch.
Here, the Sidia founder Erin Kleinberg unpacks the story behind the scent, from the classical myth to a cinematic campaign with Erin Wasson.
Read & shop the File at violetgrey.com.
07/25/2026
Better brush up on your Poolside Etiquette.
Link in bio.
Jasmine Tookes
Full sun, shimmering heat. Every hair in place. Hairstylist Darine Sengseevong talks through the essentials for a slicked-back summer look.
Darine Sengseevong
Jasmine Tookes
Summer glamour takes a maximalist turn. The makeup artist l o f t j e t takes us behind the scenes of A GUIDE TO POOLSIDE ETIQUETTE, unpacking the ‘80s-inflected look he created on Jasmine Tookes . Take notes, and find the essentials at violetgrey.com.
07/13/2026
Proper poolside etiquette means maintaining an air of effortlessness at all times.
Jasmine Tookes
07/11/2026
The editors at VIOLET GREY hand-selected top-shelf essentials to ensure the guests of Mayflower Inn & Spa remain fresh, protected, and glowing whilst relaxing poolside.
Now available in the countryside this summer.
violetgrey.com
The making of A Guide to Poolside Etiquette.
Featuring Jasmine Tookes
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